1. 1
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
“Uprising! with Bamboo Innovators”
Consumer Industry Trends Workshop
Bamboo Innovators bend, not break, even in the
most terrifying storm that snap the mighty resisting
oak tree. It survives, therefore it conquers.
“How can companies stay Evergreen
and Resilient amidst the game-
changing uprising in industry trends?”
By becoming “Bamboo Innovators”.
Creation is always an Uprising.
Explore what you will get and why you need it.
Are you thirsty for knowledge to grow and scale your business?
Don’t miss all the key industry trends, insights & business model innovations.

2. 2
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
Many business are stuck in the position of “successful-yet-unscalable” dilemma and
subsequently took the plunge into regionalizing or globalizing their business but ended up with
widening losses. Bamboo Innovators with unique practical insights on the resilient value creators,
including untypical cases that are never reported in the mainstream news, can make all the
difference in enabling you and your team to think and act differently instead of being dished the
usual training consulting standardized approach.
Gain access to the latest industry insights and competitors’ movements from around the world
that are relevant to you and your team – and turn them into profitable innovations yourself.
Get real-time updates from Bamboo Innovator Institute on the latest trends.
A one-day workshop is conducted on-site every quarter for up to 20 to 50 executives.
Build a McDonald’s University at Your Company;
Build Productive Innovators at Every Level.
Your ROI:
“If we are going to go anywhere,
we’ve got to have talent. And, I’m
going to put my money in talent.”
- McDonald’s founder Ray Kroc on
investing in the Hamburger
University

3. 3
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
The first Hamburger University (HU) class was held in the basement of a McDonald's in Elk Grove Village, Ill.
Its first class of 15 graduated in 1961. Now the school brings in 5,000 students every year and more than
80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility.
Every McDonald's manager is required to go through the training in order to be promoted — including CEO
HU is not a cooking course. The training at Hamburger University has different development paths for crew,
restaurant managers, mid-managers and executives.
In 2010, a S$48 million Hamburger University was built in Shanghai and has trained 1,000 of its 70,000
Chinese employees from the 1,300 restaurants. An additional 4,000 will attend classes through 2014.
One HU Shanghai participant: “Now my father has stopped trying to persuade me to work in banking”.
The first Hamburger University class in 1961
Hamburger University Shanghai students attending the 5-day
Executive program
How to Build Your Own, Unique
“Hamburger University”?

4. 4
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
The Bamboo Innovator Consumer Workshop will help the leaders in your company to gain a global F&B and retail
perspective with an On-the-Ground-in-Asia feel with access to the latest industry insights and competitors’
movements from around the world, enabling them to apply and transform the knowledge into profitable innovations.
The overall aim is for the team to be invigorated with the temperament, care, resourcefulness, tough-mindedness
and discipline required in framing challenges in a clear mental model so as to evaluate and make the right thoughtful
decisions in business, leading to better overall results in various settings and under myriad constraints.
How to Build Your Own, Unique
“Hamburger University”?

5. 5
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
Ramly Burger’s Billion-Ringgit Business
– What Are the Lessons for Your Company?
How did Datuk Ramly Mokni grow his beef
burger patties business into over a billion-
dollar ringgit in sales from his humble
beginnings as a butcher at a supermarket, with
exports comprising 30% of its revenue? How
did he scale up from starting up in 1979 with
his wife from their flat in KL? What market
opportunities did Ramly see at that time that
others don’t when he decide to quit his job to
be an entrepreneur?
How did Ramly build a brand by selling food
and sauce ingredients without risking
copycats or “business partners” mixing low-
quality ingredients that will destroy the brand?
What can your company learn from the
Ramly Burger experience?
Be inspired and learn all these and more in
the Bamboo Innovator Consumer Workshop.

6. 6
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
The Chobani Greek Yogurt Phenomenon
– What Are the Lessons for Your Company?
How did a Turkish migrant Hamdi Ulukaya build a
billion-dollar-sales consumer yogurt business from less
than a million dollar in loan in 2005 and with only 5
staff amidst powerful MNCs such as Kraft, General
Mills, Danone? Even giant Kraft exited the greek yogurt
in April 2012, losing out to a startup of less than 7
years old.
What are the creative marketing strategies that
Ulukaya did when he didn’t have the funds to market
his yogurt using expensive, traditional media
advertisements?
What can your company learn from the Chobani
phenomenon in scaling its business?
Be inspired and learn all these and more in the
Bamboo Innovator Consumer Workshop.
"Oh my god, you know, it’s the journey of
my life. I’m not the same person I was five
years ago. I felt like I finished a couple of
universities.”
– Billionaire Hamdi Ulukaya

7. 7
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
Pulmuone’s Innovative Authentic Wholesome
Foods – What Are the Lessons for Your Company?
How did vegetable hawker Woo Kyung-sun
build an innovative soybean and packaged fresh
food listed company with over S$1.5 billion in
sales and over 50% dominant market share in its
two major product categories (tofu and bean
sprout) in Korea despite competing with existing
powerful chaebols? In 2004, Swiss giant Nestle
even took a strategic stake in one of the
subsidiaries of the company Pulmuone that was
founded in 1981 as a small vegetable store.
Be inspired and learn all these and more in the
Bamboo Innovator Consumer Workshop.

