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Kenny Smith
Kenny Smith

Slideshow for a presentation to a TCF100 class, summer 2010.

EducationBusinessTechnology
1 of 52
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TCF100

Editor's Notes

  1. Social media tools don’t build conversation. They support it.
  2. Social media offers a great opportunity for businesses to reconnect with people. If people realize realize that business today is not necessarily representative of real world desires
  3. Markets are conversations. The time of passive masses has passed. This is now an attention economy. A link economy.
  4. This doesn’t always work well with traditional corporate norms. Audiences want to be talked to, not talked at.
  5. Customers are now in charge. People find each other. Join forces. They can support you, correct you, criticize you, hurt you, help you.
  6. Your worst customer is your best friend. Your best customer is your partner. Your customers are your ad agency. “I should thank United…. If my guitar had to be smashed due to extreme negligence I’m glad it was you that did it.” Dave Carroll.