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- 1. March 27, 2006. Call in at 12:55 pm Eastern Time Ron Rogowski Senior Analyst Forrester Research Teleconference How Japanese Brands Succeed Online
- 6. The Relative Importance Of Communicating Image And Delivering Value By Touchpoint June 2005, Best Practices “How Brands Succeed Online”
- 8. Scoring for brand image reviews June 2005, Best Practices “How Brands Succeed Online”
- 9. Results Of Brand Image Reviews Of 12 Major Japanese Sites In Three Industries December 2005, Best Practices “How Japanese Brands Succeed Online”
- 10. Results Of Brand Image Reviews Of 12 Major Japanese Sites In Three Industries (Cont.) December 2005, Best Practices “How Japanese Brands Succeed Online”
- 11. Results Of Brand Image Reviews Of 12 Major Japanese Sites In Three Industries (Cont.) December 2005, Best Practices “How Japanese Brands Succeed Online”
- 14. + “Enrich lives”
- 15. + “Pursue safety”
- 16. + Video shows high resolution close ups of interior and exterior views (attractive cars)
- 18. + Site moves fast and is highly responsive
- 19. + Imagery is stylish and page loads “zoom-zoom”
- 21. + Toyota’s Welcab showcases “innovation” and commitment to “improving society”
- 22. + An entire section devoted to eco-cars shows innovation and environmentalism
- 25. Results Of Brand Action Reviews Of 12 Major Japanese Sites In Three Industries December 2005, Best Practices “How Japanese Brands Succeed Online”
- 26. Results Of Brand Action Reviews Of 12 Major Japanese Sites In Three Industries (Cont.) December 2005, Best Practices “How Japanese Brands Succeed Online”
- 27. Results Of Brand Action Reviews Of 12 Major Japanese Sites In Three Industries (Cont.) December 2005, Best Practices “How Japanese Brands Succeed Online”
- 29. + Users can clearly see which loans are for first timers
- 30. + Users can attend seminars that explain the lending process
- 31. + Rates are prominently displayed
- 32. + There is even information about how to compare loans
- 33. + Calculate rates by home cost or by how much you can afford to pay each month
- 34. + When users select a term, rates auto fill
- 35. Results From Brand Reviews Of 12 Major Japanese Sites In Three Industries December 2005, Best Practices “How Japanese Brands Succeed Online”
- 36. Results From Brand Reviews Of 16 US Sites June 2005, Best Practices “How Brands Succeed Online”
- 41. Thank you Ron Rogowski +1 916/772-5931 [email_address] www.forrester.com
Notas do Editor
- Use a “+” as the bullet for a positive/pass, use “-“ as the symbol for a negative/fail.
- Use a “+” as the bullet for a positive/pass, use “-“ as the symbol for a negative/fail.
- This looks pretty promising. Fonts are decent size. Color is used is a subtle fashion. It’s easy to differentiate for new home buyers and for people who already own homes. There are also some additional links to things like a simulator and seminars about borrowing money.
- Use a “+” as the bullet for a positive/pass, use “-“ as the symbol for a negative/fail.
- Use a “+” as the bullet for a positive/pass, use “-“ as the symbol for a negative/fail.
- Great information about rates, loan durations and payment options. This is very helpful.
- You can calculate by how much you want to pay vs. the price of the home you are looking to buy
- Rates auto fill with what is currently on offer.