Nine Observations deck presented at the New Media Conference in Barcelona, 2008. http://www.iconeventsinternational.com/conferences/newmedia/

1. NINE OBSERVATIONS Kerry Bridge EMEA Communications, Dell Inc. November, 2008

4. DIGITAL DATA EXPLOSION SIX-FOLD INCREASE IN DIGITAL DATA IN FOUR YEARS 2006 2010 2006: 161 Exabytes 2010: 988 Exabytes 2009 2008 2007 Source: IDC, March 2007

6. “ These conversations are going to occur whether you like it or not. Do you want to be part of that or not? My argument is you absolutely do. You can learn from them. You can improve your reaction time . And you can be a better company by listening and being involved in that conversation.” Michael Dell, BusinessWeek

9. MANY REASONS NOT TO BLOG WE’RE B2B FEAR COMMITTEES RULES GOOD IDEA, DO IT NEXT YEAR OUR CURRENT MODEL WORKS FINE, WHY CHANGE? WE DON’T HAVE THE EXPERIENCE WHAT IF CUSTOMERS ASK FOR WHAT WE DON’T HAVE? BANDWITH LEGAL CONCERNS

10. NEW CUSTOMERS BECOME PART OF YOUR CUSTOMER’S WORLD, NOT REVERSE FIND YOUR FANS! PREFERENCE- BASED CONTACT 78% TRUST THEIR PEERS, NOT ADVERTISING YOUR KNOWLEDGE HUMANIZE YOUR COMPANY PARTNERS OVER 1 BILLION REASONS TO BLOG SEO LEVERAGE CONTENT HAVE YOUR SAY SHARE NEWS

13. 78% RANK CONSUMER RECOMMENDATIONS AS THE MOST CREDIBLE FORM OF ADVERTISING. -NIELSEN

15. ACCEPTED SOLUTIONS EMPOWER OUR CUSTOMERS TO SHARE THEIR KNOWLEDGE TO BENEFIT THE WORLD Solved button added to Original Post; clicking it will take user to AS AS Post Turns Green and logo added

16. CUSTOMER REVIEWS

20. Forums Customer support Direct2Dell Blog Response Ideastorm StudioDell D2D Spanish, D2DMandarin, D2DNorwegian SecondLife Ratings & Reviews FaceBook, Dell Embassy Dell Outlet, Twitter Twitter Network Internal Blogs ReGeneration.org Group Blogs Dellshares, IT, Cloud Your Blog Japanese D2D Tagging Accepted Solutions Digital nomads Small Biz Facebook Small biz advice TV YouTube

22. INTERNET USAGE BY LANGUAGE

24. WWW.FACEBOOK.COM/DELLSOCIALMEDIA

29. COLOR OPTIONS A LITTLE ZING TO BUSINESS LAPTOPS 13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH eSATA PORT LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS BACKLIT KEYBOARD FOR WORKING IN THE DARK FINGERPRINT READER EXTRA SECURITY APPEASES JITTERY MANAGERS BETTER BATTERY LIFE UP TO 19 HOURS ON A SINGLE CHARGE

30. MESSAGE EXPERIENCE CONVERSATION RELATIONSHIPS AFFINITY & TRUST