3. Social networking is an act of engagement. Groups of people with common
interests, or like-minds, associate together on social networking sites and
build relationships through community. Social Media are the tools we use
to do that.
4. Social Networks You Know
Chambers of Commerce
Volunteer groups/charities
School/alumni groups
Country Clubs
Religious Organizations
Industry Associations and
Clubs
Online Social Business Networks
Facebook
Twitter
YouTube
LinkedIn
Flickr
Google+
7. • Gain New Business
• Increase Customer Loyalty
• Identify Trends/Issues
• Promote your business online
• Manage your Reputation
• Carry out Research
• Collaboration
10. Friend: Someone
you connect with
on Facebook
Wall Message:
Write or post
something on
someone’s wall .
Tag: Add names to
photos or videos
Status Update:
What are you
doing?
Public timeline:
List of recent
activity
11. Facebook: Getting Started Effectively
How to Create a Facebook Page for Business
Anatomy of an Effective Facebook Page
How to Create an Effective Company Facebook Page
A Tale of Two Dozen Status Updates : An Effective Use of Facebook
13. • Follow: To friend someone
and/or follow their updates
• Direct Message (DM):
Pseudo-email someone
following you
• “At” reply: Speak to
someone directly in the
public
stream(@Kim_Grewe)
• RT (Retweet): Repost
content with credit
• Block: Restrict Access to
updates
• # (hashtags): a kind of tag
or description (great for
search)
14. Twitter: Effective Business Uses
• Tweet company news in short, manageable
pieces
• Tweet special offers or discounts for your Twitter
“followers” to drive sales
• Tweet from company and industry events to
provide real time updates
• Tweet questions or ideas about your business to
get immediate feedback from customers
following you
• Seek out customers tweeting about good and
bad experiences with your company
• Tweet about things that interest you and have
fun with it. Your customers might appreciate
getting to know you as a real person and not
just a brand
16. Linkedin
• Connections:
Your Linkedin
contacts (must
approve)
• Applications:
Fun widgets/tools
to interact and
promote brand
• Answers: Space
to ask/answer
questions and polls
• Groups: Opt in
Communities
• Contact Setting:
Set your terms
Linkedin Quantcast
18. Linkedin: Effective Business Uses
• 16 Smarter Ways to Use Linkedin to Build your
Business
• Use Linkedin Effectively
• How to Use Linkedin to Market your Business
19. Next Steps
Choose one social networking site and commit to
spend 20 minutes a day
• Ex: Create a profile on Linkedin and start making
connections, joining groups
• Ex: Join Twitter and just follow – follow people like you
and organizations like yours to see what they do, see
what they read, see what they tweet
• Ex: Create your own profile on FB and start looking at
what businesses do online or begin to build your
business’s page
20. Other Resources
Books
• Meatball Sundae by Seth Godin
• The New Rules of Marketing and PR by Devid Meerman
Scott
• Social Media Is A Cocktail Party: Why You Already Know
The Rules Of Social Media Marketing by Jim Tobin and
Lisa Braziel
Websites
• Blue Crab Bay Company Facebook Page
• Quail Cove Farms Facebook Page
• Yelp (reviews of local businesses – this link near Melfa)
Erik Qualman (born 1972) is an American author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, and is a speaker within the Internet community. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association.[1]He is a columnist for Search Engine Watch and ClickZ MagazineHe is currently the Global Vice President of Digital Marketing for EF Education headquartered in Lucerne, Switzerland and a Professor of Digital Marketing for Hult International Business School's Masters program. Prior to joining EF Education and Hult, Qualman worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97), AT&T (1998–2000), Yahoo (2000–03), EarthLink (2003–05) and Travelzoo (Head of Marketing[3]2005-08).