This brochure is one piece of a comprehensive package of marketing tools designed to be interchangeable and customizable for specific client needs. Designed while employed by CGBA.
Axa Assurance Maroc - Insurer Innovation Award 2024
Brochure2
1. Excellence in Corporate Interiors
E V O L U T I O N O F T H E C O R P O R AT E L A N D S C A P E
Innovative technology is continually changing business relation-
ships and the way people are conducting business. The interior
landscape is rapidly evolving to accommodate the changing nature
of work. Flexibility within the work environment becomes vital to
ensuring team productivity and effective communication. The de-
sign challenge is to respond to the emerging issues of electronics
and communication within team oriented open office plan, flexible
workstations and teaming spaces for casual and formal use. To ac-
commodate the new needs of the corporate landscape, design must
include responsive lighting design, innovative building systems,
movable partitions, modular furniture and the appropriate support
technologies for maximum adaptability and team productivity.
H E A LT H Y B U I L D I N G S
Interior workspaces have a tremendous impact on
their occupants. Increased psychological well-being
can have positive impacts on productivity, employ-
ee retention and stress reduction.
• Decrease the occupants’ sense of enclosure
• Increase the individual sense of privacy
• Maximize personal control over environment
• Control ambient noise levels to facilitate
concentration
• Provide diffuse, uniform natural light
To reap the psychological, physical and fiscal ben-
efits of a healthy building, a variety of design prin-
ciples should be employed.