1. Wri$ng
for
the
Web
January
2013
Ki-­‐Min
Sung,
Digital
News
Training

2. Web
wri$ng
 Webified
radio
stories
 Web-­‐na@ve
storytelling
2

3. Online
News
Cycle
3

4. Webify
vs.
Web-­‐na$ve
 Who
is
my
audience?
 What
is
most
relevant?
 What
is
the
best
use
of
my
@me?
4

5. What
doesn’t
work…
5

6. What
doesn’t
work…
6

7. Visual
Medium
7

8. What
works…
8

9. What
works…
9

10. WEBIFYING
RADIO
SCRIPTS
10

12. Webified
Story
12

13. Compare
ledes
Radio:
Most
people
over
50
think
they're
likely
to
be
healthier
and
more
ac@ve
in
re@rement
than
their
parents
were.
That's
what
people
said
in
a
poll
conducted
by
NPR,
the
Robert
Wood
Johnson
Founda@on
and
the
Harvard
School
of
Public
Health.
But
people
may
be
wrong.
Some
experts
worry
that
the
genera@on
now
approaching
re@rement
may
actually
be
less
healthy
in
old
age
and
that
could
have
serious
financial
consequences
for
the
na@on
as
a
whole.
NPR's
Julie
Rovner
reports.
JULIE
ROVNER:
If
you
want
to
see
what
it
means
to
live
a
long
and
ac@ve
life,
look
no
further
than
the
rec
room
at
the
Greenspring
Village
Re@rement
Community
in
Springfield,
Virginia.
(SOUNDBITE
OF
VIDEO
GAME)
ROVNER:
This
is
the
Wii
bowling
compe@@on
for
the
Northern
Virginia
Senior
Olympics.
Up
now,
the
80
to
99
age
group.
Given
these
compe@tors'
age,
organizers
are
making
a
few
accommoda@ons.

14. Compare
ledes
Web:
Most
baby
boomers
say
they're
planning
on
an
ac@ve
and
healthy
re@rement,
according
to
a
new
poll
conducted
by
NPR,
the
Robert
Wood
Johnson
Founda@on
and
the
Harvard
School
of
Public
Health.
And,
in
a
switch
from
earlier
years,
more
than
two-­‐
thirds
recognize
the
threat
of
long-­‐term
care
expenses
to
their
financial
futures.
But
some
experts
worry
that
when
it
comes
to
their
health,
boomers
are
s@ll
woefully
unprepared
—
or
worse,
in
denial.
"The
mismatch
between
how
people
think
the
next
10
to
15
years
is
going
to
go
and
what
current
re@rees
experience
is
something
that's
very
consistent,"
says
Jeff
Goldsmith,
a
health
care
futurist
and
author
of
The
Long
Baby
Boom:
An
Op2mis2c
Vision
for
a
Graying
Genera2on,
a
book
about
aging
baby
boomers.
"There
is
no
ques@on
that
one
dis@nguishing
feature
of
our
genera@on
is
this
extraordinary,
almost
gene@c
op@mism.
And
the
poll
results
look
to
me
like
a
lot
of
that
op@mism
was
drawn
from
a
deep
well
of
self-­‐delusion."

15. Addi@onal
Repor@ng

16. Webifying
16

17. 17

18. Five
Differences:
Web
vs.
Radio
Wri$ng
1. Get
to
the
point,
tell
me
why
it’s
important
2. Grammar
and
spelling
are
important
3. You
can
say
it
bejer
than
your
source,
summarize
4. Details
–
this
proves
you
know
what
you’re
talking
about
5. Headlines
majer
A
LOT
18

19. Looking
Ahead
 Not
all
radio
stories
are
meant
to
be
web
stories
 Try
wri@ng
web
text
first
–
it
can
even
make
your
broadcast
story
bejer
 If
you’re
not
breaking
news,
what
are
you
adding
that
will
dis@nguish
your
story
 Go
to
where
you
audience
is,
don’t
expect
them
to
come
to
you
19

20. WEB-­‐NATIVE
STORYTELLING
7
ways
to
signal
webbiness
20

21. Webbiness
21

22. 1.
Create
web-­‐only
stories
22

23. 2.
Link
out
to
relevant
material
23

24. 3.
Embed
content
24

25. 4.
Update
stories
25

26. 4.
Cura$on
26

27. 5.
Make
it
easy
(Scannable)
27

28. 6.
Let
the
format
fit
the
story
28

29. 7.
Listen
&
respond
to
your
audience
29

30. CASE
STUDY:
KPLU
30

31. Web
Checklist
(must
hit
at
least
2)
1. Is
it
@mely?
(Are
we
ahead
of
others?)
2. Are
you
adding
something
NEW
to
a
known
story?
3. Does
it
have
a
unique
angle
or
perspec@ve?
4. Does
it
ask
users
to
take
ac@on
or
express
an
opinion?
5. Is
it
shareable?
(Would
YOU
share
it?)
6. Does
it
celebrate
an
idea,
person
or
place?
31

32.
Radio
stories
treated
differently
online

33. Broadcast
first
Web
first
Web
days
later
Broadcast
week
later

34. Web
to
Air
34

35. What
to
ask…
1. What’s
next?
2. Who
are
the
key
players?
3. How
did
we
get
to
this
point?
4. Why
does
this
majer?
35

36. Ques$ons
36

37. Assignment
1. Rewrite
a
radio
story
for
the
web
audience
2. Write
a
web-­‐na@ve
story
Due:
COB,
Thursday,
January
31
dseditorial@npr.org
37