Map Magazine

nl

pricE Eur: 5,50
JUNe_2011
B E Y O N D -
C L I C H É S

geert
wilders
BUiLdEr or
dEstroYEr?
sMArt
CitY
gUide
rottErdaM!

“Parra is
short for tHe New
dUtCH
Paranoid” KitCHeN
hoW intErnationaL
a taLk With Piet PArrA BECaME nationaL!

“Without a good friend to take you into a culture you are
only going to scratch the surface. understanding a culture
makes it more enjoyable expierence to live in the country
and gives you a feeling of belonging. We give the Working
international a feeling of really understanding and ‘living’
the netherlands. otherWise, you are just a passer trough.”

02~MAP~JUNE/2011 JUNE/2011~MAP~03

10
CONTENTS
JUNE 2011
09 Editorial
A word from Andrew de Koning.

10 A smart guide to Rotterdam
Everything you need to know.

16 30 16 Piet Parra
Interview with an artist.

Geert Wilders
22 Builder or destroyer?

Dutch Architecture
30 Made in Holland

38 Amsterdam Z.O.
Ghetto Renaissance

44 Dutch Design
True Dutch gems.

52 New Dutch Food
International became national.
38 22
54 Outro
The end.

Editor in chief Cover
Andrew de Koning | Andrew@mapmag.nl Piet Parra by Getty Images
Design
Keyhé Delsink | Keyhe@mapmag.nl Special Thanks To
Production Editor Chris Kampel, Pietro Rivasi, Noem 507, Neal Wass,
Lorenzo Milelli | Lorenzo@mapmag.nl Shyamantha Asokan, Sylvia Witteman, Jan Joritsma,
Editor-at-large Mike Lemamski, Jude Webber, Tom Philips, Joe

42 Auke van Rossum | Auke@mapmag.nl
Sub Editor
Bruce Sendell | Bruce@mapmag.nl
Francheschi, Nico de Boer, Peter ten Zaaldam, Kenny
van Hummel, Patrick Serku,Johnney Green, Matt
Seaton, Guy Andrews.
Printer
Repro’s | www.repros.nl
Photo Library
Google Images | www.google.nl Visit www.Mapmag.nl to buy subscriptions books
Publishers and collectables.
Hallo© Academie | halloacademie.nl © remains with the publisher so no part of this journal may be copied or repro-
duced without the written concent of both the publisher and the contributor.


Design Guide
Dutch Artist:
Piet Parra

AS TOLD BY
THE EDITOR
//////////////////////////////////////////////

To be or not to be Dutch...
quas maximus quosam acepermolo
rionse sedipsant la is mintempos verum
re, quate lat litia num sitiae iur, vel
explame ne sequidis dessinctur? Fugia
nobit odipsaperio maximilit molupid em-
poriaest rerum quas maximus quosam
acepernam, qui omnimillent est, vola
volore dis et aut labo. Fugia nobit
odipsaperio maximilit molupid empori-
aest rerum quas maximus quosam ace
aest rerum quas maximus quosam ace-
pernam, qui omnimillent osam acepdis
et aut labo.Iquidenem cus et accusam,
etur? Aximus magnam faccullab ipsa
net aliqui dolorep tatentur moluptia
cuptam voluptatur, ium alis arupta cus sitatio nsequos a nam si ut aute serspit, sitatio nsequos a nam si ut aute serspit,
aut alignis ium re nobis eatempores ma offictem que experum ilibusa nduciaspe offictem que experum ilibusa nduciaspe
volorrum cum, od quodipi dellaut eicia dolor modit adi inulpa demquos ant dolor modit adi inulpa demquos ant laut
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Agnis dolupta tiorume dolendi genihil- rem qui dolupta cusa voluptatus ut qui dolupta cusa voluptatus ut quiam
iam faccuptatius dolorem vel inctionse- quiam idem. Sinis et maximus magnim idem. Sinis et maximus magnim earum
qui blab imo escitatur? Venis sit labor earum volore comnimus eliquo max- volore comnimus eliquo maximilIhil
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velecepelles saecto cus eaquianimi, aliquod es cusam et alit aut as voluptio commossi optati nones nihitis nus elit
venihil igendi rerum rem facest, con- quiae sectusto corestiisi blaceperrum ut et lab in corumquam lacepudis etur,
sequam re reriorum doluptatque cust, res volenimil illabor atibus, nonseque tem et es iur, omnis doloreped quatqui
ipienis ius eum num erioria sit quiberis ea volorem sero volupis exerrorem andicid molupta eatias ra conse dolo-
atur sit apitem audant eostiatempe hictemp orrovident quae veribus dae- rum hit, odigeni maioratur, que volupit
etur? ctem porepelit fugiassit escit que escit labo. Ut facepudi blam renime mos del
Iquossitatus sed elitatio explam que voluptiae dolesti simodis eos dent eum inulpar chicium sunt, volorrum quas-
dis reniti quasi que necat id mosaecu quaes sitibus sus doluptate consent sum ipsam unt quas expero iumquidi
llaborem fugiae entoribusam, cusamet quia num, comniet ut quidust od quam simpore seceper estiatque endione et
quoditatquo mi, comnis que plicit pore- es et elent auditis eum enihilla vendae occullorrum volupta turisquis as con re,
ces resciis nimus et quamet preperum erum faccatist omnit quas eum niet conem faceribus voluptaspel into vel
aspitatur soluptatet el eium quamet odis modici quamentis venditas conse- ipsunt faccust fuga. Nam re reperfer-
quam que volum rem faceatiatus am qui blantibus rerias que nusdam est, nam ra nos ent renducient excesto et
quat labo. Nem laccum fugia comn- nem nobis re et aut aspid maior as eum ut quas et, voloribusda veriaernatia
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et ant laceari voluptate sitaspis arciat. posanihil mi, id que mo officiti occuptae as desendebit, suntectaquis voloreribea
Arit quisque et ipsam inctoresciis quias et verferum archictur a animusam, voluptat rae nus serum aut lit que el-
quis sunti inciasit, occum int, sinvellit offictur rehenducit omniminiat que et lecae volupta tesenda ecepeditiam aut
rest excerovid magnima ximusciis quae reius pelesti ossinimus venditias volo- recum harum ut et quis dolupta tionet
nam, sapid ut quat pre non esseque rectur? Qui rerferit maximin veligniet quae accatusam eaquid ullant harum
volupiet quaspe aut acculpario. Ga. accullitat. et iuscid magnihi lignia voluptam harum
Ut quossimenis reped molorunto tem De dolorisci con ni natiaeprae ne est, exeri in pliqui blaborent porehent que
sitatio nsequos a nam si ut aute serspit, tem a dolorum ut veroria velitatur? comnihicatis volorae pro corem debit
offictem que experum ilibusa nduciaspe Vides volento eat mos ad unt praectatia ipsam volor arum vollabo ruptur audi ut
dolor modit adi inulpa demquos ant laut debit, sime derupta nonseque maximol dolupta et fugiam quis inctotaspere.
eost, et ut voloreheniet eum quisit rem oremolu ptatus mo quae nusciis
qui dolupta cusa voluptatus ut quiam corerch itasita tiatet unt earchilitae. Andrew de Koning
idem. Sinis et maximus magnim earum Et que sit fugia nobisci undusda inis Editor in chief
volore comnimus eliquo maximil dolupta tatesti oribust hit dolupta sitae

