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FORGE : Social Media for Social Change www.FORGEnow.org Presented at #net2Tokyo on 26 November 2009 by: Kjerstin Erickson, Founder & CEO Nicholas Talarico, President of the Board
Once Upon a Time…
Like a Good Girl…
But life was about to change…
 
 
In an unequal world… ,[object Object],[object Object],[object Object],[object Object]
And the foundations for FORGE were set in motion…
[object Object],=
FORGE believes that in order to build  permanent stability , victims of war must be empowered to  create and lead  their own recovery initiatives.
FORGE projects are developed in the community, by the community, and for the community.
FORGE projects are predominantly funded by visitors to  www.FORGEnow.org  where projects are posted and  frequently updated  with struggles and triumphs.
We were a  normal, midsized, and stable organization until late 2008, when adversity thrust us into action that resulted in a case study in social media.
Radical Transparency :  a novel approach to adversity
= At the end of 2008…
 
[object Object]
… because it’s a good story: A central protagonist Drama, crisis, and real consequences Open controversy
… and because it reflects FORGE’s true values: Openness Constant self-reflection Action based on what we learn
… and the story gets picked up.
In the end…
Lessons for Social Media ,[object Object],[object Object],[object Object]
FORGE’s Social Media Strategy www.FORGEnow.org
3 Secrets of Effective Use of Social Media ,[object Object],[object Object],[object Object],Promote your VALUES  rather than your product
3 Secrets of Effective Use of Social Media Take stands on contentious issues Promote opinion pieces that match your organization’s philosophies Engage with the leading bloggers in your space Have a POINT OF VIEW that others can clearly identify.
3 Secrets of Effective Use of Social Media Engage with your audience on equal footing Pose questions as often as you answer them Be forthright with your challenges and quandaries Be a SEEKER, not an expert.
A day of Thanksgiving… ,[object Object],[object Object]
[object Object],Conditions must be created urgently  to allow the refugees to go back and  live in peace and tolerance in their own country….”
FORGE’s Project In DRC:  Stategic Staffing for Congo Peacebuilding http://bit.ly/7Nu9xf
[object Object],[object Object]

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Forge Social Media For Social Good

  • 1. FORGE : Social Media for Social Change www.FORGEnow.org Presented at #net2Tokyo on 26 November 2009 by: Kjerstin Erickson, Founder & CEO Nicholas Talarico, President of the Board
  • 2. Once Upon a Time…
  • 3. Like a Good Girl…
  • 4. But life was about to change…
  • 5.  
  • 6.  
  • 7.
  • 8. And the foundations for FORGE were set in motion…
  • 9.
  • 10. FORGE believes that in order to build permanent stability , victims of war must be empowered to create and lead their own recovery initiatives.
  • 11. FORGE projects are developed in the community, by the community, and for the community.
  • 12. FORGE projects are predominantly funded by visitors to www.FORGEnow.org where projects are posted and frequently updated with struggles and triumphs.
  • 13. We were a normal, midsized, and stable organization until late 2008, when adversity thrust us into action that resulted in a case study in social media.
  • 14. Radical Transparency : a novel approach to adversity
  • 15. = At the end of 2008…
  • 16.  
  • 17.
  • 18. … because it’s a good story: A central protagonist Drama, crisis, and real consequences Open controversy
  • 19. … and because it reflects FORGE’s true values: Openness Constant self-reflection Action based on what we learn
  • 20. … and the story gets picked up.
  • 22.
  • 23. FORGE’s Social Media Strategy www.FORGEnow.org
  • 24.
  • 25. 3 Secrets of Effective Use of Social Media Take stands on contentious issues Promote opinion pieces that match your organization’s philosophies Engage with the leading bloggers in your space Have a POINT OF VIEW that others can clearly identify.
  • 26. 3 Secrets of Effective Use of Social Media Engage with your audience on equal footing Pose questions as often as you answer them Be forthright with your challenges and quandaries Be a SEEKER, not an expert.
  • 27.
  • 28.
  • 29. FORGE’s Project In DRC: Stategic Staffing for Congo Peacebuilding http://bit.ly/7Nu9xf
  • 30.