1. BS

2. 1.
1
– Yahoo! JAPAN
–
2.
–
–
3.
– Web
–
1 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

3. Yahoo! JAPAN
2 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

4. Yahoo! JAPAN
a oo
z
PC
3 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

5. Yahoo! JAPAN
a oo J PV
z4 PV 122
2011 4 2010
PC 3
113 Total
PC
PC iPad
iPad
4 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

6. PV
z 750 689
900% iPad 3 4
784 750
800%
700%
iPad 4
600% 689
500% PC
400%
300% iPad
200%
100% PC
0%
5 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

7. PV
PC
zPC PV
2011 4 18.3
100%
90% 18.3
80%
70% iPad
60%
PC
50%
0%
40%
6 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

8. 7 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

9. PC
C
• 6 4
• 30
• 40
•
10 1. 10%
50
8% 2. / 9%
20
11% 3. 8%
37% 22%
4.
40
/ 7%
63% 25%
30 5. 6%
29%
8 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

10. •
• 20 30 75
• /
1.
1 / 11%
10
40 8% 2. 7%
12%
3. 6%
4.
45 20
% 55 30 / 4%
% 5.
33% 42%
2%
9 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

11. • 6 4 PC
• 20 30 77
/
10
1.
1 / 17
40 6% 2.
12%
/
43 7
20
% 3. 6
57 30 4.
44%
% 4
33% 5.
3
10 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

12. z PC
( ) 0 3 6 9 12 15 18 21 24 0 3 6 9 12 15 18 21 24 0 3 6 9 12 15 18 21 24
11 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

13. z1 66.4
2 35.4
1 2
27.1
31.2 57.2 66.4 35.4 51.7
2011 3 31
12 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

14. z
100%
90%
80%
/
70%
60%
50%
40%
30% CD DVD
20%
10%
0%
PC
Yahoo! JAPAN 10,000 2011 4
2011 4 1 4 30
13 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

15. PC
CD DVD CD DVD
CD DVD
/
/
z PC
z
z
z
Yahoo! JAPAN 10,000 2011 4
2011 4 1 4 30
14 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

16. • 6 4
• 40 • 6 4
• 20 30 77
• 2 • 2 3 46
•
• •
• 5 5
• 20 30 75
• 1 66
•
15 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

17. 16 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

18. Yahoo!
a oo
Yahoo!
® ®
17 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

19. 18 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

20. ®
z
z
– 2003 9 ®
– 2006 11 ®
– 2008 9 ®
19 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

21. 1
1
•
• 10 4 PC
20 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

22. 2
2 DM CM
• DM CM
Web
21 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

23. 3
3
•
Web
22 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

24. 3
3
•
Web
23 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

25. ®
• 200
•
– 2006 5 ®
– 2008 10 ®
8 4
24 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

26. 1
1
•
•
®
8
4
25 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

27. 2
2
• 5 000
5,000
• 1 1
CPC
etc
26 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

28. 3
3
• 1 4 Web
•
27 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

29. 28 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

30. 1.
1 Web
2.
2
29 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

31. z 2012
z 2015
MM [ ]
30 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

32. – PC
0120-XXXXXX
0120 XXXXXX
0120-XXXXXX
5
2011
9999
9999
5
9999
31 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

33. 2011
URL
0
2011 1 21 2011 1 28
32 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

34. z
2011 1 21 2011 1 28
33 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

35. PC
zPC
Ver.3
34 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.

36. 35 Copyright © 2011 Yahoo Japan Corporation. All Rights Reserved.