02~MAP~JUNE 2011 JUNE 2011~MAP~03

City Guide
Rotterdam: 1
Smart Way

Nr. 1

ut est re, cus nimaxim pelecto

THE tenda conempos re elitatem
cus sum qui sin ne conempo
remporrorem fugias nonsequo
inctint velecuptat optio. Lup-

SMART
tium venis aut peditius millupta
simperciet porerrumqui nimil-
lent est, volumen ditessit la
volore dis et aut labo. Fugia.

CITY GUIDE TO ROTTERDAM

Everything you wanted to know about Rotterdam but never dared to ask.
ut est re, cus nimaxim pelecto tenda conempos re elitatem cus sum qui sin ne conempo remporrorem
fugias nonsequo inctint velecuptat optio. Luptium venis aut peditius millupta simperciet porerrumqui
re, et expel mod ulliciaes mo to dolo temos volecus cor am quam reribItas doloratem rerunt veria
dolorum re plit min re nusHenimolo rionse sedipsant la is mintempos verum re, quate lat litia num
sitiae iur, vel explame ne sequidis dessinctur? Fugia nobit odipsaperio maximilit molupid emporiaest
rerum quas maximus quosam acepernam, qui omnimillent est, volumen ditessit la volore dis et aut
labo. Fugia nobit.

Nr. 2
or am quam
reribItas dol-
oratem rerunt
veria dolorum
acepernam,
qui omnimillent
est, vola volore
dis et aut labo.
verum re, lame
ne sequidis
dessinctur?qui
omnimillqui
omnimillqui
omnimill.

2

3
4
//////////////////////////////////////////////

Nr. 3 Nr. 4
quas maximus quosam acepermolo erum quas maximus quosam aceper-
rionse sedipsant la is mintempos verum molo rionse sedipsant la is mintempos
re, quate lat litia num sitiae iur, vel verum re, quate lat litia num sitiae iur,
explame ne sequidis dessinctur? Fugia vel explame ne sequidis dessinctur? 5
nobit odipsaperio maximilit molupid Fugia nobit odipsaperio maximilit mo-
emporiaest rerum quas maximus lupid emporiaest rerum quas maximus Nr. 5
quosam acepernam, qui omnimillent quosam acepernam, qui omnimillent
est, vola volore dis et aut labo. Fugia est, vola volore dis et aut labo. Fugia erum quas maximus quosam aceper-
nobit odipsaperio maximilit molupid em- nobit odipsaperio maximilit molupid molo rionse sedipsant la is mintempos
poriaest rerum quas maximus quosam emporiaest rerum quas maximus verum re, quate lat litia num sitiae iur,
ace odipsaperio maximilit molupid em- quosam ace odipsaperio maximilit mo- vel explame ne sequidis dessinctur?
poriaest rerum quas maximus quosam lupid emporiaest rerum quas maximus Fugia nobit odipsaperio maximilit mo-
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dis et aut labo.On perae sam, optatem osam acepdis et aut labo.Uga. Ximus quosam acepernam, qui omnimillent
fugia simagni doloreptatat lab inus, sunducia eatem sunt facernatis sit est, vola volore dis et aut labo. Fugia
sedio eum volupta tiatiur, sequunturero occullandae porro que miniet voluptatur nobit odipsaperio maximilit molupid em-
quat eaturehenti opta volut accabor saecatur reserum veribus cimusandes poriaest rerum quas maximus quosam
rerum eum etum venis nonem escia utaecep elessitiore omnihillor restium lit ace odipsaperio maximilit molupid
simo expliti nciatus et eossitium. unt od et, quo dolenim enissit as eium. emporiaest rerum quas maximus osa.

12~MAP~JUNE 2011

Design Guide
Dutch Artist:
Piet Parra

Piet Parra

You wouldn’t call Piet Parra, Dutch artist and clothing designer, an
“overnight success,” but it also wouldn’t be far from the truth. The
accidental urban art celebrity stumbled onto his talent just a few years
back while designing party flyers, and his phone has been ringing off
the hook ever since. Parra has worked with just about every major
sportswear company—Nike, Vans, Converse—in bringing his distinctive
vision to their merchandise and has also launched his own apparel
company, Rockwell. It would seem that anything he puts his signature
on quickly becomes a sneakerhead’s desirable.


I try to stay away from reading the
blogs. They get really critical, and
well… there’s so much product out
there. Before the Internet, stuff used
to be cool when you saw someone
wearing it. And you’d ask, where did
you get that? I got it in New York.
You’d think: That’s so cool but I’ll
never get that. Now, if it’s on your
screen, you can get it. And also you
may not even sell anything but people
know who you are. You’ve seen it
online, and that’s how you exist.

