Kevin abdulrahman direct selling news

1. The importance
of leading from
within By Kevin Abdulrahman
In today’s world of economical pressure, smart
Kevin Abdulrahman is an International consumerism, abundant choices and access to any corner
Author of a series of books that are of the world at the touch of a button, you need to be easily
identified as the go-to entity. You need to be head and
being translated into several languages. shoulders above your competition in your particular niche
for both your customers and distributors looking for an
He also holds a role as the Training and opportunity. Doing so will ensure you enjoy a piece of the
financial reward pie. Missing it will mean that you will be
Development Director for the Direct amongst all the other entities out there trailing those that
Selling Educational Institute (DSEI) in command the lead with a smile on their face.
Dubai. Kevin’s articles are regularly As a leader and a reader of this article, you are representing
you, you are representing your organisation, you are
published in magazines, reports, representing your network and you are representing your
society, with the aim of being globally competitive. And
newsletters and newspapers, constantly if you already are, then you are striving to ensure you
continue to be globally competitive.
being used as resources all over the
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For any large structure to be constructed, solid foundations
world. He helps winning organisations,
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are required to be laid. without sound and solid
universities, sports teams and individuals foundations, all your efforts and resources spent that goes
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on to your large structure (vision) is potentially going to
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create breakthrough results. waste or at risk of becoming obsolete. Many individuals
and organisations will spend a fortune on IT infrastructure,
I wAS invited to present a keynote speech at the Burj Al marketing strategies, office setups, business models
Arab in Dubai to a group of leaders from the Pan Arab and any partnerships they choose to form. Yet the most
world. The topic was about leadership and what was important resource is sadly left on the back burner, usually
required of organisations in order to become and continue ending up becoming underdeveloped. why is it that many
to be globally competitive. To be in business in the 21st organisations having spent hundreds of thousands or even
century, you need to be playing the game as a globally millions of dollars on many frameworks regrettably still fail
competitive player. whether you have it in your mind to to thrive in this competitive world? It is because they find
compete only on a local level, your thoughts, strategy and it hard to pull their team together, even though they have
leadership must be reflective of you being competitive on good people at the top. They have failed to nourish the
a global scale. No longer is it an option for you to consider, minds of the people who constitute their organisation, to
rather it has become a must to operate with this framework unlock their full potential and put their best foot forward in
in mind if you wish to thrive today when the majority line with the organisation’s vision.
struggle to survive. This framework applies whether you
are an employee, a self-employed person, a manager of a I can hear you say, “the answer lies in good leadership.”
department or a CEO of an organisation. Indeed, leadership is mandatory.
46 TRAINING

2. Any organisation is in the place
that it is today because of
leadership from the people at the
helm. But moving forward, this
will need to be built on. More will
be needed. Not leadership by way
of title. Not leadership by way
of telling others what to do. Not
leadership by way of text book
knowledge. Not leadership in the
change we want to see in others,
but more so, leadership by
leading from within, leadership
on an individual basis, across the
board and at every level.
It is important for all the individuals within any
Leading from within is something that is rarely seen, organisation to develop a winning mind, the mind
especially at a time when people are affected by of a champion, a leader’s way of thinking and, more
economical and environmental factors. importantly, be trained to lead from within. Doing this
will equate to your whole team helping you push that car.
The Leaders at the helm will tend to be unaffected, because Just picture how much easier the workload would be if
they have trained themselves to withstand adversities your organisation had many more individuals (both in the
and continue with their vision. How true does that hold corporate department and sales force) holding the same
of the people working within your organisation? Are your vision and mission in mind?
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people, those who constitute the actual organisation, as
strong as the guys at the top? Have they developed the
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Just imagine if your people seek in before they seek out.
mind of a champion? Imagine if your people would actually take the initiative
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to bring you a set of solutions when facing a problem.
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Imagine if your people worked on the basis of ownership,
“To play on a local level, you need accountability and responsibility instead of blame, excuses
the mind of a player. and denial. Imagine if your people did not need to be
constantly motivated to do what they are supposed to
To play on a global level, you need do? Imagine if the people in your organisation did not
the mind of a champion.” stand there waiting for a command to be given to them;
rather they would take the initiative and ownership by
Kevin Abdulrahman making decisions favourable to your growth. This comes by
correctly investing, nourishing and empowering the minds
The focus of leading from within is not just for those at of your people to help them become leaders in their day to
the helm. It’s no longer enough for the people at the helm day activities, to lead from within.
who already possess a winning mind to lead the way. It will
be similar to pushing a car all on your own. You may have Now more than ever this form of leadership is needed.
the energy and motivation at the start, but after a while, As a leader and decision maker, you need to not exert all
you will burn out and exhaust yourself without making your efforts on only picking leaders, rather working on
significant progress. Time and time again I see this happen developing and nourishing the pool of talent that already
with the greatest of people; they hit a brick wall, having exists. Training your people to lead from within is a must,
exhausted themselves. and it will take you and your organisation to the next level.
www.kevinspire.com 47