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Higher Education in Challenging Times:Emerging Trends 2010,[object Object],Ken SteeleSenior Vice-President, Education Marketing,[object Object],PSE Web ConferenceMay 2010  |  St Catharines,[object Object]
My Point-of-View,[object Object],Academica’s Top Ten,[object Object],3 years, daily summary(7,500 stories searchable),[object Object],Scan 3,000 sources daily,[object Object],8,000 email subscribersincluding presidents, VPs, faculty, gov’t policy analysts, guidance counsellors, media editors,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Calculating Value,[object Object],5 hours/day,[object Object],x 8,000 subscribers,[object Object],= 40,000 hrs/day saved!,[object Object],Saving 9.6 million hrs/year,[object Object],Saving Canadian PSE at least $150 million/year!,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Trends,[object Object],Environment,[object Object],Economy,[object Object],Demographics,[object Object],“Millennials”,[object Object],Competition,[object Object],Marketing,[object Object],Disintermediation,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
1,[object Object],Environmental Sustainability,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Renewable Energy,[object Object]
Bottled Water Bans,[object Object],uManitoba Student Union (Spring 2008),[object Object],Bottled water free zones,[object Object],Lakehead Students Protest (Nov 2008),[object Object],uWinnipeg (March 2009),[object Object],Memorial (Sept 2009),[object Object],Brandon U (Jan 2010),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
(Opened Apr 2009) ,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
UBC EcoTrek,[object Object],UBC achieved its Kyoto targets by 2006,[object Object],Largest energy retrofit in Canadian history,[object Object],Saved $3.8 M in energy costs ($2.6 M annually ongoing),[object Object],Self-funding UBC Sustainability Dept (7 staff, 10 students),[object Object],9 sustainability goals, 68 actions,[object Object],More than 300 courses on sustainability,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Green Construction,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
uVic Soc Sci / Math building meets LEED Gold (green roofs, patio gardens, recycled materials)(June 2008),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
uOttawa Social Sciences bldg to be LEED Gold – green roofs, internal vertical “biofilter walls”(Jan 2009),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
	UWO Engineering building to be first LEED certified building on campus.,[object Object],	Green roofs, atrium with living wall. ,[object Object],	(Dec 2008),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Lakehead University Orillia campus to be first LEED Platinum campus in North America (June 2009),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
	BCIT’s “sustainability precinct” aims to reduce energy and materials consumption by 90% ,[object Object],	(Oct 2009),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
2,[object Object],Economic Shipwreck,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],S&P / TSX Comp 2008-2009,[object Object]
Endowment,[object Object],July 2009:,[object Object],StFX endowment fund lost 43%,[object Object],90% was invested in Canadian stock market.,[object Object],Worst performance for a university fund last year.,[object Object],Rethinking strategy.,[object Object],-43%,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],April 2009:,[object Object],Endowments -$152 M ,[object Object],Pooled Investments - $51 M,[object Object],$33M deficit by 2011,[object Object],15% budget cut, salary freezes ,[object Object],Possible layoffs,[object Object],$152 Million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],June 2009:,[object Object],McMaster balanced 2009-10 budget through $20 M in deferred maintenance, hiring delays/freezes, and reserves.,[object Object],Could face deficits of $50 M in 2010-11 and 2011-12.,[object Object],Finance cttee chair is “very concerned about the financial health of the university”,[object Object],$100 million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],June 2009:,[object Object],York reports 18% loss on endowment.,[object Object],Pension plan faces potential deficit over the next 3 years of,[object Object],$250 Million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],Aug 2009:,[object Object],Forecasting a $7.8 M deficit for 2010-11.,[object Object],“Base budget realignment targets” 3.25% for faculties, 5% for other budgets.,[object Object],Cut 6 varsity teams.,[object Object],$8 Million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],Oct 2009:,[object Object],Investments - $112 M (as of April).,[object Object],$59 M budget shortfall for 2009-10.,[object Object],Slowing hiring, holding back on optional  spending. Considering layoffs, tuition hikes.,[object Object],$112 Million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],April 2010:,[object Object],2008-2012 structural deficit of $46.2 M,[object Object],$16.2 M in budget cuts in 2010,[object Object],$280 M required for pension solvency,[object Object],$280 Million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],May 2009:,[object Object],Lakehead U projects $6.3 M deficit this year, $35-$50 M in 5 years.,[object Object],Considering hiring freeze. 4-day shutdown prior to Christmas 2009. CAUT grieves.,[object Object],$6.3 Million,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficits,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],“We‘ve got to rethink the way we do business here at Lakehead. If we don’t change the way we run our business, we’ll be just like GM… The model just doesn’t work under the current funding arrangements for a university to operate.” ,[object Object],Michael Pawlowski, VP Administration & Finance ,[object Object]
