MCAD 2010 BSV Project: Mentor + Exhibit Plan

Alumni Event & Mentoring Program

Final

Tuesday, December 7, 2010

Project Description

design a platform on which current students can
We will

connect with alumni to form mentoring relationships. This will consist of building
partnerships that lead up to an official week-long “roll out” of the BS/ADV Alumni Mentoring Program. The
week official the event will feature a gallery show of alumni work as well as several on- and off-campus
events focused on connecting current students and alumni.


Target Audience

Current Students Alumni


Goals

• Make the current BS/ADV alumni gallery show into a mentoring platform.

• Based on research, select work from alumni that will professionally showcase the achievements
of BS/ADV alumni.

• Identify and utilize engaging strategies for promotion that will increase attendance and secure
participation.

• Position students as future mentors


Vision

The BS/ADV Alumni Mentoring Program will provide students with one of the most valuable
resources they will have as they transition into the professional world – the counsel of those who have been in their
shoes. By facilitating and fostering personal connections

between students and alumni, the BS/ADV Alumni Mentoring Program will increase the
personal confidence and professional readiness of graduating students. Additionally, the program will help to sustain

the ties between alumni and the MCAD community.
Alumni and future alumni will have a bridge through which to connect and on which to build new

relationships and foster old ones.


Strengths S Weaknesses W
The BS/ADV program has a
Analysis
rich and diverse alumni The mentoring program is not active.
community.

T
MCAD’s Alumni Relations and
Career Services host the
The program lacks awareness,
organization and structure.

alumni contact info and can The alumni website is hard to navigate
make it available to students and not kept current.
seeking mentorship.

Opportunities O Threats T
Students may not see value of
Other schools methods and programs mentorship.
have proven successful.
Students are uneasy about
Many alumni are willing to act as approaching alumni directly through
mentors. the program.

There is opportunity for cross-promotion There is a communication gap
at other student/alumni events. between alumni, students, and faculty.


Previous Show


Research


Research

• Database exists Penn State website
• Multiple events for alumni. • Alumni events consisting of networking.
• BY DESIGN WEEK held in • They also send out a monthly
•Alumni blog for students and magazine with Alumni information
alumni

• Career networking program


Student Interviews

I would be very honored to be a
mentor to an MCAD student
someday.
-Emma
Is a person who helps you transition from school
to the working world. Someone you can go to
for advice, someone who turns into a friend, and
is hopefully established in the industry you want
to be in.
-Patrick
If I were seeking an alumni mentor I would do three things…
One, go to career services office and ask, but that’s a lie.
Two, ask current student or alumni I know.
Three, Talk to Jerry Allen.
-Ben

Alumni Interviews

“I wanted to be treated like a professional and
I heard MCAD was the place to go. It was one of
the best decisions I have made.”
- Noah Miwa

“I would love to a mentor. I think it would be fun
just to help someone be successful.”
- Taylor Snyder

“The environment is the visualization program is that everyone kind of learns
from everyone else...a collective pool f knowledge”
- Adam Smith

Mentoring Literature

What is the Alumni Mentoring Program?
Who are our mentors? placeholder
How do I utilize a mentor?
What are Alumni Mentoring Program participants saying?
How do I get involved?


Week of Events Spring 2011


Event Plan

Agency Tour
•Guided tour of an agency with an overview of best practices. Will include
question and answer sessions as well as exposure to professional settings.

Panel Discussion
•A formal introduction of the new BS/ADV Alumni Mentoring Program. Will
familiarize students with the new structure and home of the program, as well as
how they can utilize it.

Monday, March 28th, 2011

Event Plan

Agency Tour
•Guided tour of an agency with an overview of best
practices. Will include question and answer sessions as
well as exposure to professional settings.

Tuesday, March 29th, 2011

Event Plan

Agency Tour

Guest Lectures
•Select alumni are invited to campus to give presentations on what
they gained from the BS
program and how their MCAD experience led them to their current
careers. Idea of students
as future alumni is emphasized.

Wednesday, March 30th, 2011

Event Plan

Agency Tour

Speed Mentoring
•One-on-one mentoring sessions between alumni and students. Will
act as a catalyst for bond forming and potential for mentoring
connections.

Thursday, March 31st, 2011

Event Plan
Gallery Celebration
•Opening of the gallery show. All BS VIS & ADV alumni and students are invited. Food and
refreshments will be served.

After Party
•All attendees to the gallery show will be invited to a cocktail party at a restaurant most likely near
Eat Street on Nicollet Avenue.

Friday, April 1st, 2011

Branding


Branding

Midpoint
We chose the name “Midpoint” both for its simplicity and its symbolism. The Alumni
Mentoring Program exists to create a common space between current students and alumni,
where they can forge connections on a common ground. “Midpoint” represents this neutral
space. Spring 2011’s gallery show and event week are a culmination of the restructuring of
the program, but also the beginning of its execution. The exhibition is seen as a comma,
rather than a period – the midpoint of the project and a launching point for success.


Branding

Wisdom,
enlightenment, Stability,
calm, energy of red, reliability, structure,
stability of blue. urban practicality.

Unbridled energy,
passion, wildness,
enthusiasm, disarray.


Gallery Floor Plan


Promotion


Promotion

front: !"#$%"&'

!"#$%"&'
back:
!"#$%"&'
Gallery 148 Gallery 148
03/28 - 04/01 2011 03/28 - 04/01 2011


Where do we go from here?


Budget


Timeline

http://timeglider.com/app/viewer.php?uid=line_faac2a8cadff7b1e815335ca44ab0e42


MCAD 2010 BSV Project: Mentor + Exhibit Plan

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