SlideShare uma empresa Scribd logo
1 de 11
Campaign Framework Building the Campaign Framework
Developing a Strong M a rketing Plan © Qais Consulting, 2007. Confidential. All rights reserved
Developing a Strong M a rketing Plan © Qais Consulting, 2007. Confidential. All rights reserved
Profiling Your Audience Using Personas © Qais Consulting, 2007. Confidential. All rights reserved
The Value of Personas © Qais Consulting, 2007. Confidential. All rights reserved
Using Purchase Funnels For Planning © Qais Consulting, 2007. Confidential. All rights reserved
The Value of Personas © Qais Consulting, 2007. Confidential. All rights reserved
A Purchase Funnel for a Persona © Qais Consulting, 2007. Confidential. All rights reserved
A Purchase Funnel for a Persona © Qais Consulting, 2007. Confidential. All rights reserved
Developing the Marketing Plan © Qais Consulting, 2007. Confidential. All rights reserved
Building the Campaign Framework © Qais Consulting, 2007. Confidential. All rights reserved

Mais conteúdo relacionado

Mais procurados

Advertising management
Advertising managementAdvertising management
Advertising management
Apeksha Sharma
 
Lessons in Social Media Marketing 2024
Lessons in Social Media Marketing 2024Lessons in Social Media Marketing 2024
Lessons in Social Media Marketing 2024
Lucky Gods
 

Mais procurados (20)

marketing-strategy-ppt
marketing-strategy-pptmarketing-strategy-ppt
marketing-strategy-ppt
 
Advertising strategy case study
Advertising strategy case studyAdvertising strategy case study
Advertising strategy case study
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buying
 
Publicidad ATL, BTL, TTL, OTL
Publicidad ATL, BTL, TTL, OTL Publicidad ATL, BTL, TTL, OTL
Publicidad ATL, BTL, TTL, OTL
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Promotional mix powerpoint
Promotional mix powerpointPromotional mix powerpoint
Promotional mix powerpoint
 
Executive Coaching Program for Marketing Leaders
Executive Coaching Program for Marketing LeadersExecutive Coaching Program for Marketing Leaders
Executive Coaching Program for Marketing Leaders
 
Online PR
Online PROnline PR
Online PR
 
Brand Planning process
Brand Planning processBrand Planning process
Brand Planning process
 
Wisdom Credentials July 2021
Wisdom Credentials July 2021Wisdom Credentials July 2021
Wisdom Credentials July 2021
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
Lessons in Social Media Marketing 2024
Lessons in Social Media Marketing 2024Lessons in Social Media Marketing 2024
Lessons in Social Media Marketing 2024
 
Official Facebook Mobile App Installs Playbook
Official Facebook Mobile App Installs PlaybookOfficial Facebook Mobile App Installs Playbook
Official Facebook Mobile App Installs Playbook
 
YouTube marketing strategy : Hero, Hub and Hygiene
YouTube marketing strategy : Hero, Hub and HygieneYouTube marketing strategy : Hero, Hub and Hygiene
YouTube marketing strategy : Hero, Hub and Hygiene
 
Impact of advertising
Impact of advertisingImpact of advertising
Impact of advertising
 
Media Planning Explained
Media Planning ExplainedMedia Planning Explained
Media Planning Explained
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
 
What are ATL and BTL activities?
What are ATL and BTL activities?What are ATL and BTL activities?
What are ATL and BTL activities?
 
Media planning
Media planningMedia planning
Media planning
 

Destaque

Ad Campaign Planning
Ad Campaign PlanningAd Campaign Planning
Ad Campaign Planning
f098
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
Gurjit
 
Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...
Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...
Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...
Wenna Foeh Son
 
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyAligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
Gary DeAsi
 

Destaque (20)

Ad Campaign Planning
Ad Campaign PlanningAd Campaign Planning
Ad Campaign Planning
 
The 2017 Content Marketing Framework
The 2017 Content Marketing FrameworkThe 2017 Content Marketing Framework
The 2017 Content Marketing Framework
 
How to construct a campaign of communications to achieve support Alan Barnard
How to construct a campaign of communications to achieve support  Alan BarnardHow to construct a campaign of communications to achieve support  Alan Barnard
How to construct a campaign of communications to achieve support Alan Barnard
 
Planning an Advertising Campaign
Planning an Advertising CampaignPlanning an Advertising Campaign
Planning an Advertising Campaign
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
 
Advertising Campaign Presentation
Advertising Campaign PresentationAdvertising Campaign Presentation
Advertising Campaign Presentation
 
Campaign planning
Campaign planningCampaign planning
Campaign planning
 
Sample Marketing Presentation/Plan
Sample Marketing Presentation/PlanSample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
 
Email Marketing Case Study: Innovative Anniversary email marketig campaign by...
Email Marketing Case Study: Innovative Anniversary email marketig campaign by...Email Marketing Case Study: Innovative Anniversary email marketig campaign by...
Email Marketing Case Study: Innovative Anniversary email marketig campaign by...
 
Art of marketing budget allocation using marketing mix
Art of marketing budget allocation using marketing mixArt of marketing budget allocation using marketing mix
Art of marketing budget allocation using marketing mix
 
Young marketers Elite 2 - Brand Idea - Mai Bằng Việt Chinh
Young marketers Elite 2 - Brand Idea -  Mai Bằng   Việt ChinhYoung marketers Elite 2 - Brand Idea -  Mai Bằng   Việt Chinh
Young marketers Elite 2 - Brand Idea - Mai Bằng Việt Chinh
 
Applying Marketing Operations Best Practice Framework
Applying Marketing Operations Best Practice FrameworkApplying Marketing Operations Best Practice Framework
Applying Marketing Operations Best Practice Framework
 
Chapter01
Chapter01Chapter01
Chapter01
 
Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...
Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...
Strategi memenangkan pilkada gubernur, bupati, walikota & pemilihan legislati...
 
