Online Performance is Business Performance - Trac Research/AlertSite

Online Performance Is Business Performance Bojan Simic – Principal Analyst, TRAC Research Ken Godskind, Chief Strategy Officer, AlertSite Steve Lubahn, General Mgr. Supreme School Supply demand performance

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketplace Perspective and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Stevesouders.com. Posted 5/7/10. “ What impact does Web performance have on my business?”

TRAC Research & Bojan Simic ,[object Object],[object Object],[object Object],[object Object]

Bojan Simic, Principal Analyst TRAC Research Online Performance is Business Performance

About TRAC Research TRAC Research is a B2B research company specializing in IT performance management 1 Community The audience for this survey included TRAC’s community and readerships of TRAC’s publication partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Key Trends in the Web Performance Monitoring Market

[object Object],[object Object],[object Object],[object Object],3 Top 4 Challenges

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Different Approaches for Monitoring Online Experience

5 ,[object Object],[object Object],[object Object],By the numbers…

9 Average Website Availability and Occurrence of Performance Slowdowns

10 ,[object Object],[object Object],[object Object],Preventing Revenue Loss Goes Beyond Ensuring High Availability

11 ,[object Object],[object Object],[object Object],[object Object],Other Operational and Business Benefits

12 ,[object Object],[object Object],[object Object],[object Object],[object Object],Recommendations

Supreme School Supply Steve Lubahn, General Manager

Supreme School Supply www.supremeschoolsupply.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supreme School Supply ,[object Object],[object Object],[object Object],[object Object],[object Object]

2009 – Performance Issues ,[object Object],[object Object]

Page Download Time Performance Improvement ,[object Object],BEFORE OPTIMIZATION (APRIL,2010) AFTER OPTIMIZATION (JULY, 2010) Home page avg download – 4.50 sec Home page avg download – 2.55 sec Standard deviation – 2.25 sec Standard deviation – 1.79 sec Website availability – 98.89% Website availability – 99.86%

Page Download Time Improvement Results ,[object Object],BEFORE OPTIMIZATION (APRIL,2010) AFTER OPTIMIZATION (JULY, 2010) 3,185 visitors 4,346 visitors 5.17 avg page views 7.58 avg page views 3:25 min avg time on website 4:52 min ag time on site 37.09% bounce rate 32.88% bounce rate Avg order size of $54 Avg order size of $94 Order conversion rate 109% increase!

Google Adwords Impact ,[object Object],BEFORE OPTIMIZATION (APRIL, 2010) AFTER OPTIMIZATION (JULY, 2010) 885 visitors 1,504 visitors 5.48 average page views 8.45 average page views 3:40 min avg time on website 5:04 min avg time on site 35.7% bounce rate 30.6% bounce rate 86.2% New Visits 82.6% New Visits

Benchmarking Education Competitors

Benefits of DéjàClick Recorder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ How are my critical online applications performing?” “ Is my shopping cart working?”

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

demand performance 877.302.5378

Wrap Up and Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AlertSite – Improving The Web Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.dejaclick.com

Questions and Answers ,[object Object],[object Object],[object Object]

demand performance 877.302.5378 For more information, visit www.AlertSite.com .

Online Performance is Business Performance - Trac Research/AlertSite

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Online Performance is Business Performance - Trac Research/AlertSite