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Introduction to WordPress,[object Object],Getting you started with your online media empire,[object Object]
What is WordPress?,[object Object],Content Management System,[object Object],Reader Interaction System,[object Object],Membership System,[object Object],An “industry standard”,[object Object],Support,[object Object],Evolution (SEO etc),[object Object]
DO SOMETHING: Set Up,[object Object],Log into the admin area of your blog,[object Object],http://<yourdomain>/wp-admin.php,[object Object],Username and password as per set up,[object Object]
Key Concepts,[object Object],Appearance,[object Object],Separate ‘skin’,[object Object],Themes & Widgets,[object Object],Content,[object Object],Posts,[object Object],Pages,[object Object],Comments,[object Object],Functionality,[object Object],Plug-ins ,[object Object]
DO SOMETHING: Your First Posts,[object Object],Edit your About page,[object Object],Create a new post,[object Object],Create another post with an image,[object Object]
Look and Feel - Themes,[object Object],Characteristics:,[object Object],Sidebar,[object Object],Widget enabled,[object Object],WP 3.x ready,[object Object],Recommendations:,[object Object],Simplicity,[object Object],WOO Themes,[object Object],Thesis,[object Object]
DO SOMETHING: Themes,[object Object],Go to theme directory,[object Object],Appearance-> Themes -> Install Themes,[object Object],Select a theme,[object Object],Install,[object Object],Activate,[object Object],Switch themes,[object Object]
Look and Feel - Widgets,[object Object],Functionality from Plug-ins,[object Object],Part of the WordPress framework,[object Object],Widgets give you the presentation layer,[object Object],Free or commercial,[object Object],Can be a starting point,[object Object],Beware of bloat...,[object Object]
DO SOMETHING: Plug-ins,[object Object],Go to plug-in directory,[object Object],Plugins-> Add New,[object Object],Some Recommendations:,[object Object],Add to Any,[object Object],WP to Twitter,[object Object],Contact Form 7,[object Object],Simple Favicon,[object Object],My Calendar,[object Object]
DO SOMETHING: Comments,[object Object],View someone else’s blog,[object Object],Add a comment (be nice!),[object Object],Go into your own admin area,[object Object],Review / approve comments,[object Object],Comment on the comment,[object Object]
DO SOMETHING: Measuring Progress,[object Object],Register for Google Analytics,[object Object],www.google.com/analytics ,[object Object],Link to existing Google account if you have one,[object Object],Install the “Google Analyticator” Plug-in,[object Object],Configure,[object Object],Check,[object Object],Reports,[object Object],Page Source,[object Object]
(BASIC) Search Engine Optimisation,[object Object],Technical ,[object Object],Basics,[object Object],Tell Google,[object Object],Permalinks,[object Object],Page Titles,[object Object],Page Description,[object Object],Images (videos),[object Object],Other,[object Object],Speed,[object Object],Cross linking / breadcrumbs	,[object Object],Editorial,[object Object],Tell Google,[object Object],Content,[object Object],Lots,[object Object],Unique,[object Object],Relevant,[object Object],Links,[object Object],Share (Add to Any),[object Object],Forums,[object Object],Article Marketing 	,[object Object],http://yoast.com/articles/wordpress-seo/,[object Object]
DO SOMETHING: SEO,[object Object],Tell Google:,[object Object],http://blogsearch.google.com/ping,[object Object],Set permalink structure,[object Object],Settings-> Permalinks,[object Object],/%postname%/,[object Object],/%category%/%postname%/,[object Object],Install SEO Slugs plug-in,[object Object],Removes ‘stop words’,[object Object],Install Headspace2 plug-in,[object Object],Titles,[object Object],Descriptions,[object Object],Keywords,[object Object]
Keeping Your Site Fresh,[object Object],Establish a routine for content,[object Object],Schedule posts,[object Object],Keep on top of comments,[object Object],Akismet can help you,[object Object],If “reusing” content then top and tail with context,[object Object],Google likes images (and videos),[object Object]
The endQuestions?,[object Object],If you found this workshop valuable then please make a denotation to the Warwickshire Air Ambulance:,[object Object],www.wnaa.co.uk,[object Object]

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Introduction to WordPress

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