Deficits and Losses,[object Object],Announced totals thus far:,[object Object],> $ 3 Billion,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Financial Responses,[object Object],Construction/Renovation stalled,[object Object],Maintenance deferred,[object Object],“Horizontal” budget cuts across-the-board,[object Object],“Vertical” budget cuts to targeted units/programs,[object Object],Merging academic departments,[object Object],Merging campuses, Institutions,[object Object],For-profit purchases of ailing colleges,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Financial Responses,[object Object],Travel restricted,[object Object],Hiring restricted/delayed/frozen,[object Object],Salaries frozen or cut,[object Object],Teaching loads increased,[object Object],Sabbaticals cancelled,[object Object],Mandatory furloughs,[object Object],Protectionist purchasing policies,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficit,[object Object],Nov 2009:,[object Object],NAIT proposes 40% tuition increase over the next 3 years.,[object Object],Budget shortfall is $2.3 M.,[object Object],Average tuition now is $3,800, the lowest in the province. Would bring it in line with SAIT at $5,500.,[object Object],+40% tuition,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficit,[object Object],Nov 2009:,[object Object],uAlberta proposes tuition increases for professional programs of up to 66% next year, to bring it in line with other universities. ,[object Object],Also considering a “non-academic fee” of several hundred dollars per student to help cover the deficit.,[object Object],+66% tuition,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficit,[object Object],April 2010:,[object Object],Law proposes 46.2% tuition increase over 3 years.,[object Object],Business proposes undergrad tuition increase of 54.1% over 2 years.,[object Object],MBA proposes 78.5% tuition increase over 3 years.,[object Object],up to 79% tuition hike,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Deficit,[object Object],April 2010:,[object Object],McGill proposes raising Desautels MBA tuition from $1,672 to $29,500.,[object Object],(Comparable programs are up to $70,000 elsewhere.),[object Object],Province threatens to penalize McGill for every MBA student.,[object Object],+1664% tuition,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
3,[object Object],DemographicEbb Tide,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],“Demographics explains two-thirds of everything”,[object Object]
Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
-120,000 over 10 years,[object Object],Canadian Council on Learning, Report on Learning in Canada 2007, PSE in Canada: Strategies for Success,[object Object]
Multiplier Effects,[object Object],“US Abortion, Vasectomy Rates Rise as Economy Falters” (CBC News, March 25 2009),[object Object],Network of Abortion Funds reports calls to their hotline have quadrupled from a year ago,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Western Interstate Commission for Higher Education, Projections 2005-2015,[object Object],Admission Analytics™Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Rising Diversity,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
HRSDC projections, 2007,[object Object],2008 UCAS™ Applicant Study,[object Object],Copyright ©2008 Academica Group Inc.,[object Object]
Visible Minority (2017),[object Object],StatsCan, Population Projections of Visible Minority Groups, 2001-2017,[object Object],2008 UCAS™ Applicant Study,[object Object],Copyright ©2008 Academica Group Inc.,[object Object]
Parental EducationOntario University Applicants, 2005,[object Object],2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation,[object Object],Emerging Trends in Canadian PSE ,[object Object],Copyright ©2008 Academica Group Inc.,[object Object]
Parental InfluenceOntario University Applicants, 2005,[object Object],2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation,[object Object],Emerging Trends in Canadian PSE ,[object Object],Copyright ©2008 Academica Group Inc.,[object Object]
Plan to Live with ParentsOntario University Applicants, 2005,[object Object],2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation,[object Object],Emerging Trends in Canadian PSE ,[object Object],Copyright ©2008 Academica Group Inc.,[object Object]
First-Choice ProgramOntario University Applicants, 2005,[object Object],New Cdn / First Generation Cdn:,[object Object],more attracted to:,[object Object],Science,[object Object],Commerce,[object Object],Engineering,[object Object],Mathematics,[object Object],lessinterested in:,[object Object],Arts/Hum/SocSci,[object Object],Education,[object Object],Fine/Applied Arts,[object Object],Music,[object Object],2005 UAS – survey of 40,000 Ontario university applicantsSpecialized study of New Canadians for Canada Millennium Scholarship Foundation,[object Object],Emerging Trends in Canadian PSE ,[object Object],Copyright ©2008 Academica Group Inc.,[object Object]
