Enpocket Engaging The Online Shopper at J.D. Power and Associates Automotive Internet Roundtable

Mobile Marketing Elgin Kim Enpocket V.P Business Development and Sales

Connecting Tissue – Connecting People

Global and U.S. Communication Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"If you had to choose between the following types of media, which one would you give up last?' Base: All ages Source: Enpocket Mobile Media Monitor/Harris Interactive

Monthly Unique Users June 2007, Monthly Active Users (‘000) Source: Telephia Internet Report, Custom Analysis Cingular Verizon T-Mobile Rest * Most but not all of US Mobile Instant Messaging is Web Based. Some is on non-Web based IM clients. 100% of Sprint Instant Messaging is Web Based. ** Includes all unique subscribers that used one or more of these applications 18,741 21,853 22,784 41,505 Sprint Nextel 31,383 Generally Used Telephia Metric

Who’s Using This? Gender Age Race Income All Operators Subscribers Source: Mobile Internet Report, June 2007 Mar 2007 June 2007 Mar 2007 June 2007 Mar 2007 June 2007 Mar 2007

Not Just for the 18 – 35 Year Olds ,[object Object],[object Object],[object Object],[object Object],[object Object],From InsightExpress (Sept. 2007)

Targeting Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grabbing the Attention ,[object Object],[object Object],[object Object],[object Object],BACK DONE Links 0. My Account 1. Messaging 2. Downloads 3. News 4. Weather 5. Sports IT’S NOT MAGIC… Check out a video of the G3 BACK GO

Invite the Consumer ,[object Object],[object Object],[object Object],[object Object]

Allow the Consumer to Get Closer Sign Up for TXT Alerts Please Enter Mobile Number Send From: Land Rover LR2 Message The All New LR2 is available now! Your nearest Land Rover retailer is: Land Rover Newport BeachI 1540 Jamboree Road Newport Beach, CA 92660 (949) 640-6445 – CLICK TO CALL

Let the Consumer Decide BACK GO BACK NEXT Build your own 2007 Edge 2. Select an Exterior Color Blazing Red BACK NEXT Build your own 2007 Edge 1. Select Your Model SE: $27,220 SEL: $28,860 Links 0. My Account 1. Messaging 2. Downloads 3. News 4. Weather 5. Sports VEHICLE BUILDER VEHICLE BUILDER Build your vehicle THE NEW FORD EDGE IS HERE!

Bring the Customer in with Dealer Locator and mobile mapping ,[object Object],[object Object],[object Object],[object Object],[object Object],Directions Approaching from London

Continue the relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INBOX 10:03 Bos Acura: It has been 3 months since your last oil change. Get 20% off if you book an oil change before 12/29/06. Call to book 617-262-5000. Reply END to end msgs. BACK REPLY

The 3 R’s ,[object Object],[object Object],[object Object]

Enpocket Engaging The Online Shopper at J.D. Power and Associates Automotive Internet Roundtable

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Enpocket Engaging The Online Shopper at J.D. Power and Associates Automotive Internet Roundtable