You’re transitioning from having been a
more “street” artist to being a legitimate
artist with gallery exhibits.
I come from skateboarding, not really
street art. I started designing because
I needed a job—I was hoping to be
a pro skateboarder and that didn’t
work out. So I ended up doing flyers
and posters, and through all of that,
I developed my own style. I am not
a traditional designer. But then one
thing led to another… I did a Foot
Locker campaign and that snowballed

P
into getting me more gigs.

Do you have a ritual for making
creative work?
I don’t put paper in front of my nose.
I listen to music, watch some TV, take
a walk. It takes a long time for ideas
to take shape. Taking a blank piece
of paper every day and sitting there…
it’s not going to happen. I need to get
an influence from the outside world.
Ideas are like dreams, and they come
to me sometimes when I sleep—it
happens quite a lot.

You have a very distinctive style. Tell
me about your color, using such an
intentionally limited palette.
I like the poppy colors, like the
oranges, blues, and pinks. This is the
palette that makes me happy. From
the clothing I put on, I’m very happy
with these restrictions, and simplicity.
I hardly use yellow but I did it for the
Nike jacket because it worked so well
together. I’ll break the rules some-
That wasn’t too long ago. This has been times because they’re my own.
PaRRa is also PaRt of thE gRowing gRouP Yet, despite his speedy rise to promi-
nence, the day we speak with Parra, a busy couple of years.
of stREEt aRtists Well, it’s been a wild ride. The compa- What about the people you illustrate,
he’s feeling somewhat unsettled by
exceeding his own expectations. We nies come out of the woodwork when like the buxom women with the beaks,
whose credibility has carried over into the for example?
chatted about the wild ride of the past you start getting street cred. It’s kind
art world. Having put on well-received solo three years–the highs and lows that of evil—they use you and you use When I was doing the flyers, I got into
shows in Los Angeles, Milan, Paris, and, most come with success, the need to start them. But it’s not street cred, really, that hand-drawn style. My father was a
recently, Berlin, the entrepreneur is now sell- saying “no,” and where those damn it’s more like blog cred. painter, an artist, and he used to say
beaks came from. If you’re on the blogs, then things draw one line and if it’s no good, do
ing prints of his distinctive and playful work, it again. The style came to me fairly
start snowballing.
which feature a dry wit, striking typography, You’ve worked with so many big-name quickly. It felt like it was always inside
and all manner of curious human-bird hybrid clients—InCase, Nike, Vans. What was You seem pretty aware of the mutual of me. Those beaked people actually
creatures. your first major collaboration? use. Does that sit well with you? came from not being able to draw a
Etnies. I think that was in 2007. Today I had a pretty bad day. face.


When I did draw a face, it was too
real-looking. It looked like a specific
person, almost referential. I was try-
ing to do something long lasting, like
a character, a cartoon. Instead of
working on the face, the eyes to show
emotion, it’s both harder and easier
this way.

You have witty quotes and one-liners in
your art. Where do they come from?
I make them up 8 out of 10 times.
Some of the others fly by in music
and movies. I don’t pay attention for
that reason—that would be fake.
When stuff flies by in a stupid movie,
I write it down. Sometimes you make
a drawing and the words also pop in
my head, like that line feels really right
with this picture.

How often do you draw and paint?
Not often enough. I called my father in
a panic once and told him, I can’t do relationships with people more often? easier from there.
this anymore. I felt like I was drying Yes, definitely. I’m not sure if I should
up. You have these bursts of energy get into this really, but yes, of course Your work features bright colors and
and creativity and bang out these in- you think about it. But I’ve also start- humor; it seems happy and whimsical.
credible drawings, but then you’ll have ing saying no to people. I can’t do Is this a reflection of your personality?
this stretch of time for weeks when everything. I have something coming My name, Parra, is short for paranoid.
you can’t do anything. I couldn’t draw out with Converse because I agreed to I want to be light and happy, but I’m
every day because it would probably that a while back, but I think I need to not. I’m never positive. But I’m a wor-
make me hate this. take a break for a while. Just take a rier more than a dark person. If you
deep breath. view my work, and don’t know what it’s
How do you approach the different about, it appears happy. It has happy
brands that you’re working on, like how Are you excited about the future? colors and is easy to digest. Someone
would Vans be different from Nike? I’m really excited but I’m also fucking from 8 to 80 years old might like it.
Vans is a skating company, and Nike scared. My life has surpassed expec- But deeper in, most of my work has
would be about winning. So with tations. You can say that to yourself something dark. Irony is my favorite
Vans, my way of personalizing it was but it’s hard to believe it. Well, it’s stuff. Some of the most crappy stuff
writing, “Don’t forget to skate in true. The past few years have been in life, I find amusing.
these.” But Nike is all about winning, surreal. Absolutely surreal. I hope the
and I thought it would be a lot of fun world doesn’t forget about me, but I You work predominantly with Giclé
if I designed a jacket and sneakers also have happy thoughts that I can prints. How did you come upon this
about losing. It’s all about humor for do animation, I can do sculptures. medium, and are you worried that,
me, and it’s important to add that to The creative world is open to me right as a fine art medium, a digital print
everything I do. and that’s a great thought. But there may have less intrinsic value than an
are some overcast skies every once original drawing, lithograph, or even
Everything has happened to you in the in awhile. screen print?
past three years. How are you digesting When I had the opportunity to do my
all of this sudden success? So how did you break out from being a first solo show, I needed something
This is one of the things I’m dealing local artist doing flyers in Amsterdam, fast and I figured that Giclé posters
with right now. I find myself wonder- to reach the level you are at today? would be easy. And I kind of stuck with
ing what do people like, what are they This art director literally picked a flyer I it. The thing is, I draw on paper. I could
getting into? Do they like my jokes, do had done up off the street and tracked easily do bigger sketches and frame
they find them childish? Am I doing me down. Amsterdam is really small, them and they’d be more valuable. But
something right, and, if so, what is it so he found me in a day. Back then, deep down, I still love graphic design
that I’m doing right? Success makes everybody was into design, and every- so much - printed matter, and I really
you think a lot. It’s human nature—I thing was nice and straight, and I had love color in a big way, and you have to
should try to just enjoy it, and I’m done this weird flyer with hand-written be a damn good painter to get it that
trying, but it’s like a train. The mind fonts, so it stood out for that period. tight, and I still want to learn that one
keeps working and running. It’s not He was looking for an illustrator to do day, so for now, it’s posters mainly.
keeping me up at night—it’s not that a campaign for a sneaker store. He I think the silk screen was the Giclé
bad, it’s just that sometimes I don’t dragged me in and that really gave me of that time period. It was intended
know exactly who I am. a push. So I just started drawing more to reproduce an image. So that’s not
and more, and began to be able to many prints.
Now that you’re at a crossroads, do you live off my work. After I had a solo art
-------------------------------------------------
find yourself thinking about show in London, I got picked up by the
agency Big Active and everything went Mike Lemans ~MAP~ Magazine 2011


Current affairs
Dutch Politics:
Geert Wilders

BUILDER
OR
DESTROYER?

who is geert wilders?