Gender Trends,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
“The Boy Problem”  AUCC and StatsCan 1966-2006,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
“The Girl Problem”	Ontario CAS 2005-08,[object Object]
The Great He-Cession,[object Object],Men account for 82% of all job losses since the start of the recession ,[object Object],(2.7 million jobs),[object Object],New York Times, Feb 6 2009, citing Current Population Survey and Current Employment Statistics, Bureau of Labor Statistics,[object Object],Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Oct 2009Toronto DSB,[object Object],Chris Spence, Director of Education at TDSB, is proposing a “Male Leadership Academy” all-boys public high school in Toronto,[object Object],(Oct 20, 2009),[object Object]
“I am going to be an advocate for young white men, because I can be.”,[object Object],— uAlberta president IndiraSamarasekera,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Nov 2009University of Alberta,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Nov 2009University of Alberta,[object Object]
4,[object Object],The Millennials,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
The Quest for the Balanced Resume,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
“The Me Generation is raising the Mini-Me Generation”-- Peg Tyre, Newsweek March 2002“Bringing Up Adultolescents”,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
CPA conducts the annual “National Survey on College Parent Experiences”,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
BlackHawk Parents,[object Object],Obsessed with safety,[object Object],Emergency notification systems, SMS,[object Object],New extremes of surveillance…,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Webcams on Campus,[object Object],University of Notre Dame,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Webcams on Campus,[object Object],Idaho State University,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Webcams on Campus,[object Object],Rochester Institute of Tech,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
CUNY Brooklyn,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Horizon OneSource “Healthy Vending Machines”,[object Object],Parents can check online accounts,[object Object],Emerging Trends ,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Students’ Top 4 Priorities,[object Object],Interesting Work,[object Object],Work-Life Balance,[object Object],Good People to Work With,[object Object],Job Security,[object Object],— Brainstorm Consulting, From Learning to Work (2009 Survey of 16,000 Canadian university and college students),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Government of Canada,[object Object],Provincial Government,[object Object],Health Canada,[object Object],Google,[object Object],Apple,[object Object],Hospital for Sick Children,[object Object],Municipal Government,[object Object],Microsoft,[object Object],Canadian Cancer Society,[object Object],David Suzuki Foundation,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Brainstorm Consulting, From Learning to Work (2009 Survey of 16,000 Canadian university and college students),[object Object]
University Programs,[object Object],Apps Up 2010 (2009),[object Object],Forestry +43% (-27%),[object Object],Prelim. Yr +43%,[object Object],Education +12% (-2%),[object Object],Nursing +11% (+10%),[object Object],Landscape Arc +8% (+8%),[object Object],Social Work +7% (+11%),[object Object],Down 2010 (2009),[object Object],Business -0% (-10%),[object Object],Architecture -4% (-1%),[object Object],Enviro Studies -6% (+5%),[object Object],Journalism -14% (-4%),[object Object],Overall application volumes in Ontario were up +2.6%,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],OUAC Application Volumes May 2010 compared to May 2009,[object Object],Sept 2009 compared to Sept 2008,[object Object]
Part-Time Undergraduates,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Anne Motte and Saul Schwartz, Are Student Employment and Academic Success Linked? Canada Millennium Scholarship Foundation Research Note #9, April 2009,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Part-time Students,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],SOURCE: U.S. Department of Education, National Center for Education Statistics, 2003–04 National Postsecondary Student Aid Study (NPSAS:04).,[object Object]
Part-time Students,[object Object],Challenges to:,[object Object],Class Scheduling,[object Object],Engagement,[object Object],Retention,[object Object],Academic Success,[object Object],Traditional model of immersive ed,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
3-Year Bachelor Degrees,[object Object],Proposed in early 2009 by some US colleges to save money, better serve students,[object Object],Heavier course loads, summers in session,[object Object],Bologna process has standardized 3-year bachelors degrees in Europe,[object Object],Already offered by U of Houston-Victoria, uWashington, Lipscomb U, Hartwick College, a few others,[object Object],Announced for fall 2010 by Arcadia U, Holy Family U, UNC Greensboro, Georgia Southwestern State U,[object Object],U Illinois studying the idea,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
