These are the basic tools that can be used by scientists based in the Sub-Saharan region to promote articles, journals & theses to the wider social media audience.

1. Social Media 101
Ideal tools for scientists

2. What is Social Media?
Social media is the collective of online communications
channels dedicated to community-based input,
interaction, content-sharing and collaboration.

3. Why is it so powerful?
It’s due to the velocity in which information can spread.
With the click of a button, a tweet/post not only reached
your followers, but potentially to the individuals in their
networks, so on as well.
The speed and exponential growth of information sharing
(going viral) is what makes social networking so powerful.

4. Social
Media Sites
How does one
choose from a
vast array of
options?

5. Ideal tools for scientists
Push Content:
 Facebook
 Twitter
 Google+
Sharing Content:
 YouTube (Video)
 Slideshare (presentations)
 Flickr (Photos)
 SoundCloud (Audio/ Podcasts)

6. How do I use Social Media?
1. Sign up (Free).
2. Look for people/ groups/ channel & pages of your
relevant target information.
3. Like/ Follow/ Subscribe to that group/ page to get
timely updates.
4. Share the information of that group to the people who
will have put you in your circle/ follow you.

7. Metrics & Analytics
Hootsuite that bring all these accounts into view as one
window, through which all conversations, reach &
posting, scheduling can be done on a real-time basis.