This proposals tends to highlight some of the Advantages of Using Facebook as a business tool in Kenya

1. 1
Contents:
1) Market overview
2) Kenya’s GDP and Communication contribution
3) Internet environment in Kenya
4) Mobile subscribers in Kenya
5) Fixed broadband internet in Kenya
6) Facebook in Africa
7) Facebook in Kenya
8) Opportunities for Facebook in Kenya
9) Facebook Adoption in Kenya by SME’s / Freelancers
10) Recommendations and Opportunities in Kenya
Market Overview
• Kenya’s population 43M (Jul 2012) ,with an estimated 38M households ,
• On average Pop growth is 2% YoY
GDP Key Contributors %
• Agriculture(Tea and Coffee) 25%
• Transport and Communication 27%
• Manufacturing 11%
• Real estate 10.8 %
• Education 6.7%
FACEBOOK IN AFRICA PROPOSAL

2. 2
• Services 7%
• Construction 4%
• Public Admin 3.7%
• Electricity and water 2.6 %
The Internet environment In Kenya
• 17M+ Internet users in Kenya
• Representing a growth of 11.6 % which surpassed the use of voice services
• The number of Internet subscribers increased by 75.1% (2012) compared to same
period in the previous year
• "Mobile data/internet continued to dominate the Internet market contributing 99% of
the total internet/data subscriptions in the country," (CCK- communications commission
of Kenya). Internet penetration went up by 4.3% to reach 41.1% up from 36.8% during
the previous period.
Kenya’s GDP the Last 11 years, slow BUT a steady growth

3. 3
• The total number of mobile subscribers in Kenya rose to 30.7 million, representing a
marginal growth of 1.0 percent from the previous quarter.
Mobile subscribers in Kenya

4. 4
Fixed Broadband Internet Subscribers
Facebook in Africa (Market Overview)
1,073,380,925 population estimate for Africa in 2012.
167,385,751 Internet users in Africa on Dec 31, 2012, a 15.6% penetration rate.
51,612,460 Facebook subscribers on Dec 31/12, a 4.8% penetration rate.
Source: Internetworldstats.com

5. 5
Facebook Presence in Kenya - , the numbers …
KENYA
KE - 43,013,341 population (2012) - Country Area: 581,787 sq km
Capital City: Nairobi - population 3,476,632 (2012)
12,043,735 Internet users on June 30, 2012, 28.0% of the population, per IWS.
2,045,900 Facebook users on Dec 31/12, 4.8% penetration rate.
Source: Internetworldstats.com
Opportunities for Facebook in Kenya, More Sales for Freelancers?
Users creating pages to enhance freelance sales as a solution (Peer to Peer Conversation) majorly due
to lack of knowledge about the sponsored Ad.
Facebook can make Ads more Affordable

6. 6
More and More Small businesses can buy sponsored Ads in Kenya
This means there is a potential market in Kenya, which has not been tapped by Facebook; I see
revenue growth of up to 80% increase when properly tuned.
More Businesses Targeting
Kenyans are able to buy
sponsored Ads and yet they
don’t know how to feature a
sponsored Ad.

7. 7
Recommendations – Why Facebook should come to Kenya?
 Mpesa with a subscription base of 14.6M (1st
of March 2012), a mobile payments solutions
provided by Safaricom Kenya users are purchase items online, Facebook can leverage on this
opportunity. The Safaricom subscribers are currently at 19.3M (safaricom.com)
 MPESA is also supported by over 40,000 Agents in Kenya (the economist.com), Facebook can
ride on this to encourage SME’s to sponsor Ads Via MPESA .
 Facebook can partner with Data providers (Telco’s ) to Offer subsidized fee for browsing on
Facebook, (Safaricom, Airtel and Orange Kenya)
 CSR activities in Africa can woo many people to Join Facebook and even double the number of
subscribers to 4,000,000 users by March 2014
 Facebook needs to grow its Agency Network in Kenya and Africa to make more sales
Prepared by:
Kennedy Nyabwala
Category Manager – OLX Inc.
Nairobi – Kenya
+254723 418 511
kenyabwala@yahoo.com