UNC Greensborough  |  2010  |  :30,[object Object]
3-Year Bachelor Degrees,[object Object],Appeals to military, grad-school-bound, motivated, high-achieving students ,[object Object],“The higher-ed equivalent of a fuel-efficient car” (Lamar Alexander, US Sec of Ed 1991-93),[object Object],“It would be nice if institutions actually provided four-year degrees… before we think about accelerating.” (Alexander McCormick, Director NSSE),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],U.S. Department of Education, NCES, 2000/01 Baccalaureate and Beyond Longitudinal Study (B&B:2000/01).,[object Object]
Royal Roads University,[object Object],“Advance in the Workplace”,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Royal Roads University,[object Object],“Special purpose university” est. 1995,[object Object],Clear focus: mid-career professionals,grad degrees, applied/relevant,[object Object],Compressed PT, Blended ModelBAs - Years 3 and 4 in oneMAs - Single year PT,[object Object],Cohort-based, mentoring, teamwork,[object Object],Work full-time while a student,[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Royal Roads University,[object Object],Exceeding enrolment targets,[object Object],90% completion rate,[object Object],Target Sectors: Healthcare, Military, Education, Public Sector, Technology,[object Object],Have secured > $1 M in sales for new Corporate Education Division,[object Object],Creating distributed student services,[object Object],Model tuned for immigrant accreditation ,[object Object],Opened satellite campuses in Victoria and in James Bay (March 2009),[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
A La Carte Learning,[object Object],Extremely customizable workforce training at Kellogg Community College, Battle Creek MI,[object Object],Courses broken into 1,200 skill “modules”,[object Object],Walk-in basis, Unlimited time to complete, Pay only on completion,[object Object],Eg. Machine tooling: 7 different skills in precision measurement,[object Object],Micrometer module: 0.13 credit hours, takes about 3 hours, and costs $20.94,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
5,[object Object],For-Profit Competition,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
For-Profits in the US,[object Object],Models of Efficiency:,[object Object],No tenure, no long-term contracts,[object Object],Convenient locations, parking,[object Object],Start dates every few weeks,[object Object],Online delivery is scalable,[object Object],Curriculum for new courses in a few days,[object Object],Virtually unlimited capital for expansion from Wall Street,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
25,100 students in 1995,[object Object],455,600 now – larger than the entire enrolment of the “Big Ten” US universities,[object Object],200 campuses in 39 states, Canada, Mexico, Netherlands, and Puerto Rico,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Apollo Group (uPhoenix, Meritus U),[object Object],Q1 revenue in 2009 increased 24% year-over-year to $971 million,[object Object],$278 million in online advertising (Washington Post, June 2008),[object Object],$225 million a QUARTER on marketing -- $1 Billion a year (23.5% of net revenue),[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
University of Phoenix (2009),[object Object]
PSEWeb 2010 - Emerging Trends keynote
Kaplan University,[object Object],Kaplan Higher Education is the fastest-growing arm of Kaplan Inc.,[object Object],Subsidiary of the Washington Post,[object Object],Operates colleges online and at campuses throughout the US and overseas,[object Object],Generated >$367-million in revenue in the first quarter of 2009,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Kaplan University (2008),[object Object]
2010 Tuitions,[object Object],US for-profits: 		avg$14,174,[object Object],US 2-yr colleges: 	avg$2,544,[object Object],US 4-yr public Us: 	avg$7,020,[object Object],For-profit students borrow more, have the highest loan default rates,[object Object],60% completion (vs 26% at 2-yr publics),[object Object],SOURCES: The College Board, 2010, US Dept of Education,as reported in the Chronicle of Higher Education,[object Object]
For-Profit Growth,[object Object],SOURCE: StifelNicolaus Equity Research; Chronicle of Higher Education reporting.,[object Object]
For-Profits in the US,[object Object],Profitable Businesses:,[object Object],Positive cash-flow generators,[object Object],Accreditation valued at $10 million,[object Object],20-25% of total revenues on marketing,[object Object],Just 10-20% on faculty,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
US Federal Financial Aid,[object Object],$20 Billion in annual grants and loans ,[object Object],25% goes to for-profit colleges ($5 B),[object Object],10% of US students, 44% of defaults,[object Object],University of Phoenix gets 86% of its revenue from grants and loans,[object Object],$750 Billion in outstanding student loans (equal to all US credit cards),[object Object],Another subprime lending crisis?,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
The traditional African proverb…,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
6,[object Object],Marketing Mindset,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Impact of Marketing Channels,[object Object],UCAS™ Applicant StudyCopyright ©2008 Academica Group Inc.,[object Object]
