It always comes back to lead generation. Your business really does need all the traffic it can get! This worksheet goes over advanced lead generation techniques.

1. ADVANCED LEAD
GENERATION AND
CONVERSION
STATEGIES
Version 1.0
A detailed
checklist

2. Advanced Strategies
Notes/Is this a suitable idea?
Add a video. This can be a great feature for
visitors who prefer to just click and watch. We’ve
seen that videos may increase conversion rates
by 65%! Click here for resources on how to go
about creating a video.
Drip email campaigns. Drip email campaigns
can help you generates leads by getting your
foot in the door. Visitors are often willing to give
you their email address if you can demonstrate
high quality content, especially if it’s free and
instantaneous. You then are able to build trust
and demonstrate your expertise.
Long form sales page. Can a long form sales
page work well with your product or service?
Giveaways/Contests. What kind of contest can
you run? Is there anything you can give away to
generate some hype?
Share your goals. First you need to write them
down! It should be specific and reasonably
feasible. Is your goal to serve a number of
customers? Is it to get your book on the top 10
bestseller’s list on Amazon?
Start a movement. What does your
product/service do to improve society as a
whole? Maybe you create products that are
environmentally sustainable, or donate a portion
of your profits to charity. Get your customers to
join in on the movement!
For more, go to www.kickofflabs.com