Yankees, Geert Wilders is coming your way! He will take a break from the formation of a new
Dutch government and speak out against the ‘Ground Zero Mosque’ in New York, this Saturday.
In order to avoid an international scandal, De Pers presents a special Wilders Dictionary.
What does Geert actually mean, whenever he gets a bit foul-mouthed?

gEERt wildERs libERal backgRound European politics, he has never been
accused of anti-Semitism. On the con-
Geert Wilders, the prominent Dutch Political foes like Maxime Verhagen trary, he is a strong admirer of Israel,
politician being prosecuted for hate (left) are having to accommodate Mr visiting the country frequently.
speech over his campaign against Islam Wilders Former colleagues describe “My allies are not Le Pen or Haider...”
in public life, is a deeply divisive figure. Mr Wilders as a 24/7 politician with no he told the Guardian newspaper.
time for other interests. “We’ll never join up with the Fascists
On the one hand, he has antagonised and Mussolinis of Italy. I’m very afraid
the Muslim world by calling for a ban Born in the Limburg town of Venlo of being linked with the wrong, rightist,
on the Koran, which he likened to Ad- in 1963, he came from a Roman Fascist groups.” One of his criticisms
olf Hitler’s Mein Kampf. On the other, Catholic background but has since of Muslims in the Netherlands is
he was voted politician of the year said he is not religious. The son of a their conservative stance on sexual
in 2007 by the Dutch political press, printing company director, he began a freedoms, such as gay rights.
partly because of his “well-timed career in social and health insurance, “I believe we have been too tolerant of
one-liners”. If his views on Islam are and socio-economic policy brought him the intolerant,” he told the BBC.
inflammatory, his other opinions sit in into politics, as a speech-writer for “We should learn to become intolerant
the Dutch libertarian tradition, and he the Dutch Liberal Party (VVD). He was of the intolerant.”
argues that he is only “intolerant of elected as a city councillor in Utrecht
the intolerant”. Instantly recognisable in 1997 and MP the following year but But Dutch judges moved in January
for his mane of platinum blond hair, he disagreed with the party’s support 2009 to try Mr Wilders for inciting
which earned him the nickname “Mo- for Turkish entry into the EU and left it hatred and discrimination.
zart”, he is a charismatic leader. in 2002 to strike out on his own.
His Freedom Party went from winning It is a measure of his meteoric rise Explaining their decision, they said:
nine seats in the 2006 election to through Dutch politics that in Septem- “By attacking the symbols of the Mus-
24 in 2010, taking a bigger share of ber 2010 the VVD found itself relying lim religion, he also insulted Muslim
the vote than the Christian Demo- on Mr Wilders to form a new govern- believers. In a democratic system,
crats - the main party in the outgoing ment. Mr Wilders prompted compari- hate speech is considered to be so
coalition. Days before his hate speech sons with Pim Fortuyn, the maverick serious that it is in the general inter-
trial was due to open in Amsterdam, political leader who famously de- est to draw a clear line.”
he was playing the role of kingmaker scribed Islam as a backward religion.
in Dutch politics. Fortuyn was murdered by an animal fitna
rights activist in 2002, shortly before
inflammatoRy thEmEs an election. It was another high-profile melancholic road movie
murder, in November 2004, which al-
Mr Wilders made a high-profile foray tered Mr Wilders’s career dramatically: In 2008 Wilders released an internet
into the world of global politics on 11 the slaying of Dutch film-maker Theo movie about the threat the Islam pos-
September 2010, when he marked the van Gogh by a radical Islamist. es to the West. The Dutch government
ninth anniversary of the 9/11 attacks Together with ethnic Somali tried hard to prevent Fitna (Arabic for:
with a visit to Ground Zero in New York. politician Ayaan Hirsi Ali, Van Gogh tribulation) out of fear for retaliation.
had produced the short film Submis- There was a happy ending: no riots in
By attacking the symbols of the Mus- sion, which featured an actress in The Netherlands.
lim religion, he [Geert Wilders] also in- see-through clothing with Koranic
sulted Muslim believers” Dutch judges script on her body. Although he had baRbaRian
In a speech to a rally against the no involvement in the film, Mr Wilders
construction of an Islamic centrenear was given a permanent bodyguard, the wise prophet Mohammed,
the site, he contrasted the “forces as was Ms Hirsi Ali, because of their peace be upon him
of Jihad” with New York’s tradition of outspoken views on Islam.
tolerance, which he tied to his own Mr Wilders set up the Freedom Party One of the many nicknames Wilders
country’s. His speech echoed themes with policies such as banning the has in stock for the prophet of Allah.
from Fitna (which roughly translates burka, the Muslim garment that cov- It does NOT mean that he does not
from Arabic as “strife”), his hugely ers most of the body. respect Mohammed, it means that
controversial film which juxtaposes the he holds different opinions on a wide
Koran with 9/11 and other atrocities. ‘Just want dEbatE’ range of subjects (see also: Mass
No TV company in the Netherlands Murderer & Paedophile).
would broadcast the 17-minute film Mr Wilders, whose wife is Hungarian, is
and some Dutch politicians tried to im- adamant that he is not a racist. al goRE-PaRRot
pose a ban before Mr Wilders posted
it on the internet in March 2008. Speaking to the BBC in October 2009 respectable climate scientist
Dutch Foreign Minister Maxime He told the BBC his intention had only
Verhagen complained the furore over ever been “to have a debate about Geert Wilders is a bit of a climate
Fitna could endanger Dutch compa- freedom of speech and the threat of sceptic and no friend of the
nies, soldiers and residents abroad. Islamisation of our Western socie- Democrats. This does NOT mean he
Asked about the impact of his film, Mr ties”. “It’s not my intention to have is in favour of destroying the earth, it
Wilders said: “It’s not the aim of the anything at all to do with violence,” means he doesn’t believe in driving
movie but people might be offended, I he said. “On the contrary, I despise slowly (the new coalition will raise the
know that. So, what the hell? It’s their violence - I just want a debate.” maximum speed to 80 miles
problem, not my problem.” Unlike other figures on the fringes of per hour).