Benchmarking Effectiveness ,[object Object],UCAS™ Applicant StudyCopyright ©2008 Academica Group Inc.,[object Object]
Market Share Analysis,[object Object]
UCAS™ Applicant StudyCopyright ©2008 Academica Group Inc.,[object Object],Push/Pull ,[object Object]
Brand Mapping,[object Object],Excellence,[object Object],Radar charts,[object Object],Teaching,[object Object],Social,[object Object],Affordable,[object Object],Research,[object Object],Tradition,[object Object],Innovation,[object Object],Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.,[object Object]
Brand Mapping Grid,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Recruitment marketing needs to be more data-driven.,[object Object],Extensive data is available on your applicants, your market share, your potential markets.,[object Object],Use that data to develop focused strategies.,[object Object]
March 2004St George TTC Station,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
PSEWeb 2010 - Emerging Trends keynote
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
PSE Guarantees,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Access Guarantees,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Residence Guarantee,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Scholarship Guarantee,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
uCalgary offered a 4-year graduation guarantee,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Music Videos,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Yale University  |  January 2010  |  Clip 1 = 1:40,[object Object]
U of Delaware|  April 2010  |  Clip 2 = 1:32,[object Object]
7,[object Object],Disintermediation,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
After a Thousand Years, the Lecture Finally Evolves,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Studies on Podcast Lectures,[object Object],Students prefer to listen to lectures at double speed (Taiwan, Netherlands, North America),[object Object],Students who listen to podcasts outperform those who attended class by 15% on exams,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
2001MIT,[object Object],Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
1,900 MIT courses196 institutions in OCW Consortium(including Athabasca U, Capilano U),[object Object],Ken Steele  |  Emerging Trends in Canadian PSE,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
“Educational Disintermediation”,[object Object],	“Universities will move to a superstar market for teachers in which the very best teachers use on-line instruction and TAs to teach thousands of students at many different universities.”,[object Object],— Alex Tabarrok, MarginalRevolution.com,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
The Jack Welch MBA,[object Object],Jack Welch, CEO of GE in the 80s and 90s,[object Object],$2 M (12%) stake in Chancellor University System LLC,[object Object],Bought formerly bankrupt Myers University (Cleveland) ,[object Object],The “Jack Welch Institute” offers a cost-cutting online MBA - Just $20,000 tuition,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Big Implications of Web 2.0,[object Object],“People get what they need directly from each other, not from traditional institutions”,[object Object],-- Charlene Li & Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Peer 2 Peer U,[object Object],Sept 2009p2pu.org,[object Object],7 courses pilot test,[object Object],227 students signed up from 35 countries,[object Object],About half US,[object Object],p2pu.org,[object Object]
Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Tens of thousands of courses ,[object Object],10 campuses US and Canada,[object Object],Project 450,000 courses at 160 universities and colleges by end of 2009,[object Object],Emerging Trends in Canadian PSE,[object Object],Ken Steele | Copyright ©2008 Academica Group Inc.,[object Object]
Open Teaching,[object Object],David Wiley, a founder of the Open Teaching movement,[object Object],Online course at Utah State University in Fall 2007,[object Object],Center for Open and Sustainable Learning,[object Object],Gave unofficial students homemade certificates for his course,[object Object],The Chronicle of Higher Ed asks: “Who needs college credit when you have a makeshift diploma from a superstar professor?”,[object Object],Emerging Trends in Canadian PSECopyright ©2008 Academica Group Inc.,[object Object]
Sept 2009UoPeople.org,[object Object],UoPeople.org,[object Object]
University of the People,[object Object],Launched Sept 2009,[object Object],178 students from 49 nations,[object Object],Indonesia, Colombia, Vietnam, and US,[object Object],105 in business, 73 in CompSci,[object Object],$15 to enrol, $100 for exam,[object Object],OCW, Social networking, Volunteer profs,[object Object],Accreditation ASAP,[object Object],Aims for 10,000 students by 2014,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Change on the Horizon,[object Object],Bill Gates:,[object Object],	"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.”,[object Object],Ken Steele  |  Emerging Trends 2009,[object Object],Copyright ©2009 Academica Group Inc.,[object Object]
Ken Steele,[object Object],Senior Vice-President,[object Object],ken@academica.ca,[object Object],Subscribe FREE to Academica’sTop Ten ,[object Object],www.academica.ca,[object Object]

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