The document discusses five principles for success: 1) Keep things simple to appeal to consumers; 2) Consumers appreciate simplicity and notice complex things; 3) Build relationships with consumers to create goodwill; 4) Make decisions based on data about what consumers want; 5) Surround yourself with talented people to accomplish goals.

1. “The how of the how”

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1- Simplicity is
the glue

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2- Consumers
notice

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3- Make
friends

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4- Let the
data decide

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5- Work with
the best

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18. Thank you.
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1- Simplicity is the glue
2- Consumers notice
3- Make friends
4- Let the data decide
5- Work with the best