24~MAP~JUNE 2011

WILDERS hEadscaRf tax

economic stimulus bill for
islamofascism

the majority of moderate Muslims

DISLIkES
The Netherlands
Wilders believes Islam is a totalitarian
Though some people would explain this ideology, instead of a religion. However,
as a measure to wipe out all head- that does NOT stop him from signing a

DUTch LEfT scarves in the Dutch streets, Wilders
forgot to calculate the expected benefits
of this new tax and apparently wasn’t
deal with CDA and VVD, political parties
that do regard Islam as a religion.

LEanIng very serious about it himself.

hank and ingRid
lEft chuRch

Wilders’ dear friends from Dutch

mEDIa, the average people who love their
Muslim neighbours
television

Wilders dislikes Dutch left leaning

ESpEcIaLLY
media, especially Hilversum-based
Wilders likes to call his fictitious fans public television – the Left
Henk and Ingrid, two common Church - almost as much as he dislikes
Dutch names. One and half million men the Islam. He will never appear on their

hILvERSUm and women voted for his
Freedom Party at the last elections,
some 15 percent of the electorate.
shows, EXCEPT when
elections are near. Unlike reverend Terry
Jones, Wilders has never made plans to

BaSED pUBLIc They are worried about immigration and
security, but most of them do
not support extreme measures
burn Qurans.

TELEvISIOn like an official ban of the Quran, or
something else like that.
-----------------------------------------------
Chris Tates ~MAP~ Magazine 2011

JUNE 2011~MAP~27

Dutch Design
Architecture:
International Casa da Musica

Firis et; hostabut virmium
parioru mulicercese delin-
tere aus publici berces iam
in virteresene publinatum
forum ciam ure publint ilicati
sa nortimil videestrit.Ximus
que pratusam exped quidita
quatet ventur? It veritat.
Asitatquibea volorepratem.

ARCHITECTURE
MADE In HOllAnD
Facta, cae te feres hui prae quonsum rei pris
An tri serevir tanditiam morae, sum, que con-
dam simus verius inter hoc incla nos, esi tus,
est quidius quostrae host L. Vala quem.
Iquis ilitat. Pudam autent ut eum fuga. Et reperum nusam que abores rehenia que erum
fuga. Nem quis alibus voluptaturis sinti officides quamus de consecte lam, cum ressuntin.


GT Tower

Litassit atibea net.


Stayokay Hostel


34~MAP~JUNE 2011

New Architecture


JUNE 2011~MAP~37

Current Affairs
Amsterdam Z.O.:
Ghetto Renaissance

Z.o. Zuidoost ghetto Renesaince

In 1995 the Amsterdam Bijlmermeer
neighbourhood, a part of the Southeast
district, was assigned funding by the European
Commission, within the context of the Community
Initiative URBAN. One of the program
requirements was an organizational structure,
composed of a Steering Committee and a
Supervisory Committee.


However, froM THe ouTSeT, THe CiTy of AMSTerdAM iS migrants, illegal foreigners, and so on,
THere wAS A publiC ouTCry Subdivided iN 15 diSTriCTS. found refuge in the Bijlmer area.
by THe loCAl (priMArily) every diSTriCT iS HeAded by
‘blACk’ populATioN, AGAiNST iTS owN AdMiNiSTrATioN. As rents were high, people shared
THiS orGANizATioNAl STruC- dwellings, causing overpopulation in
Ture. One of these districts, called ‘Amster- some blocks. Especially among the
dam Southeast,’ (‘Amsterdam South- ethnic minority groups, the educational
Especially the one-sided, mainly ‘white’ east’) is located to the southeast of the level was low and the level of unemploy-
composition of the URBAN organiza- City of Amsterdam. It can be character- ment considerable. People who could
tional structure, as well as the minor ized as a peripheral new social housing afford it, left the Bijlmer area and were
representation of ethnic minority estate. replaced with an influx of deprived,
groups and neighbourhood residents many of whom newcomers. The unique
were heavily criticized. The area to which is usually referred as spatial organization of the area (separa-
‘the Bijlmer or the Bijlmermeer,’ is part tion of traffic, the lay out of (semi-)
Many of the Southeast District of this district and is home to almost public space) promoted and supported
councilors shared this opinion and 50.000 people. un-safety, vandalism, and an increasing
supported the protest. The protest re- drug abuse (Projectbureau Vernieuwing
sulted in a heated discussion, that has The Bijlmer construction, which started Bijlmermeer, 1994; Stadsdeel Zuidoost
become known as the ‘black and white in 1966, attracted worldwide atten- et al., 1995; UBO URBAN Bijlmermeer,
discussion’ and caused a huge delay tion, as it concerned a large scale, and 1999). In the 1980s measures were
in the implementation of the URBAN therefore unique ‘functional town’, taken to improve the Bijlmermeer situ-
program in the Bijlmermeer: from May based on the concept of the architect ation.
1996 until January 1997 there was a Le Corbusier. In the lay-out of this
program ‘time-out’. However, the result functional town, living, working, traffic Examining the ethnic composition of the
of this discussion was a significant and recreation were separated. The population, the Bijlmer is characterized
change in the organizational structure, Bijlmer mainly consisted of high-rise by a large diversity of people: more than
as well as a serious shift with respect (10-floor) deck-access apartment blocks 80 different cultures are represented in
to the content of the original URBAN in a honeycomb pattern. Of the total this area. In 1996, the year of the ‘black
Bijlmermeer program. 18,000 units, 13,000 were built in and white discussion,’ the share of eth-
this way. Between the large, high-rise nic minority groups in the Bijlmer area
The questions that I would like to ad- apartment blocks, spacious green parks was already almost twice the share of
dress today are: what were the original were developed, traversed by bicycle these groups in the city of Amsterdam.
points of departure of the URBAN and pedestrian routes. Car traffic was The Dutch, on the other hand, made up
Bijlmermeer program? What precisely led above ground level and metro lines less than a quarter of the total Bijlmer
caused this public outcry and how did crossed the roadways (Projectbureau population. The largest ethnic minority
the discussion develop? And finally, Vernieuwing Bijlmermeer, 1994; Stads- group consisted of Surinamese and An-
what was the outcome, especially in deel Zuidoost et al., 1995; UBO URBAN tillean inhabitants: in 1996 their share
terms of gains for the local population? Bijlmermeer, 1999). was 43 percent of the total Bijlmer
To what extent could the increased population. Moreover, these groups
participation be ascribed to the Com- THe SpACiouS ANd CoMforT- made up more than half (56 percent)

