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Kendall Ross + Consumer Connectivity

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David Kendall
David Kendall

Packaging presentation of Portlock's new Pure Catch frozen seafood line.

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Consumer Connectivity: Designing Around Lifestyles Copyright © 2007 Kendall Ross Brand Development & Design
[object Object],The “Process”
The Market Process
The Consumer Process
Success
> Positioning > Opportunities > Context > Equities > Testing > Prototyping > More Testing > Extension & Implementation How do we get there?
Portlock
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Did it work? > [More] Sales > [Better] Distribution > Consumer Relevance > [Faster] Partnership
Thank You. Kendall Ross Brand Development & Design 1905 Third Avenue, Suite 1005 Seattle, WA 98101 206.262.0540 | www.kendallross.com Copyright © 2007 Kendall Ross Brand Development & Design Information, concepts, diagrams, and drawings contained in this presentation are the property of Kendall Ross Brand Development & Design. Copying or otherwise distributing this document without the permission of Kendall Ross is strictly prohibited.

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Kendall Ross + Consumer Connectivity

  • 1. Consumer Connectivity: Designing Around Lifestyles Copyright © 2007 Kendall Ross Brand Development & Design
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  • 6. > Positioning > Opportunities > Context > Equities > Testing > Prototyping > More Testing > Extension & Implementation How do we get there?
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  • 22. Did it work? > [More] Sales > [Better] Distribution > Consumer Relevance > [Faster] Partnership
  • 23. Thank You. Kendall Ross Brand Development & Design 1905 Third Avenue, Suite 1005 Seattle, WA 98101 206.262.0540 | www.kendallross.com Copyright © 2007 Kendall Ross Brand Development & Design Information, concepts, diagrams, and drawings contained in this presentation are the property of Kendall Ross Brand Development & Design. Copying or otherwise distributing this document without the permission of Kendall Ross is strictly prohibited.