This presentation walks through the basics of owning a Twitter account. It was originally a workshop created for employees to become more active and comfortable on social media.
3. Housekeeping
Questions during the presentation?
– KC’s monitoring the GTW chat
– Already on Twitter? Tweet at me @kendalpeiguss
This presentation is being recorded!
– Slides will be available tomorrow
– We’ll send to everyone, whether they made it or not
4. Agenda
Why you should care
Terms and basics
Setting up your account
Tips and action items
5. Why should you care?
There are 100+ million active Twitter users
– Chances are, your prospects and customers included!
People are more likely to recommend brands they
follow on Twitter
Your participation will help @SmartBear grow
– Increase reach, increase traffic, drive leads
Company Confidential-Not for external distribution
6. Why SmartBears Should be on Twitter
Reach
Transparency
Reduce “corporate-ness”
Customer satisfaction
Traffic and leads
7. SmartBears Tweeting
5%
38%
Yes
57% No
Yes, but I don't use it
N = 21
Company Confidential-Not for external distribution
8. Terminology
Handle – your Twitter name, starts with @
Hashtag – categorization of tweets, starts with #
Follow – adding someone to your network so
their updates appear in your news feed
Mention – a tweet directed at you specifically
Retweet (RT) – sharing someone else’s tweet
9. Twitter Basics
Posts must be under 140 characters
To communicate with someone directly
– Publically tweet at them using their @handle
Twitter is fun, I promise!
10. What to Tweet About
SmartBear product updates
Upcoming webinars, trade shows, and events
Blog posts (SmartBear and external)
Pictures
A funny thought
12. Your Twitter Handle
Begins with “@”
@Mentions are directed at an individual
When creating your Twitter handle
– Keep it short (<10 characters is best)
– Keep it professional, memorable
13. Your Twitter Bio
Very important! It’s how people identify you
When creating your Twitter bio
– Include @SmartBear Twitter handle
– Make it professional and personable
– Don’t be an “egg!” Be sure to include a photo
15. Use @ handle to tweet directly at a friend
Links will shorten
automatically
Use hashtag to participate in ongoing
conversation (or to be funny)
This shows your
character count
16. Following People
Search for people here
Click “People”
Follow Larry!
17. Retweeting (RT)
Retweet when you see something cool on Twitter
(especially if it came from @SmartBear)
Your RTs will be seen by your followers.
18. Who to Follow
@SmartBear and @kendalpeiguss (duh.)
Friends and colleagues
Media outlets, favorite blogs
Competitors
Customers, and prospects
To follow someone, search for them in the box at the
top of Twitter.com and click “follow” on their profile.
19. Twitter Tips
Post a minimum of 3x per week
Be brief
Add Twitter handle to your email signature
Practice, practice, practice!
20. Your To Do List
Complete 2-question survey after this webinar
Create a Twitter account
Follow some peeps
Add your @handle to the unofficial company list on
Yammer
Register for Gaggle: http://gaggleamp.com/eqezlxo
GaggleAMP is SmartBear’s mass social sharing tool
Turn auto-share “ON” or leave it off and be notified by email
Get tweeting!
21. Thanks for listening!
Please contact me any time with questions
@kendalpeiguss
Kendal.Peiguss@smartbear.com
Notas do Editor
Welcome and Intro Thank you for showing interest in being more Twitter savvy. Beneficial for company and your professional self
Lots of information coming Digital native, former social media team member at HubSpot Love this stuff, reach out any time
Questions will be addressed for the last 15 minutes of the presentation
Lots of information – we’ll email you these slides tomorrow and you’ll have this as a resource to refer back to later
Testers/developers appreciate evangelism/transparency. Nothing too “corporate”
Before we get too in depth, I want to make sure we’re all speaking the same language. Many of you may already know these terms, but for those of you that are brand new, these are some terms that you’re going to need to know for the duration of this presentation
Emphasize difference between tweet and DM
You can alwaystweet about SmartBear content! “What you had for breakfast” – the beauty of Twitter is its transparency. People want to see a personality and a human being online. Tweet about what interests you!
Cut to Web – Open a Twitter account for Eugene. Try @Eugene first, show what happens if the handle is already taken. @Eugene_SB
Cut to Web – Create a bio and photo for Eugene
Cut to Web – Create a tweet, with a link
Cut to Web – follow @SmartBear and @kendalpeigussShowcase “Search” function and “Reply” function
Cut to Web – Retweet a @SmartBear post Show a direct RT and an edited (copy/paste) RT
How to collect Twitter info?
Survey coming in your browser after you close the webinar. Asking if you have a Twitter handle and if so, what it is.