The talk James Salt (Lead Tester) and I gave at Lean Start Up Yorkshire, July 2015. Detailing our Lean UX and Test Process at Leeds based start up - Cocoon.

1. UX & Test at Cocoon
The foundations of an MVP
Kimberley Bottomley & James Salt
Lean Start-Up Yorkshire, 18/07/2015

2. What we’ll cover tonight...
Process as
an enabler not
a restriction
Options,
data and
priority
Experience of
helping shape a
start-up
https://queenphotos.files.
wordpress.com/2013/08/freddie-
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http://www.beckysage.
com/2015/03/09/sweet-
surrender/
http://www.popsugar.
com/moms/photo-
gallery/32086719/image/320871
87/Shaping-Dough

3. About Cocoon

7. http://seriousplaypro.com/2015/03/12/lego-case-study-team-culture/

10. Scene Setting
Context

11. Philosophy
REQUIREMENTS = ASSUMPTIONS
“WE KNOW” = “WE BELIEVE”
“LET’S BUILD IT” = “LET’S TEST IT”
CAN WE = SHOULD WE
Read more about Lean UX: http://www.jeffgothelf.com/blog/lean-ux-book/#sthash.0abLXGUq.dpbs

12. ● Don’t become wedded to the ‘wrong’ solution
● Allows a problem to be seen from multiple perspectives
● Exploration creates freedom - to find new ways
● Keeps the big picture in view
Why are test and ux important to a start-up?

13. Why is data important for start-ups
● Minimises risk of building the wrong thing
● Minimises waste - time and money
● Gives confidence - to founder(s), team and investor(s)

14. Process

15. Data > Intuition

16. Prioritise

17. Discover

18. Develop

19. Validate

20. Options

21. ● Prototyping
● Usability testing
● Acceptance testing
● Issue Surfacing
Some techniques for generating options

22. What are you prototyping?
Acceptance criteria as assumption:
As an Active Cocoon customer
I want clear audio from my Cocoon device
So that I can determine the appropriate response

23. Techniques for generating options
This is a prototype

24. This is a
prototype

25. This is a prototype

26. Test - with real people
Observe
behaviour
Set real world
tasks
“What do you
think it would
do?”

27. FREE! Tools for guerrilla UX testing

28. Highlights - Feedback on home screen concepts
2 participants were not
immediately certain what the
purple icon represented.
3 participants felt a photo or
name/initials would be more
of an indicator as to who
someone was.
1 participant said they
expected a flatline unless
Cocoon was alerting them on
something.
1 participant expected that
they would be able to
configure their alerts.
1 participant was unsure
what ‘Live View’ was.
1 participant felt that
‘Activity’ was a better title for
this screen than ‘Your
Cocoon’
1 participant said they would
want to know when another
user was in the app.
1 participant suggested they
might want to IM other users
via this app.
1 participant expected that
they would have to log in to
the Cocoon app - the cited
the experience of entering a
few numbers of a
code/password on their
banking app, as an example
of their expectation.
Version A Version B

29. Defect Surfacing

30. Acceptance Testing

31. Summary
● Prioritisation is a team sport
● Use data to support prioritisation
● Get data from discovery methods
● Iterate design based on learnings
● Develop only what’s required
● Validate - more data!
● Be confident with releases

32. Experience

33. ● Fluidity and structure
● Time and communication - tools can’t solve
● Appreciate that some decisions have been made
Balance
http://www.yogabalance.co.uk/

34. Questions?