Globalpark US December 2009 webinar hosted by Dan Coates

1. OPTIMIZE:AUTOMATE & INTEGRATE YOUR PANEL 5 of 5 // PANEL COMMUNITY “HOW TO” SERIES

2. PANEL COMMUNITY “HOW TO” SERIESA 5-PART EDUCATIONAL PROGRAM THE PAYOFFS OF PANEL COMMUNITIES: WHAT YOU NEED TO KNOW GET STARTED: 5 STEPS TO BUILDING A CUSTOM PANEL ENGAGE: KEEP YOUR PANEL COMMUNITY ACTIVE INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE OPTIMIZE: AUTOMATE AND INTEGRATE YOUR PANEL FOR GREATEST EFFICIENCIES AND IMPACT 2

3. I. THE PAYOFFS OF PANEL COMMUNITIES Private online communities engage{customers, employees, partners} and capture actionable insights that drive business improvement REACH REVENUE LOYALTY INNOVATION

4. 4 II. GET STARTED: THE 5 STEPS TO BUILDING A CUSTOM PANEL COMMUNITY Panel Site Development Recruitment Plans Registration & Profiling Incentive Plans Panel Lockouts & Hygiene

5. 5 III. ENGAGE: : KEEP YOUR PANEL COMMUNITY ACTIVE “The magic number” Segmentation & profiling Motivating response Multi-method approaches Web 2.0 survey design Card sorting / shelf test Whiteboards Page fip

6. 6 IV. INNOVATE:PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE Use social media to extend dialogues Fusequantandqual on oneplatform Incorporate Web 2.0 Surveys Go beyond email forinvitations Consider an advocacynetwork

7. 7 V. OPTIMIZE: AUTOMATE & INTEGRATE Automation Workflow / collaboration Panel hygiene Integration Summary

8. 8 LET THE ROBOTS DO THE WORK! Focus on the RESEARCH not the daily tasks and processes Create community / panel loyalty and engagement via automated communications Happy birthday Holiday wishes Panelist anniversary

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13. 13 AGENDA Automation Workflow / collaboration Panel hygiene Integration Summary

14. 14 ENCOURAGE TEAMWORK! Enable multiple contributions to a project (while still maintaining clear ownership of tasks and responsibilities) Utilize collaborative tools to collect and manage the contributions of others

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23. 23 AGENDA Automation Workflow / collaboration Panel hygiene Integration Summary

24. 24 HYGIENE MATTERS! Panels / communities change over time Panelist attrition Changes in status Eligibility for specific projects Lockouts for pre/post or othermulti-wave projects Automated hygiene keeps bothresponse and retention rates high

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33. 33 AGENDA Automation Workflow / collaboration Panel hygiene Integration Summary

34. 34 WHERE DOES PANEL RESEARCH FIT IN THE ORGANIZATIONAL STRUCTURE? Should be able to use informationfrom CRM databases, call centers or Point of sale systems… Should be able to push information to direct actions to marketing, customer service, quality assurance… Should stay synchronized as either/or is updated

35. 35 AUTOMATICALLY FEED RESULTS TO OPERATIONAL Marketing database CRM systems Customer Service Quality Control HR Management Etc.

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37. 37 SUMMARY Look foropportunitiesastoautomate & streamline Create a symphonyofcollaboration Don‘tletyourpanelget out ofcontrol – panelhygienematters! Interconnect yourresearchpanels & communitieswithotherbusinessprocesses in order todrive maximal businessvalue

38. PANEL COMMUNITY “HOW TO” SERIESTHIS CONCLUDES THE 5-PART EDUCATIONAL PROGRAM THE PAYOFFS OF PANEL COMMUNITIES: WHAT YOU NEED TO KNOW GET STARTED: 5 STEPS TO BUILDING A CUSTOM PANEL ENGAGE: KEEP YOUR PANEL COMMUNITY ACTIVE INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE OPTIMIZE: AUTOMATE AND INTEGRATE YOUR PANEL FOR GREATEST EFFICIENCIES AND IMPACT 38

39. Globalpark providespanel, community and surveysoftwarethatenablesorganizations to manage whatmattersacrosstheenterprise. Bycapturingfeedback and trackingbehavior of customers, employees and partners, theygaininsightsthatdrivebetterbusinessdecisions. Byidentifying and empoweringinfluentialadvocates, theybuildreputation and extendreach. Founded in 1999, Globalpark softwareisGerman-engineered and globally-testedbyleadingbrands and topmarketresearchinstitutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark isstaffedbyrenownedresearchpioneers, withofficesacrossthe US, UK, Germany and Austria. ABOUT US Globalpark AG Kalscheurener Str. 19a 50354 Cologne/Huerth Germany(Headquarters) Tel.: +49 2233 7933 6 info@globalpark.de www.globalpark.de twitter/Globalpark Globalpark Inc. 299 Broadway, 19th Floor New York, NY 10007 United States of America Tel.: +1 888 299 9422 info@globalpark.com www.globalpark.com twitter/Globalpark_News LOCATIONS Globalpark UK Ltd. 5 Archie Street London SE1 3JT Great Britain Tel.: +44 207 403 3900 info@globalpark.co.uk www.globalpark.co.uk GlobalparkOesterreichGmbH Wassergasse 25 1030 Vienna Austria Tel.: +43 1715 0289 11 info@globalpark.at www.globalpark.at

40. © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries. This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark. The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences. Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.