This document discusses guerrilla marketing tactics for SaaS companies to generate leads with an emphasis on minimizing customer acquisition costs (CACs). It recommends leveraging your expertise through demonstrations like articles, presentations, and surveys to build credibility. Other tactics include flexing partnerships by adding value for other companies and spending their marketing budgets. Tracking leads is also important to catch and warm contacts over time through content distribution and capture beyond just web forms.

1. Beyond AdWords & eMail Guerrilla Marketing for SaaS Lead Generation

8. Tech Services Rev Gen

9. Tech Services Rev Gen

16. Think Different

17. Think Different

18. Think Different

19. Think Different

20. Think Different

22. Add Value

23. Network

24. Drive Traffic

25. Keep Track

27. Beyond Automation

28. Manage Content

29. Distribute & Capture

30. Beyond Webforms

31. Inform

32. Record

33. Percolate