1. Online Consumer Psychology
in search and social
Bas
van
den
Beld
@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
Monday, October 14, 13

2. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
2
Monday, October 14, 13

3. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

4. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
4
Monday, October 14, 13

5. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
5
Monday, October 14, 13

6. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
WANT
to
believe
6
Monday, October 14, 13

7. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
7
Monday, October 14, 13

8. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
8
Monday, October 14, 13

9. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
9
Monday, October 14, 13

10. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
10
Monday, October 14, 13

11. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
11
Monday, October 14, 13

12. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
12
Monday, October 14, 13

13. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
13
Monday, October 14, 13

14. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
14
Monday, October 14, 13

15. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
You
need
to
understand
your
target
audience
15
Monday, October 14, 13

16. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
16
Monday, October 14, 13

17. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
There
is
no
“average
user”.
People
approach
the
buying
process
in
different
ways
17
Monday, October 14, 13

18. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

19. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
95%
of
our
thoughts,
emo0ons,
and
learning
occur
without
our
conscious
awareness
Gerald Zaltman, Harvard Professor
Monday, October 14, 13

20. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

21. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
rely
on
people
around
us
for
our
choices
Monday, October 14, 13

22. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
22
Monday, October 14, 13

23. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
23
Monday, October 14, 13

24. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

25. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Word-­‐of-­‐mouth
is
responsible
for
20%-­‐50%
of
purchases
(Source:
Keller
Fay
Group)
25
Monday, October 14, 13

26. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Only
7%
of
word-­‐of-­‐mouth
markePng
happens
online,
most
starts
online
though
(Source:
Keller
Fay
Group)
26
Monday, October 14, 13

27. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
27
Monday, October 14, 13

28. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
28
Monday, October 14, 13

29. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
29
Monday, October 14, 13

30. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Based
on
3
Types
of
Authority
Celebrities
Expert Influentials
Social Network
30
Monday, October 14, 13

31. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
CelebriPes
31
Monday, October 14, 13

32. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
AuthoriPes
somePmes
feel
like
best
friends
Monday, October 14, 13

33. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
33
Monday, October 14, 13

34. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

35. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
35
Monday, October 14, 13

36. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
But
celebriPes
don’t
necessarily
make
us
buy...
Monday, October 14, 13

37. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
37
Monday, October 14, 13

38. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
The
Expert
InfluenPals
38
Monday, October 14, 13

39. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
39
Monday, October 14, 13

40. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
40
Monday, October 14, 13

41. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

42. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Our
social
network
42
Monday, October 14, 13

43. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Bron: “Grouped” door Paul Adams
43
Monday, October 14, 13

44. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
80
percent
of
our
phone
calls
are
to
the
same
four
people.
Monday, October 14, 13

45. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

46. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

47. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
47
Monday, October 14, 13

48. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
48
Monday, October 14, 13

49. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
want
what
others
have
Monday, October 14, 13

50. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
50
Monday, October 14, 13

51. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

52. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
52
Monday, October 14, 13

53. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

54. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
54
Monday, October 14, 13

55. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
People
don’t
share
facts,
they
share
feelings
Monday, October 14, 13

56. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
56
Monday, October 14, 13

57. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
trust
friends
on
different
topics
57
Monday, October 14, 13

58. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
58
Monday, October 14, 13

59. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
59
Monday, October 14, 13

60. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
60
Monday, October 14, 13

61. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
61
Monday, October 14, 13

62. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
62
Monday, October 14, 13

63. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Build
markePng
campaigns
that
grow
social
bonds
Monday, October 14, 13

64. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

65. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital

66. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
66
Monday, October 14, 13

67. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
67
Monday, October 14, 13

68. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Think
About
How
People
Think
Monday, October 14, 13

69. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Target
the
right
audience
69
Monday, October 14, 13

70. @basvandenbeld
@stateofdigital
Bas
van
den
Beld
–
2013
Talker
Potential
Client
Client
70
Monday, October 14, 13

71. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Think
about
why
people
are
online...
71
Monday, October 14, 13

72. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
72
Monday, October 14, 13

73. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
...and
why
they
are
on
a
specific
channel
73
Monday, October 14, 13

74. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
74
Monday, October 14, 13

75. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
75
Monday, October 14, 13

76. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
76
Monday, October 14, 13

77. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Social
Grooming:
chit
chat
online
is
similar
to
monkeys
grooming
77
Monday, October 14, 13

78. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Adapt
to
peoples
situaPon
78
Monday, October 14, 13

79. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
79
Monday, October 14, 13

80. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Put
yourself
in
their
shoes
80
Monday, October 14, 13

81. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
81
Monday, October 14, 13

82. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
And
remember...
82
Monday, October 14, 13

83. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Everyone
is
an
influencer
Monday, October 14, 13

84. @basvandenbeld
@stateofdigital
Bas
van
den
Beld
–
2013
Thank you!
www.stateofdigital.com
www.basvandenbeld.com
Have Bas speak or train at your event or company or consult?
Get in touch!
twitter.com/basvandenbeld
linkedin.com/basvandenbeld
facebook.com/stateofdigital
twitter.com/stateofdigital
Monday, October 14, 13