Mais conteúdo relacionado Semelhante a Godt innhold eller god synlighet? Ja takk – begge deler! (20) Godt innhold eller god synlighet? Ja takk – begge deler!2.
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TO
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TITLE
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HVA
ER
CONTENT
MARKETING?
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GODT
SAGT!
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HVA ER SEO?
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HUMMINGBIRD
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13. PERFORMANCE THROUGH CONTENT
BOUGHT
CREATIVE ASSET
PRODUCTION
SEARCH
CREATIVE
SOCIAL AD
COPY
EARNED
OFFSITE
CONTENT
CREATION &
DISTRIBUTION
OWNED
ONSITE
CONTENT
CREATION
CRO CONTENT
CREATION &
STRATEGY
INFO-
GRAPHICS
EVENTS
APPS
GUIDES
LANDING
PAGES
PRODUCT
DESC.
VIDEO
16.
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to
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text
START
MED
Å
DEFINERE
HVA
DU
SKAL
LAGE
INNHOLD
PÅ
16
Søkeordsanalyse!
18. A:en;on
Interest
Search
Ac;on
Share
A:en;on
Interest
Desire
Ac;on
Passiv
kunde
Ak;v
kunde
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HVORDAN OPPFØRER VI OSS PÅ NETT?
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• 22%
av
oss
bruker
mer
enn
11
søk
før
vi
bes;ller
en
reise
• 30%
av
oss
bruker
mer
enn
2
uker
fra
det
første
søket
;l
vi
booker
en
reise
• 20%
av
oss
bruker
bare
generiske
termer
(ikke
brand)
når
vi
søker
e:er
reise
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MUFFINS ELLER CUPCAKES?
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Bruk søkeordet i……
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• URL
• Title-tag
• Overskrifter
• Tekst
• Interne lenker
• Meta descriptions
• Tagging av bilder og video
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Kort oppsummert….
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• Det er ingen motsetninger mellom godt innhold og synlighet (SEO)
• SEO = godt og brukervennlig innhold
• Sørg for at de som produserer innhold også kan SEO
- så får du dobbel effekt av din Content Marketing J
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TAKK!
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•
@kimnygaard