Creating an ad campaign isn't an easy task. But we have a few special ingredients that will add zing to your campaign.

1. Say it With Ads: Tips to Create An
Effective Campaign

2. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
How does one come up with an effective ad?
• There’s no set formula for a great or an effective ad, certain
tips might help you create an ad that drives home the point in
the best way possible. Sometimes, the greatest or most
effective ads come from as a flash, a moment of inspiration
captured onto film/print for eternity.

3. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
Here are some tips that could help:
• Find your voice
Brands/advertisers may find it irresistible to check out the
competition and do what they do. Instead, find your own
voice and send out the message you want to in an honest and
original style. Never follow the herd. March to the beat of
your own drums.
• Know thy audience
There’s no point referencing something that’s irrelevant to
your target audience or customers. Knowing your audience
also leads to insights into consumer behaviour

4. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Make memorable ads
The purpose of advertising is to sell a product, but you could
also use your creativity to make an ad stand out for years to
come. Memorable ads are ones that have brand recall
• Relevance to the present
Having said, a great way to make an effective ad is to make it
timely
• Consistency is a virtue
Consistency is an important quality when it comes to an
effective ad campaign. You could make clever, subtle changes
but don’t play around with brand identity too much.

5. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Ask why
Why are we making this ad? Before you set out to create a
campaign, answer certain basic questions. What is the goal of
this particular campaign? Is it to introduce brand awareness,
boost engagement or sell aggressively and beat the
competition? Your answers will help you chart out an effective
campaign.
• Stand out, have a bigger message
Above all, don’t make your ad only about a certain service or
a product. Look for something that stands above the product,
a tagline that people could identify with the brand as a whole.

6. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

7. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You