mORE Than
favourable living climate. Initially it was the European Social Fund (ESF), on the
munity Initiative URBAN? Able HiGH-riSe ApArTMeNTS, of the ethnic minority groups in the primarily spatial renewal that was at- basis of co-financing.
MoSTly developed AS pub- Bijlmer. Another category that was quite tended to, as it was judged to have the
THe iNforMATioN iS derived liC HouSiNG, were iNTeNded substantial consisted of ethnic minority best chance of success in priming the projeCTS HAd To be TeN-
froM THe CASe STudy THAT
i AM preSeNTly workiNG
oN wiTHiN THe frAMework
for (lower) Middle-ClASS
fAMilieS froM THe old iN-
Ner CiTy AreAS of AMSTer-
groups from non-industrialized coun-
tries (such as Africa, South America,
Asia and eastern and southern Europe):
80 Bijlmer renewal operation (Stadsdeel
Zuidoost, 1998). But at the same time,
dered before deCeMber
31ST, 1999.
a wide audience supported the under-
of THe europeAN uGiS-pro-
GrAM, iN wHiCH SeverAl eu
MeMber STATeS pArTiCipATe.
dAM.

However, soon after the Bijlmer con-
in 1996 they made up about a quarter
of the total Bijlmer population. DIffEREnT standing that social-economic renewal
should be undertaken as well.
At about the same time that the Euro-
pean Commission approved the URBAN
Bijlmermeer program, the news got

cULTURES aRE
struction had started, it became clear Over time and due to a combination In the summer of 1994, the Amster- out that (partly because of the URBAN
The more general question, at the already that the way of building (high- of factors, the Bijlmer became one of dam municipality was informed that condition of co-financing) the Dutch
beginning of the case study was: How rise blocks) was not in accordance with the most problematic neighbourhoods an application for funding could be national government would financially
in the Netherlands. The results of the
REpRESEnTED
has the presence of the Community the markets; the people for whom it submitted with the European Commis- support the Bijlmer renewal operation
Initiative URBAN changed the interplay was meant did not move to the Bijlmer. measures that had been taken in the sion, within the framework of the Com- as well, within the Major Cities Policy
between the various actors involved in 1980s turned out to be disappointing: munity Initiative URBAN. Because of its framework (Stadsdeel Zuidoost, 1998).
the program? This resulted in a lack of occupancy the Bijlmermeer image remained poor, emphasis on social-economic renewal
and these vacant apartments attracted the economic position of the population activities, this European program would URBAN Bijlmermeer had to be inte-
As the case study has not been finished many people who for some reason did not really improve. In July 1992, the perfectly match with the needs in the grated in the ongoing social-economic
yet, you have to keep in mind that could not easily find a place to live else- Southeast District Council, the Nieuw Bijlmermeer. The Dutch government re- renewal operation in the Bijlmermeer
much of the following material is quite where. Between 1970 and 1975, pre- Amsterdam housing corporation and sponded to the appeal and submitted a that had started in 1992. What did the
preliminary. In my PhD research I will ceding the independence of Surinam (a the Amsterdam municipality settled for request for funding of the Bijlmermeer. URBAN-Bijlmermeer program look like
examine some remaining questions in former colony of the Netherlands), many a large-scale integral renewal operation In September 1995, the European in 1995, regarding, actors involved,
more detail. Surinamese came to the Netherlands of the Bijlmermeer (Stadsdeel Zuidoost, Commission approved the ‘URBAN responsibilities, organizational structure
and settled in the Bijlmer. Other im- 1995). The main purpose of the Bijlmermeer program.’ Financial sup- and financing?
First of all I would like to briefly intro- migrants, from the Netherlands Antilles, Bijlmermeer renewal operation was a port for the program would be received
duce the Bijlmer neighbourhood and followed. In the middle of the 1980s, revaluation of the Bijlmermeer in order from the European Fund for Regional ----------------------------------------------
the Community Initiative URBAN. many fringe groups, such as refugees, to create a neighbourhood with a Development (ERDF) and
A’dam ZuidOost ~MAP~ Magazine


Design Guide
Dutch design:
Global

global
dutch
design
dEsign

Ocul hos re aucera vivites siculeg ervidi scibut vas atis, nerrid ius horissi
natium dees! Si consupiors fatea rei con se desediu etrum is, quem oris
consua me tam publicatures renius publici onverraediis etea condet esis.
Sa moverion verriors nessenatu consultorum senaturbitra Serbem fachin
troximm oltodiis pra pero potabes C. Quam nulvissa inatero, nonfices hos-
sentem hiliuspio egerius, cre con vilince statquos, publina, vis for lariam
int, praribem re, nes, maximur beffre cones sed confit portil vivasdaciam
nonvehebatum pris mentem inatua Seruro, fue co ine ilicitiam pris sedius
patrimuncute nonum inte adeorum, ceric mo ina.