Pedoman Manajemen relawan
Pedoman Manajemen relawanPedoman Manajemen relawan
Pedoman Manajemen relawan
 
Unit 2-Advertising and campaign planning
Unit 2-Advertising and campaign planningUnit 2-Advertising and campaign planning
Unit 2-Advertising and campaign planning
 
Budget and comm.
Budget and comm.Budget and comm.
Budget and comm.
 
The structure of the Corporate Communication
The structure of the Corporate CommunicationThe structure of the Corporate Communication
The structure of the Corporate Communication
 
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyAligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing Process
 

Semelhante a The Campaign Framework

Semelhante a The Campaign Framework (20)

Business Planning & Funding Roadmap
Business Planning & Funding RoadmapBusiness Planning & Funding Roadmap
Business Planning & Funding Roadmap
 
Becoming a Customer-Centric Enterprise Via Real-Time Data and Design Thinking
Becoming a Customer-Centric Enterprise Via Real-Time Data and Design ThinkingBecoming a Customer-Centric Enterprise Via Real-Time Data and Design Thinking
Becoming a Customer-Centric Enterprise Via Real-Time Data and Design Thinking
 
Using the Product Wall Release Workshop – Alignment From Vision to Sprint Bac...
Using the Product Wall Release Workshop – Alignment From Vision to Sprint Bac...Using the Product Wall Release Workshop – Alignment From Vision to Sprint Bac...
Using the Product Wall Release Workshop – Alignment From Vision to Sprint Bac...
 
Spectrum Deck - Kipany Quattro
Spectrum Deck - Kipany QuattroSpectrum Deck - Kipany Quattro
Spectrum Deck - Kipany Quattro
 
The big picture – The Best in Performance Management Today - InPhase User Gro...
The big picture – The Best in Performance Management Today - InPhase User Gro...The big picture – The Best in Performance Management Today - InPhase User Gro...
The big picture – The Best in Performance Management Today - InPhase User Gro...
 
Pulse On Tour: Tel Aviv | Presentation
Pulse On Tour: Tel Aviv | PresentationPulse On Tour: Tel Aviv | Presentation
Pulse On Tour: Tel Aviv | Presentation
 
7 Steps To Launch Your Freelancing Career
7 Steps To Launch Your Freelancing Career7 Steps To Launch Your Freelancing Career
7 Steps To Launch Your Freelancing Career
 
Creating sales and marketing experiences
Creating sales and marketing experiencesCreating sales and marketing experiences
Creating sales and marketing experiences
 
Change Management
Change ManagementChange Management
Change Management
 
Re-ignite Your Business Growth: How to Grow Your Business in any Economy
Re-ignite Your Business Growth: How to Grow Your Business in any EconomyRe-ignite Your Business Growth: How to Grow Your Business in any Economy
Re-ignite Your Business Growth: How to Grow Your Business in any Economy
 
5 Content &Distribution Strategies You Need To Master
5 Content &Distribution Strategies You Need To Master5 Content &Distribution Strategies You Need To Master
5 Content &Distribution Strategies You Need To Master
 
Accenture’s Change Management Strategy for Workday
Accenture’s Change Management Strategy for WorkdayAccenture’s Change Management Strategy for Workday
Accenture’s Change Management Strategy for Workday
 
CallidusCloud New World of Sales Enablement Brighttalk webinar
CallidusCloud New World of Sales Enablement Brighttalk webinarCallidusCloud New World of Sales Enablement Brighttalk webinar
CallidusCloud New World of Sales Enablement Brighttalk webinar
 
The Value of Keeping Your Customers
The Value of Keeping Your CustomersThe Value of Keeping Your Customers
The Value of Keeping Your Customers
 
Smart Scaling - Presentation to Lean Startup Circle Montreal Nov 14 2017
Smart Scaling - Presentation to Lean Startup Circle Montreal Nov 14 2017Smart Scaling - Presentation to Lean Startup Circle Montreal Nov 14 2017
Smart Scaling - Presentation to Lean Startup Circle Montreal Nov 14 2017
 
Marketing operations and resource management with salesforcecom
Marketing operations and resource management with salesforcecomMarketing operations and resource management with salesforcecom
Marketing operations and resource management with salesforcecom
 
Re-ignite Your Business Growth: How to Grow Your Business in any Economy
Re-ignite Your Business Growth: How to Grow Your Business in any EconomyRe-ignite Your Business Growth: How to Grow Your Business in any Economy
Re-ignite Your Business Growth: How to Grow Your Business in any Economy
 
Aligning to Services and Support for Greater Coverage
Aligning to Services and Support for Greater CoverageAligning to Services and Support for Greater Coverage
Aligning to Services and Support for Greater Coverage
 
10 Benefits Of Mobile Marketing
10 Benefits Of Mobile Marketing10 Benefits Of Mobile Marketing
10 Benefits Of Mobile Marketing
 
Business of Customer Success: Investor and Board Perspective
Business of Customer Success: Investor and Board PerspectiveBusiness of Customer Success: Investor and Board Perspective
Business of Customer Success: Investor and Board Perspective
 

Último

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Último (20)

Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 

The Campaign Framework