This is one of the services we came up with during the 72-hour service design jam in March 2013. With the prompt of "growth" our service morphed dozens of times before we selected "Lighthouse" as our final product.

1. SERVICE DESIGN JAM NYC 2013
CrapeMyrtle
Kellock Irvin
Chun-Ying Chuang
Pai-Hua Wang
Seth Hosko

2. PROBLEM
Security and safety of New York City residents.

3. OPPORTUNITY
Behavior predictablity - very high
http://www.flickr.com/photos/walkingsf/4521616274/

4. OPPORTUNITY
Pair behavior patterns with
contextually relevant data from the
city.
http://www.flickr.com/photos/walkingsf/4521616274/

5. OPPORTUNITY
Pair behavior patterns with
contextually relevant data from the
city.
- transportation status
- construction/closures
- real-time public threats
- weather, natural disasters
- public infrastructure
http://www.flickr.com/photos/walkingsf/4521616274/

6. OPPORTUNITY
We have an opportunity to close the gap between
what we do and how quickly and safely we do it.

7. HOW IT WORKS
People & Behaviors
Contextually relevent information based on our
behaviors is first defined, then pushed in real-
time, giving the individual immediate benefit
through awareness, information, or notification
of events that have direct impact.

8. EXPERIENCE TOUCHPOINTS

9. EXPERIENCE TOUCHPOINTS
Political riots on wall street have
escalated and spread to your area.
Avoid area between Spring St and
Houston.
Use extreme caution.
W 4th street subway closure
due to water main break.
Use 4,5,6 trains as alternate.

10. EXPERIENCE TOUCHPOINTS
Partnerships with local law enforcement (NYPD) to
provide additional touchpoints for emergency service.
Emergency App

11. EXPERIENCE TOUCHPOINTS

12. BUSINESS MODEL CANVAS

13. IDEATION

14. Thank you