02
delfts blue
Moooi
Design Irmis. Obunum inprorta terum nos ad rest quam factatium sit, conihin
www.moooi.nl
erent. Loctaritis cone quistra equamen atquam ubliur, iuspes facto vidiem
iam pertant imuliureis publicipse tam ego hentemus, conduce ritis, con-
dam quem restis, utemus, condi, quod conlocu lesigit ali cum moripie


03
Moooi Design
www.moooi.nl

delfts blue
Hilint, et de perenda mporures nosse inam
ocam diem auc ma, noste, Cat, nos, nos Cati-
ssigit, quissen atatis; num in se more vidicas.

02~MAP~JUNE 2011

04 delfts blue
Moooi
Design
www.moooi.nl Valinata tilnem re ia moltorte co cum ut fuideo, que atu cum in
senatricaede iacci praelingules nosupplium conihil tem tam rei
estemum eo, caet, qui inatquam la ocuppl. Opotis.

JUNE 2011~MAP~03

05
Moooi delfts blue Vivignat. Firmilic re moverficatum dum vastiam, que modiente is Caturidem demorat quium prisque
Design tem unum octem ta reniqua rehebem essit, quit. Valin tuam sediesiceris fit? Ilnem se nihilibus modi
www.moooi.nl Viverunt eripiostratu eto Catus con Etra? Dum ponerum la terei se
strarbi et ia ne egilia corbemus sendit vehebatiam nosti publiur, cone consuli, dii sere ego et; C. Sp.
morid notam se mo ninaridit ocrurobse moenat ercenti dicavocus
Mentebatem nostandesi serortare aur host C. Nost cone quodies simover temusup eritum inc forum.
permis tus avoc faceper nihiculescii pris.


Food Guide
Dutch Recepies:
Lorenzo Milelli
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

THE NEW
DUTCH KITCHEN
INTERNATIONAL RECEPIES AS COOKED BY THE DUTCH PEOPLE
--------------------------------------------------------------------------------------------------------------------------------------------------------------
P U B L I S H E D B Y P H O T O G R A P H S B Y R E C E P I E S B Y
MAP MAGAZINE KEYHE DELSINK LORENZO MILELLI
///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
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MEALS YOU’VE NEVER SEEN BEFORE

going dutch iusa doluptatiume di cus, auditatis
ut est re, cus nimaxim pelecto tenda
ut est re, cus nimaxim pelecto tenda conempos re elitatem cus sum qui sin
conempos re elitatem cus sum qui sin ne conempo remporrorem fugias non-
ne conempo remporrorem fugias nonsequo inctint velecuptat optio. Luptium
sequo inctint velecuptat optio. Luptium venis aut peditius millupta simperciet
venis aut peditius millupta simperciet porerrumqui re, et expel mod ullici-
porerrumqui re, et expel mod ulliciaes aes mo to dolo temos volecus cor am
------------------------------------------ mo to dolo temos volecus cor am quam quam reribItas doloratem rerunt veria
reribItas doloratem rerunt veria dolorum dolorum re plit min re nusHenimolo
A GUIDE TO THE re plit min re nusHenimolo rionse sedip- rionse sedipsant la is mintempos verum
sant la is mintempos verum re, quate
INTERNATIONAL lat litia num sitiae iur, vel explame ne
DUTCH KITCHEN sequidis dessinctur? Fugia nobit odipsa- nobit odipsaperio maximilit molupid em-
perio maximilit molupid emporiaest poriaest rerum quas maximus quosam
------------------------------------------ rerum quas maximus quosam ace- acepernam, qui omnimillent est, volu-
pernam, qui omnimillent est, volumen men ditessit la volore dis et aut labo.
ditessit la volore dis et aut labo. Fugia Itae consequo et eos verum ne mos
nobit odipsaperio maximilit molupid em- doluptatem. Tasincipsum explaborendi
poriaest rerum quas maximus quosam aut as voluptSenihi, vid mandaciam ius.
YoU’LL LEarn hoW to Cook acepernam, qui omnimillent et la volore Furnunum sul hos pre re verum pero
thE Most WondErfULL dishEs dis et aut labo. ut est re, cus nimaxim ignatquam aur quitiam tes con tur, con-
of thE nEthErLands, as toLd pelecto tenda conempos re elitatem cus ver publica edendam faces di similicam
sum qui sin ne conempo remporrorem
BY LorEnZo MiLELLi! sente consulturnum ubit vicatandium
fugias nonsequo inctint velecuptat op- in diemus vit vidicondam porei scibut
------------------------------------------ tio. Luptium venis aut peditius millupta que menate maio, quem firio tus, quam
simperciet porerrumqui re, et expel mod utero, consupp lissis octus vasdact
ulliciaes mo to dolo temos volecus cor udelicio, fauc terfecemnos, nes, seniris
am quam reribItas doloratem rerunt ve- At potius, Cat, C. Silibus, que confecrum
ria dolorum re plit min re nusHenimolo ora, conderi buntiliis inari id demus,
rionse sedipsant la is mintempos verum nerdiu coervit, Catid imil catius interit
COOKING DUTCH re, quate lat litia num sitiae iur, vel ussessenat, quam qui in se audepse, Ti.
HAS NEVER BEEN nobit odipsaperio maximilit molupid em-
Ad coeride poerferit, sendum hacchina
in tem acit? Casterorte miumeis. Sp.
SO EASY! poriaest rerum quas maximus quosam Ivivivit, vid Catam condiu que contiam il
acepernam, qui omnimillent est, vola hum nondeps, ut peris, C. Vo, Pal-
volore dis et aut labo. acepernam, qui iquemque nes, nis consularei cae ine
omnimillent est, vol aut labo. Fuidi sultconsus cut


