The document discusses different promotional methods for the movie "The Last Exorcism Part 2". Trailers use consistent imagery and fonts to clearly communicate what the film is about. Posters then build on the trailer by focusing on a single character, while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and fonts to maintain a consistent promotional campaign across formats.
2. TRAILER
Making a promotional package for a movie enables
an audience to easily distinguish what film it is that
they are looking at. This is often done through the
use of imagery and font style. As can be seen to the
right, the film trailer for ‘the last exorcism part 2’ has
a range of selective imagery and a consistent font
throughout that does not change. By doing this the
trailer creates a clear picture of what the film is about
through the use of connotations and a diverse array
of camera shots and images. These can then be
taken and used to create posters and advertising
using other resources whilst keeping both a
consistent house style and feel to the film. Trailers
also offer advertisement to a range of target markets
but this however is limited as not everyone would be
able to view it, for this reason posters are used to
branch out to a wider audience.
3. POSTER
By using imagery such as this, the posters follow
on from what can be found in the film trailer whilst
often elaborating more on a single character from
the film. In this case the posters have singled out a
young girl that appears to be possessed by a
demonic spirit. The text that can be seen on the
posters also uses the same font style that can be
found throughout the trailer (as can be seen on the
right). By using posters the film is able to be
advertise to a much wider audience whilst still
sharing some of the films story, as well as link
directly to the film trailer through the use of
imagery and font connecting the two and showing
that they are for the same film.
4. OTHER FORMS OF ADVERTISING
Another form of promoting the film was through the use of the
social media website Twitter. By using this site they would be able
to reach out to their target market and keep them updated with
everything to do with the film. The audience would also be able to
follow the page and receive regular updates on what is going on.
As can be seen the page also provides imagery in line with what
is show in the trailer as well as the style of font that can be seen
in the images. By doing this the connection between everything is
still met and provides a consistent feel for the product despite it
being a different form of advertising/promoting the film.