8. 8
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
“Intel Inside” and “Oreo Inside” – What Are the
Co-Branding Lessons for Your Company?
How did Intel and Oreo reinvent themselves to scale up to become multibagger brands with co-
branding innovation? Dairy Queen takes credit for coming up with the Oreo/ice cream pairing after
individual franchisees started grinding up the cookie and mixing it into the company’s trademark Blizzard
dessert in the 1980s. It was later adopted by McDonald’s Oreo McFlurry frozen desert, Domino’s Oreo
pizza, restaurants, bubble gum etc. This “Oreo Inside” co-branding campaign reinvigorated a mature tired
100 year-old brand and Oreo is now a US$2 billion global business for Kraft, with half of the sales of
“America’s Favorite Cookie” coming from emerging markets – and growing at double-digit.
What are the lessons for your company? How can the leaders at every level adopt a multi-disciplinary
mindset to introduce innovative breakthrough ideas for your company?

9. 9
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
Stay ahead of the curve and keep your
head when all others are losing theirs in
a turbulent and fast-changing market by
acquiring the ability to know the
sustainability of industry trends. Tap on
these insights as a source of endless
innovation for you and your team.
Learn about potential M&As, strategic
partners and the latest innovative
startups relevant to you and your team.
Schedule for Bamboo Innovator
Consumer Workshop
Discover why companies around the
world in your industry outperform to
create value regardless of
macroeconomic potholes and bumps
and the innovations they introduce to
make the bumps work for them – and
how you can acquire to ability to adapt
them to you and your team.
Master lessons from business leaders
in your industry around the world who
propelled some of today’s innovative
next-generation companies to success.
Avoid business mistakes of the
decisions of business leaders in your
industry around the world.
Session 1: Uprising 天时
Session 2: Business
Model Innovations 地利
Session 3: CEO 2.0 人和

10. 10
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
“It has been an interesting and encouraging program. The program has encouraged me to
continue to pursue what I want to do for the company.”
Jismyl Teo Chor Khin, CEO of DMX Technologies Limited
“The content and substance of the Program is original, useful and important. This program
challenged me intellectually and helped me to think critically and learn more effectively.
Overall, I find the Program beneficial to me and my company (rated 5 out of 5).”
Sherlie Young, Senior Manager (Group Finance) of Gallant Ventures Limited
“The program gives a new and refreshing perspective of how companies can be successful
and it is backed by a lot of research with a practical, real-world approach.” “The Program
Director is approachable, authentic and helpful when sharing his insights. Overall, I would
highly recommend this Program to my colleagues and peers (rated 5 out of 5).”
Danny Tan, Manager (Group Finance) of Gallant Ventures Limited
“It is an eye opener for me. With this seminar, I can learn about how companies scale up
successfully.”
Ratnawati, Corporate Accounts Manager of Gallant Ventures Limited
“I have increased my knowledge as a result of taking this Program.” “Overall, I find the
Program beneficial to me and my company and I would highly recommend this Program to
my colleagues and peers (rated 5 out of 5).”
Sun Yi, Managing Director of Sunnic Pte Ltd
Some Testimonials from Participants

11. 11
《竹经：经商经世离不得立根创新》
nnovatorBamboo
R.E.S.-ilience in Value Creation
Contact
KB Kee
“Give me a lever long enough and a place to stand and I’ll move the world,” says Aristotle. The long lever
we choose to innovate in the world is hopefully the Bamboo; the place where we stand is Emptiness - when
we empty our heart of prejudices, pride and fear, we become open to the possibilities to innovate – and
Emptiness is rooted in Kindness and Trust.
Bamboo Innovator Institute is set up to establish the thought leadership of resilient value creators around
the world. Koon Boon has been rooted in the principles of value investing for over a decade as a fund
manager and analyst in the Asian capital markets. He was a fund manager and head of research/analyst at a
Singapore-based investment management organization dedicated to the craft of value investing in Asia. He
had been with the firm since 2002 and was also part of the core investment committee in significantly
outperforming the index in the 10-year-plus flagship Asian fund. He was previously the portfolio manager
for Asia-Pacific equities at Korea’s largest mutual fund company. He received his Masters in Finance (magna
cum laude) and double degree in Accountancy and Business Management (both summa cum laude) from
the Singapore Management University (SMU). He had taught accounting at his alma mater in SMU and
lectures at SIM University for working professionals. He had published cutting-edge empirical research in
the Special Issue of Istanbul Stock Exchange 25th Year Anniversary of the Boğaziçi Journal, Review of Social
and Economic Studies, as well as wrote articles about value investing and corporate governance in the
media. He had also presented in top banking and finance conferences in Sydney, Cape Town, HK, Beijing and
in the recent Emerging Value Summit 2013. He is also an internationally-featured value investor in
Greatinvestors.TV and BeyondProxy.com. He had trained CEOs, entrepreneurs, CFOs, management
executives in business strategy, macroeconomic and industry trends in Singapore, HK and China.
www.twitter.com/bambooinnovator
bambooinnovator@gmail.com
www.bambooinnovator.com