My Vimeo Primer

Vimeo is an online video sharing
platform and community….. A cool
place to share your stuff…..
(“Vimeo,” 2013)

VIMEO HAS BEEN THERE SINCE 2004 AND AIMS TO

BE A PLACE WHERE PEOPLE RESPECT ONE
ANOTHER.

(“Vimeo,” 2013)

THERE ARE LOADS OF COOL FEATURES

EVEN ON THE FREE ACCOUNTS.
(“Vimeo,” 2013)

MULTIPLE CUSTOMISABLE CHANNELS AND
ALBUMS TO SEGMENT CONTENT FOR VIEWER

CONSUMPTION

(“Vimeo,” 2013)

YOU CAN FILTER YOUR VIDEOS TO
MAKE THEM AVAILABLE TO YOUR
CHOSEN AUDIENCE
• Show it to the world, or keep it to yourself

• Share it with those you follow on Vimeo
• Choose your audience from Vimeo friends

• Or use a password to share

It’s your choice!
(“Vimeo,” 2013)

WANT VIEWER COMMENTS ON YOUR VIDEOS?

It’s your call!
(“Vimeo,” 2013)

WANT TO LET PEOPLE EMBED YOUR VIDEO?

You decide!
(“Vimeo,” 2013)

WANT TO LET PEOPLE DOWNLOAD YOUR VIDEO?

That’s your choice, too!
(“Vimeo,” 2013)

WHAT ABOUT LETTING OTHERS ADD YOUR VID TO
THEIR ALBUMS OR CHANNELS?

Up to you.
(“Vimeo,” 2013)

IT’S QUICK AND EASY TO ADD A CREATIVE
COMMONS LICENCE…..

But only if you want to….
(“Vimeo,” 2013)

BUT THERE’S A DARK SIDE…..

The Vimeo Terms of Service are
sobering, to say the least…..
(“Vimeo TOS,” 2013)

VIMEO WILL NOT GUARANTEE THAT ANY SERVICE OF
ANY KIND WILL BE PROVIDED, EVEN TO USERS
OPERATING PAID ACCOUNTS.

(“Vimeo TOS,” 2013).

THE LAWS AND COURTS OF NEW YORK APPLY AND
WILL RESOLVE DISPUTES, BUT CERTAIN US LAWS, UN

CONVENTIONS AND TRIAL BY JURY SHALL NOT APPLY.
(“VIMEO TOS,” 2013) LAW

ON THE INTERNET SURPASSES

THAT OF NATION STATES (JOHNSON & POST, 1996)

VIMEO MAY ASSIGN THE USER AGREEMENT TO
OTHER PARTIES, BUT VIMEO USERS MUST OBTAIN

APPROVAL FROM VIMEO IF THEY WISH TO DO SO

USERS ARE REQUIRED TO CHECK THE VIMEO
WEBSITE REGULARLY, AS COMMUNICATIONS FROM
VIMEO TO THE USER MAY BE POSTED THERE
INSTEAD OF DELIVERY BY EMAIL
(“VIMEO TOS,” 2013).

THIRD PARTIES MAY USE VIMEO USER DATA AND
CONTENT IN WAYS THAT ARE NOT FORESHADOWED
IN THE TERMS OF SERVICE

VIMEO’S OVERALL PRIVACY SETTINGS ARE
DIFFICULT TO NAVIGATE AND REQUIRE THE
INDIVIDUAL TO READ THE EXTENDED TOS IN ORDER

TO OPT OUT.(“VIMEO TOS,” 2013).
USERS ARE NOT ENCOURAGED TO OPT OUT.
(GOETTKE & CHRISTIANA, 2007)

TRACKING METHODOLOGIES ADOPTED BY VIMEO,
DATA SHARING AND THIRD PARTY ACCESS TO USER
DATA FACILITATES EASY IDENTIFICATION AND
SHARING OF USER IDENTITIES AND DATA.
(BARBARO & ZELLER, 2006).

THE SHARING OF DATA WITHIN AND OUTSIDE THE
CORPORATE GROUP THAT OWNS VIMEO (“VIMEO TOS,”
2013)

SEES LEAKAGE OF DATA FROM ONE ONLINE

DATABASE TO ANOTHER. THIS FACILITATES THE
CATEGORISATION AND FURTHER SURVEILLANCE OF
USERS (LYON, 2002).

THE SEARCH PROCESS WITHIN VIMEO IS

CONTEXTUAL, (“VIMEO”, 2013) TAKING INTO ACCOUNT
USER PREFERENCES. ONE SEARCHER’S OUTCOMES
MAY DIFFER FROM ANOTHER’S (PARISER, 2011) THUS
LIMITING THE VISIBILITY OF SOME CONTENT.

VIMEO CAN DELETE OR SUSPEND ANY ACCOUNT AT
ANY TIME FOR BREACH OF THESE TOS AND
VIMEO IS NOT RESPONSIBLE FOR THE LOSS OF
ANY CONTENT FOLLOWING DELETION OF AN
ACCOUNT.


YOU OWN THE CONTENT THAT YOU UPLOAD TO
VIMEO, BUT YOU LICENCE VIMEO TO PERMANENTLY
RETAIN COPIES “FOR DISPUTES, LEGAL
PROCEEDINGS, OR INVESTIGATIONS”
(“Vimeo TOS,”
2013)

VIMEO HAS A STRONG POLICY POSITION AGAINST
HARASSMENT (“VIMEO TOS,” 2013) BUT ENCOURAGING
USERS TO SHARE THEIR REAL IDENTITIES
POTENTIALLY THE RISK OF CYBERBULLYING
(PATCHIN & HINDUJA, 2006).

