What social media is, why it matters to techpreneurs, and what you should do, NOW, to get started. Includes Ken’s Experts’ Tricks!

1. Three Things You Should Do TODAY
to Boost Your Social Media Juice
What social media is, why it matters to techpreneurs, and what you
should do, NOW, to get started. Includes Ken’s Experts’ Tricks!
Ken Herron | SocialGrow Chief Marketing Officer and Co-Founder
February Microsoft Solutions Advocates Call
February 26, 2010

2. What are we going to cover today?
What is social media? And why do I care?
Social media is web 3.0 listening, creating, and communicating
But I don’t have a marketing team/budget!
You don’t need people or money, you just need to know what to do
Here are three things you can do in an hour
Your “homework”, is to do one of these things, TODAY
http://www.flickr.com/photos/socialgrow
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3. #1: Set up Google Alerts
Business Impact
Critical
What are they? Significant
Moderate
E-mail updates of the latest search results on a topic Difficulty Level
Easy
Moderate
How does doing this benefit me? Hard
Initial Setup Time
<5 Minutes
Instantly know what’s being said about you on the web 15 Minutes
30 Minutes
Daily Maintenance
What, exactly, do I need to do? <5 Minutes
15 Minutes
Fill out the form [below] on http://google.com/alerts 30 Minutes
Experts’ Tricks!
Create alerts for
your company,
products, brands,
principals, and
COMPETITORS.
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4. #2: Create a Google Profile Business Impact
Critical
Significant
What is it? Moderate
Difficulty Level
A completely customizable personal online profile Easy
Moderate
Hard
How does doing this benefit me? Initial Setup Time
<5 Minutes
15 Minutes
Having a profile gets you on the first page [at the 30 Minutes
bottom] of Google search results for your name Daily Maintenance
<5 Minutes
15 Minutes
What, exactly, do I need to do? 30 Minutes
Follow the instructions on http://google.com/profiles, Experts’ Tricks!
and for examples, see my talk [below] on Slideshare Use the photo
gallery to
http://www.slideshare.net/kenherron
showcase your
product (i.e.,
screenshots,
white papers, and
testimonials).
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5. #3: Post Content to Slideshare
Business Impact
Critical
What is it? Significant
Moderate
Difficulty Level
Slideshare is a website for sharing presentations Easy
Moderate
Hard
How does doing this benefit me? Initial Setup Time
<5 Minutes
Help your existing “marketing assets” to go viral 15 Minutes
30 Minutes
Every hour, Slideshare features [on their homepage] Daily Maintenance
the most talked about presentations on Facebook <5 Minutes
and Twitter -- giving you huge visibility and exposure! 15 Minutes
30 Minutes
What, exactly, do I need to do? Experts’ Tricks!
Create a profile on http://slideshare.net, and begin Pay attention to
posting your company, brand, and product content your presentation
title (SEO) & title
page (design).
Great covers sell
books!
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6. What did we cover today?
As techpreneurs, social media matters to us because:
It has empowered our target customers, existing customers, and employees to directly
engage us and each other; requiring greater transparency in our marketing,
communications, customer service, and product development strategies
Three things you can do TODAY to boost your social media juice are:
1) Set up Google Alerts, 2) Create a Google Profile, and 3) Begin posting your marketing
content and collateral on Slideshare
What else should you do?
Use SocialGrow to more quickly and easily grow your relevant online connections!
http://www.youtube.com/socialgrow
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