1. FOUNDATION COURSE PROJECT ONLINE CONSUMER BEHAVIOUR

2. WHAT IS CONSUMER BEHAVIOUR? It is the psychology of consumer behaviour, where they decide how to spend their income on the basis of their preferences, habits, attitudes etc. Simultaneously satisfies them with all the goods and services they derive.

3. WHAT DO YOU MEAN BY CONSUMER? Consumer Is A Broad Label That Refers To Any Individuals Or Households That Use Goods And Services Generated Within The Economy.

4. WHY DO WE NEED TO STUDY CONSUMER BEHAVIOUR ? Because no longer we can take the consumer for granted. They are the king of the market.

6. Environmental Influences

7. Product/Services Characteristics

11. Habitual buying behaviour

12. Variety seeking buying behaviour

14. Safety Needs:Security, hunger & violence

15. Social Needs:Love and Affection

16. Esteem Needs:Status

17. Self-actualization:Realizing the inner potentialsSo Maslow’s concept is useful for marketers as it can help them understand and develop consumer needs and wants.

19. ADOPTION

21. Wide market

22. Different services

23. Location

25. TARGETTED AUDIENCE

27. DEVELOPMENT MARKET

28. KNOWLEDGE

29. BROAD MINDED

30. ADVANCED TECHNOLOGY

32. Thank you PRESENTED BY DHRUMIL A. GADA