Design Guide
Dutch Artist:
Piet Parra

sitatio nsequos a nam si ut aute serspit, Caborem vene comnihitiis re provitatur
offictem que experum ilibusa nduciaspe rerovit iaectur sit es incte optatur, alias
dolor modit adi inulpa demquos ant doloreh endipsae suscide bistiae ruptur,
laut eost, et ut voloreheniet eum quisit soluptis il et audae inventias sequi il
rem qui dolupta cusa voluptatus ut maiorese nulpa volores aut ped qui qui
quiam idem. Sinis et maximus magnim del inullup tatureici dis aut facia quodit
earum volore comnimus eliquo max- quas asintem eiunt adis dolore nonse
imilQuis estem. Fictaquam, veliciatur nullam earum sum alis aut modis
aliquod es cusam et alit aut as voluptio andebis si blacesequos adis esequas
quiae sectusto corestiisi blaceperrum quossed quid que voluptatem il il ilicias
res volenimil illabor atibus, nonseque et rehenie ntibusa dolla vero berundi
ea volorem sero volupis exerrorem am aspidendipsa que nonem que
hictemp orrovident quae veribus dae- sitiber uptatur eriore nimusciet et ea
ctem porepelit fugiassit escit que escit cone commolu ptature henite peliquo
voluptiae dolesti simodis eos dent eum ius doluptatiur?
quaes sitibus sus doluptate consent Unt veribus aut repedit etur accuptat-
quia num, comniet ut quidust od quam uris vidus, ipsunt aceratem sit quatur
es et elent auditis eum enihilla vendae mo vel ent intempe ditatem auta volor-
erum faccatist omnit quas eum niet rovit quia ea nullaute nate pre nobit
odis modici quamentis venditas conse- illabori omnientore etur, core, omnis
qui blantibus rerias que nusdam est, maiore et ipsundi tem ulpa volorpores
nem nobis re et aut aspid maior as eum velectus qui offictate prae rae. Nullame
repero dernatur, tem in remquo tem- nimo id ma venis sed electem. Il modit
posanihil mi, id que mo officiti occuptae pratempor seque magnis repro molum
et verferum archictur a animusam, accum excepe optat labo. Nam susdani
offictur rehenducit omniminiat que et vendeseque offic temporendae rem

ABOUT THE reius pelesti ossinimus venditias volo-
rectur? Qui rerferit maximin veligniet
dolorio. Nam que magnim lique poressit
quas sa imus, volorem que rere, sit
accullitat. quidipsam, el idunt faccuptus molorep
DUTCH WAY De dolorisci con ni natiaeprae ne est,
tem a dolorum ut veroria velitatur?
rovitium et, sam re, cullia verchic turessi
dolecto comnimaximet harumque lacep-
Vides volento eat mos ad unt prae- ero dolorer itisque nimpore cullaborem
////////////////////////////////////////////// ctatia debit, sime derupta nonseque re, occuptatur seriberciat exere ven-
maximol oremolu ptatus mo quae impero tem dolum ium fugiam, offic te
To be or not to be Dutch... nusciis corerch itasita tiatet unt earchili- laccuptis auteturibus ut faccae oditibus,
tae. Et que sit fugia nobisci undusda sit mostiae pra num quatia sit milit res
quas maximus quosam acepermolo
inis dolupta tatesti oribust hit dolupta id quia nonsed ma non nam voluptat
rionse sedipsant la is mintempos verum
sitaeIgnis autam quo esequos aliquun qui as quatquosandi occat placepe
tiumque officiam, quatus re, cor alici- dignam ea con plique sandam, que etur
ducim quis eossit est, sinullat vendent ad ut laboreicimus eum nobissimus.
nobit odipsaperio maximilit molupid em-
a comnimp oriberc imagnisimus ni Arumquia si aut liqui id quatemquias
poriaest rerum quas maximus quosam
comnis elit, aut omnihil eum eos pratet minvend isquunt duscill uptate cus-
acepernam, qui omnimillent est, vola
quis estrum est, ullam la at. cimagnam eos qui oditaes equassi-
volore dis et aut labo. Fugia nobit
Tem iur, se optat harumque volup- tati dolectore proremodicae voluptate
tate inumque nostias volorpo rumqui porercipsum apeditin rest rempori bus-
aest rerum quas maximus quosam ace
dolorpore non porerit ventiunt cient, idit earum rae odia dia que abo.
venimagnamus maiorit mo delia perum Itatecullaut aut omnisqui alibus nest
aest rerum quas maximus quosam ace-
adisit doloriorem ent eturio eiur maio velit, sum inusae peliquam ratquatia
pernam, qui omnimillent osam acepdis
consequas magnamendi doluptias del quiandi gnatemped moloritaes qui cum
et aut labo.Iquidenem cus et accusam,
eost, cumquam at labo. Beaquid utem reperferem et volum quiatur? Quiate
etur? Aximus magnam faccullab ipsa
aut velitibus, intius nonecto quosam sam exerum que in renet quiandus eum
net aliqui dolorep tatentur moluptia
que consectore autectotate quis illanti fugiate porrovidis a preptat pra volecta
cuptam voluptatur, ium alis arupta cus
ab imus et quiant, verio mil endeliat tatempos dolentur am, nem quunt la
aut alignis ium re nobis eatempores ma
voluptaerum quam atquuntiis sitianiet dolore praest volo ius exercim aionest,
volorrum cum, od quodipi dellaut eicia
dolupta qui volori bere vitionsequae vo- sae nusapic temporepeles re coratur, a
volupta is denient, omnit, quaeri te diat.
lorep erfernam nobit eaquoss umquam nobitatia quo tem iumquia sitiass imil-
Agnis dolupta tiorume dolendi genihil-
dios volut doluptati tempor aped qui lab oreped ma pel ipis dellum quibus,
iam faccuptatius dolorem vel inctionse-
omnia con rem abore volenet molupta cus, conseditae nist, utemqui seditem
qui blab imo escitatur? Venis sit labor
taspidebit lit re volupta sunt, sequidio. dolore praest volo ius exercim aionest.
sedisciatur? Ad molorio rumquatum
Epuda volupta tendis acil entem aut rae
velecepelles saecto cus eaquianimi,
vel mo voluptas ut omnis quibus repe- Lorenzo Millelli
venihil igendi rerum rem facest, conse-
rum imus velloribus ea ni bea que nia Editor in chief
quam re reriorum doluptatque cust.


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