ADVERTISERS USE TRACKING COOKIES TO PROFILE

INDIVIDUAL USERS (“VIMEO COOKIES,” 2013). BEWARE!
THESE COOKIES PROVIDE ADVERTISERS WITH RICH
DATA FOR TARGETED ADVERTISING
(BARBARO & ZELLER, 2006).

THE USE OF TRACKING COOKIES, WEB BUGS AND
RELATED TECHNOLOGIES IN THE VIMEO SPACE
(“VIMEO TOS,” 2013) HELPS

CREATE THE ARCHITECTURE

THAT POTENTIALLY DEFINES AND
SIMULTANEOUSLY UNDERMINES USER PRIVACY
(LESSIG, 1998)

VIMEO URGES ALL USERS TO USE THEIR REAL

NAMES. (”VIMEO,” 2013) THIS ENABLES ADVERTISERS
TO ALIGN USER INFORMATION ACROSS PLATFORMS
AND DEVELOP TARGETED ADVERTISING
(“ONLINE PRIVACY,” 2013)

A BASIC ACCOUNT NOT LOGGED INTO FOR 6
MONTHS MAY BE DELETED BY VIMEO (“VIMEO TOS,”
2013)

. PEOPLE HAVE TO KEEP LOGGING ON, THUS

PROVIDING MORE DATA GATHERING, TRACKING
AND ADVERTISING OPPORTUNITIES.

VIMEO RESERVES THE RIGHT TO MODIFY THE
VIMEO SERVICE AT ANY TIME.


VIMEO “MAY” SHARE YOUR PERSONAL DATA WITH
OTHER COMPANIES IN THE GROUP THAT OWNS
VIMEO.

(“Vimeo Privacy,” 2013).

VIMEO DATA IS STORED IN THE UNITED STATES

AND WILL BE SUBJECT TO THE DATA PROTECTION
AND OTHER LAWS OF THE UNITED STATES.
(“Vimeo Privacy,” 2013).

VIMEO USES WEB BEACONS – ALSO KNOWN AS
WEB BUGS (“ONLINE PRIVACY,” 2013) – TO TRACK USER
ACTIVITIES.

(“Vimeo Cookies,” 2013)

WHEN YOU USE THE VIMEO WEBSITE, YOU
CONSENT TO THE USE OF COOKIES. YOU ALSO
AGREE TO THE USE OF COOKIES IN ANY
EMBEDDED VIMEO VIDEO PLAYER THAT
VIEWERS MAY USE.

(“Vimeo Cookies,” 2013)

VIMEO WILL COLLECT INFORMATION ABOUT VIMEO
USERS FROM 3RD PARTIES AND RETAIN SUCH
INFORMATION.

(“Vimeo Privacy,” 2013)

VIMEO MAY COLLECT INFORMATION ABOUT

OTHER PARTIES WITH WHOM THE USER MAY
COMMUNICATE. NO SPECIFIC PURPOSE IS CITED
FOR COLLECTING THIS INFORMATION.

INFORMATION COLLECTED FROM AND ABOUT

USERS MAY BE USED FOR THE UNSPECIFIED “TO
MANAGE OUR BUSINESS”.

SO IN SUMMARY –

TAKE YOUR TIME TO READ THE TERMS OF SERVICE

Credits & Attributions
Image
Icon from Free Ribbon Social Media Icons BY designbolts (designbolts.com)
licenced under the Creative Commons Attribution 3.0 Unported license.

Reference List
About Vimeo. (2013). Vimeo. Online video. Retrieved October 24, 2013, from
https://vimeo.com/about

Barak, A. (2005). Sexual Harassment on the Internet. Social Science
Computer Review, 23(1), 77–92.
Barbaro, M., & Zeller, T. (2006, August 9). A Face Is Exposed for AOL
Searcher No. 4417749. New York Times. New York. Retrieved from
http://w2.eff.org/Privacy/AOL/exhibit_d.pdf
Brown, M., & Muchira, R. (2004). Investigating the Relationship between
Internet Privacy Concern and Online Purchase Behavior. Journal of Electronic
Commerce Research, 591, 62–70.

Credits & Attributions continued
Reference List (cont.)
Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking
Websites. Computer Science 199r: Special Topics in Computer Science
Computation and Society: Privacy and Technolog. Retrieved from
http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
Johnson, D. R., & Post, D. G. (1996). Law And Borders:The Rise of Law in
Cyberspace. Stanford Law Review, (1367). Retrieved from
http://cyber.law.harvard.edu/is02/readings/johnson-post.html
Lessig, L. (1998). The Architecture of Privacy. Presented at the Taiwan Net
’98, Taipei.
Lyon, D. (2002). Everyday Surveillance: Personal Data and Social
Classification. Information, Communication & Society, 5(2), 242–257.

Credits & Attributions continued

Reference List (cont.)
Pariser, E. (2011, March). Eli Pariser: Beware online “filter bubbles” | Video on
TED.com. TED. Online video. Retrieved from
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
Patchin, J. W., & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard: A
Preliminary Look at Cyberbullying. Youth Violence and Juvenile Justice, 4(2),
148–169.
Privacy Policy on Vimeo. (2013). Vimeo. Online video. Retrieved October 20,
2013, from https://vimeo.com/privacy
Terms of Service on Vimeo. (2013, October 15). Vimeo. Online video.
Retrieved October 20, 2013, from https://vimeo.com/terms
Vimeo Cookie Policy. (2013). Vimeo. Online video. Retrieved October 20,
2013, from https://vimeo.com/cookie_policy

My Vimeo Primer

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