1. Motion, Marketing & Media
By MacKenzie Baker

2. A Little Background...
M tn a e g n Md is s a
oio Mr t ad eia a ml
k in l
bseshtt t inasg icign
uinst s r d l in M h a.
a ae n
T e a a de isgir f ue o m v g
hy r avr in f o sd n oin
e t m c
bsesowr in vrto wy
uinsf a a a y f as
r d ie .
T e Tr t a e is ml uins
hir a e Mr t S a bses
g k l ,
pr u r nwt in t r e wr es n
a icll e , r go a a a nsad
t ay y is e
c a bses
r t uins
ee .

3. The Theme
Y uon u,
of ds
u
nwe u hl
o l se
t p
t min yu
h fd o!
e
S r g n t ate n e a pig f M
t t a in r iv ol cmano 3
a in ec in r

4. reach by improving three things:
• Broadening their social media profiles
• Adwords to draw in target businesses
and adding their links to bookmarking
sites
• Creating their own applications for
businesses with smart phones

5. Broadening their Social Media Profiles
• Pinterest- They could use this site to upload
an “pin” pictures of their events,
promotional materials that they’ve made for
their clients and create an artsy following.
• Youtube -They could post about events or
campaigns they create.
• Google+ profile- They could aim posts and
status’ for specific target markets or circles.
Which would be more effective in trying to
keep up good loyal customer relationships.

6. Adwords & Social Bookmarking
M3 would purchase words like: Social Media Services, Social Media
Experts, and Social Media Solutions.
- SocialMedia Services is a great keyword because it uses the word service that businesses in need would
google in order to get help. Service is also a great word because it gives an old company the feeling that
they just have to sit back and watch.
-Social Media Experts is a great keyword as well. It tells new businesses that M3 has experience.
-Social Media Solutions is a great keyword for a company that is having problems with social media and
looking for a solution.
Using a pay per click model, the monthly cost for using these as Adwords that would be bringing in 24 to 30 potential clients would be
about about $30.00 a day. That’s an estimated $900 a month for 780 potential clients.
M3 could also benefit, free of charge, from putting links on social
bookmarking websites such as Stumble upon or Reddit.

7. Mobile Application
• M3 could create an application that lets both their employees and clients
keep track of their online profiles.
• If you are an official client, the application will keep you updated on
what M3 is doing for you and allows you to easily get involved
yourself, with all your profiles & related trending topics at your finger
tips.
• If your not a client, the application could keep all your profiles in one
place but give you tips on what M3 could do for you in your situation.
Not only will a mobile application help M3 but also having the
flexibility to make all their online pages mobile friendly.

8. Measuring Success
• New Online Profile- Google analytics & amount
of followers
• Adwords- success will be measured in pay per
clicks that we get all monitored by Google.
• Mobile App- tracked by how many download it on
itunes

9. The Budget
The budget to improve M3’s Search Engine Optimization, and more,
costs only 1,000 a month along with a one time fee between 2-3,000
dollars.
The one time fee is used to create the application but is dependent on
how fancy you want to make it. Another $100 a month goes to Itunes
to feature the application on their website. The last cost is $900 a
month for Adwords to increase your search-ability. M3 would be
taking 1,000 a month and turning it into thousands of potential clients
and happy customers.

10. Thank You!