A presentation showing the UFC from humble beginnings to becoming the most successful and well-known MMA Organization on the Planet.

1. SPORTS INDUSTRY
PRESENTATION DECK

2. About
Founded in 1993, the UFC was by a businessman named Art
Davie. The company was then purchased in its primative
stages by Dana White (middle) and the Fertitta brothers,
Frank (left) and Lorenzo (right).
Purchased in 2001 for $2 million, as of 2022 the UFC is now
worth $9-10 billion, and ran by Dana White.

3. Services
Offered
Mission
Statement
Target Market
Future Plan:
Globalization
Live fights, Cable events, PPV,
and On-Demand features with
subscrition services
The organization's mission is to
“help promote the sport of
MMA evolve into a major world
sport.”
Although young male adults
that were fans of The Ultimate
FIghter that are now age 18-34,
The UFC Continues to broaden
its target demographic with
newer generations
Since 2010, UFC events have
been held in 19 different
countries, and the goal is to
hold 20 events per year outside
of the U.S.
BUSINESS
PLAN
"Our goal is to open the sport
everywhere"
- UFC President, Dana White

4. VISION
The UFC aims to set itself as the
embassador for Mixed Martial Arts,
and have it be the largest combat
sport in the world
Henry Cejudo
Olympic Gold Medalist & Former Flyweight & Bantamweight UFC Champion

5. BARRIERS
Too barbaric
Unprofessional
Illegitimate
The UFC was unable to have their
fights aired on network television.
Viewed as:
Gilbert Burns (Left) vs. Khamzat Chimeav (Right)

6. Legitimizing the UFC
Judging Criteria
Weight Classes
USADA (United States Anti Doping Agency)
Fight Rules & Fouls
The UFC introduced its marketing into a Cable
Television series, The Ultimate Fighter to gather more
audiences
The premeir of an MMA sports agency, the UFC
became a large part of the sports industry, rivalling
other organizations like the NFA, NBA, NHL, MLB, etc.
Rules & Regulations
Entering the Sports Industry
Cable Television

7. Social Media
Fighter Marketing Strategy
01
Sports Interviews
02
03 Press Conferences
04 Fighters Become
Influencers
The UFC is constandly marketing
events with fighter interviews
conducted by ESPN, Sports
Network, and individual sports
journalists.
Press conferences provide an
opportunity for fighters to give
their idea and thoughts on their
upcoming fight events, which can
create more hype as fans get
excited.
The UFC is consistently updating
their scoail media with organic
posts that hype up their fighters,
and paid posts from sponsership
deals, resulting in more
impressions and follows.
Fighters have the opportunity
and become brand ambassadors
of the sport through social media
and gain millions of followers in
anticipation for their next fight.
Ashley Yoder
Intereviewed after her victory
'Suga' Sean O'Malley posting on Instagram
Khabib Nurmogomedov (Left) and
Max Hollaway (Right) in a heated
exchange during UFC Press
Conference

8. STANDOUT PROJECTS
PPV TUF
Fight Night Fight Island

9. COMPETITIVE
ADVANTAGES
OF THE
Brand Recognition
The Best Fighters
Strong Leadership
The UFC has legitimized & strengthened their
brand image, and have become synonymous
with MMA.
The UFC was able to acquire the best fighters
in the world from former organizations
acquired, such as PRIDE and WEC.
Dana White's Fight Island events during
COVID proved that the UFC has strong
leadership to be able to adapt to
extenuating circumstances and shows a
high level of adversity

10. History of UFC | UFC. 29 Oct. 2018, https://www.ufc.com/history-ufc.
Unified Rules of Mixed Martial Arts | UFC. 31 Oct. 2018, https://www.ufc.com/unified-rules-mixed-martial-arts.
“Inside the UFC’s Plans to Expand Its Global Stronghold.” ESPN.Com,
https://www.espn.com/espn/feature/story/_/id/31027599/ufc-265-ufc-plans-expand-global-stronghold. Accessed 22
July 2022.
Watch UFC Live | UFC.Com. https://www.ufc.com/watch?utm_Comp=UFCBrandCore-UK-EX&utm_Owner=WP-
AGEN&utm_Objective=CPL&utm_Target=ALL&utm_Channel=paidsearch-
Google&gclid=Cj0KCQjwlemWBhDUARIsAFp1rLVAkueFJkSiaAKl_OrSDa2UCrV__4uEzJQ4gM-
kxseBk_6kxplVeYcaAlReEALw_wcB. Accessed 22 July 2022.
THE END