K^2 Keynote: Unleashing Your MacGyver Instinct - Navi Radjou

Unleashing your MacGyver
Instinct
Navi Radjou

Winner of Thinkers50 Innovation Award
Member of World Economic Forum’s Design Innovation Council
Fellow, Judge Business School, University of Cambridge
Co-author, Jugaad Innovation
K²: Infinite Innovation for Exponential Growth
Half Moon Bay, California—13 February 2014

“Bigger is better” innovation model

$603 billion
spent in
R&D in 2011

Copyright © Navi Radjou

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Source: Strategy & Business


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Western firms are stuck in
“structured” processes (e.g., Six Sigma)
“Our traditional teams

are too slow. We're not
innovating fast enough.
We need to
systematize change.»
Beth Comstock, CMO, GE


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The West needs a new innovation model


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Thinking outside the (ice) box:
WHAT IF my fridge

what if my fridge
can talk to my phone?

can operate without electricity?


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Scarcity is mother of invention


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Adversity is father of invention
http://nif.org.in

Kanak Das

http://economictimes.indiatimes.com


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Frugal tinkering
Source: www.quotednews.com
Source: http://expatbrazil.wordpress.com/page/9/

Source: gcstz.com/products

African ingenuity
Filipino ingenuity


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Frugal tinkering

Peruvian ingenuity


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Frugal tinkering at large scale

Ratan Tata, Chairman, Tata Group


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Frugal ingenuity at a large scale


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NASA’s MAVEN:
5 years
$679 million


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NASA’s MAVEN:
5 years
$679 million
ISRO’s Mangalyaan:
18 months
$69 million


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ingenious
solutions

x

SECRET
FORMULA?

JUGAAD

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JUGAAD
The ability to improvise an effective solution
in adverse circumstances…
…using limited resources


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JUGAAD is also known as:
Jeitinho or Gambiarra in Brazil
Zizhu Chuangxin in China
Système D in France
Do It Yourself (DIY) in USA


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Jugaad = The MacGyver spirit


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Yankee ingenuity:
The roots of American tinkering
—aka Yankee ingenuity
The “McCormick Reaper”

The “McCormick Reaper”
The “Franklin Stove”


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Tinkering
inside Western
firms took a
backseat to…

…but needs to be rekindled


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How can Western firms (re)learn
corporate tinkering?
« The most comprehensive book »
on frugal innovation
- The Economist


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Best practices for promoting
corporate tinkering (jugaad)


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Best practice #1: Set up a dedicated unit
to do “corporate tinkering”—SNCF
“Our innovation formula is :
FEWER RESOURCES
+ MORE FREEDOM
= CREATIVITY»
Stephanie Dommange
Former head of
leadership development,
SNCF


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Best practice #2: Turn all employees
into MacGyvers—FORD


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Best practice #3: Partner with
external tinkerers—GE


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GE

CFSI

Rock Health

TechShop

“How Frugal Innovation Is Reviving the US Economy”
Panel discussion at Commonwealth Club, San Francisco
Watch video of this panel: http://www.youtube.com/watch?v=WXeoOkAmfZ0

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CellScope

Source: CellScope


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GE partners with external tinkerers


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Best practice #4: Engage customers
in the tinkering process—SAP Labs India
• AppHaus:
– Cross-functional and
autonomous teams
– 90-day development cycle
– Design thinking
(customer-centricity)
– Business & social apps

• Big boost in productivity &
employee engagement

V.R. Ferose
Former Managing Director
SAP Labs India

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Best practice #5: Bring in tinkerers
through M&A—Saatchi & Saatchi + Duke
“The new approach
should be:
« I have an idea:
I develop it cheaply,
put it in market quickly,
get feedback,
and reiterate.»
Elie Ohayon
CEO, Saatchi & Saatchi + Duke


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Best practice #5: Bring in tinkerers
through M&A—Saatchi & Saatchi + Duke


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Best practice #6: Create “positive”
constraints—Aetna


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Best practice #7: Reward tinkering successes
and failures—Tata & Bouygues Construction
“ Failure
is a
goldmine »


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Best practice #8: Engage Gen Y + Z
tinkerers


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tinkerers

Jane Chen
Co-founder
EMBRACE


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tinkerers


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tinkerers


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tinkerers


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Best practice #9: Send top execs to tinker
in emerging markets


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in emerging markets: Renault-Nissan

Louis Schweitzer
Former CEO, Renault


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Carlos Ghosn
CEO, Renault-Nissan

« (These partnerships) allowed us to learn
a lot more on… FRUGAL ENGINEERING »


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Gérard Detourbet
Renault’s head of
entry-level vehicles

Source: http://www.carmagblog.co.za/wp-content/uploads/2013/05/Trafficchaos-Mumbai-style-video.jpg


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Gérard Detourbet
Renault’s head of
entry-level vehicles

Common Module Family (CMF-A) architecture


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Best practice #10: Practice tinkering in
your private life!


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Thank you
Navi Radjou
navi@naviradjou.com
@NaviRadjou

jugaadinnovation.com

Twitter @JugaadAtWork
facebook.com/jugaadinnovation
« The most comprehensive book »
on frugal innovation
- The Economist

Graphics sources & credits
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Design for America
http://www.wallpaperhere.com
http://www.artknowledgenews.com
http://ekawilastyo.wordpress.com/category/musik/
http://www.sixsig.info/
http://www.qualitycouncil.com/imp_6.asp
http://mumbletomyneighbor.blogspot.com/2011_06_01_archive.html
http://www.inps4.co.uk/vision/
http://www.innovationmanagement.se
http://gizmodo.com
http://www.mitticool.in/
www.businessweek.com
http://archives.medsmagazine.com/products
http://business.in.com/article/boardroom/pg-and-unilever-battles-reach-fever-pitch/12092/0
http://expatbrazil.wordpress.com/page/9/
FastCompany
http://thestanfordchallenge.stanford.edu/highlights-by-school/business/
http://en.l4c.me/fotos/macuco00/renault-logan
Rolling Stone
http://www.good.is/post/the-participation-problem-solver/
http://www.mitticool.in/
http://gizmodo.com
Wikimedia.com
http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano
Tata Motors
http://www.citizen-news.org/2008/11/diabetes-doctor-is-at-your-doorstep-in.html
http://0-100.hotnews.ro
http://www.connectedaustralia.com
http://management.fortune.cnn.com/2011/07/15/zhang-ruimin-managements-next-icon/
http://designprinciplesandpractices.com
http://www.philips.com.ph
http://www.keywordpicture.com + http://prospect.rsc.org/blogs/cw/wp-content/uploads/2009/06/margaret-chan.jpg

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P&G web site (pg.com)
SwipeSense
Strategy & Business
Siemens
GE Healthcare
Cambridge University Press
Fast Company
http://www.digitaltrends.com/
wp-content/uploads/2011/05/
Square-iPhone-Credit-Card-Reader.jpg
http://kristigrassi.com/projects/paynearme/
paynearme-project.jpg

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K^2 Keynote: Unleashing Your MacGyver Instinct - Navi Radjou

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