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#1 ASK YOURSELF: Who have they worked with previously?
Our recommendation: You want to make sure their experience is relevant to your
service, products or industry.
Quick tip: Look for a marketing company that has worked with similar clients to
yourself, they will have knowledge of the market and know exactly what works.
#2 ASK YOURSELF: Do they have excellent media contacts?
Our recommendation: Having a dedicated list of media contacts is essential in
taking your marketing results to the next level.
Quick tip: Ensure your marketing team has a list that they are happy to share with
you, plus request examples of media coverage that they have obtained for previous
clients.
#3 ASK YOURSELF: Do they know the difference between branding &
selling?
Our recommendation: Some marketers will tell you branding is the only way to
increase your sales. However that’s not entirely true, there are many tools available
today and quite a few are based around CALL TO ACTION sales mechanisms!
Quick tip: Make sure your marketing team understand what CALL TO ACTION
means and can show you some results of how they increased sales for their clients.
#4 ASK YOURSELF: Have they had marketing successes?
Our recommendation: You need to be sure that they will be able to deliver what
they say their going to.
Quick tip: Review their previous client history and look for an increase in market
share, brand awareness, or customers loyalty.
#5 ASK YOURSELF: Do they have an easy to understand marketing
formula?
Our recommendation: Don’t get caught up in marketing ‘jargon’! At the end of the
day if it makes no sense to you, how will your customer understand it?
Quick tip: Find a marketing company that has a successful marketing method, one
that is simple to understand, outlines all the benefits and answers all your questions.
#6 ASK YOURSELF: Is the price right for you?
Our recommendation: You need to know that your money is being well spent on
the things that will give you the biggest returns.
Quick tip: Choose a marketing company that will deliver everything within the
budget that has been allocated and won’t charge you extra.
#7 ASK YOURSELF: Have they had experience communicating to your
target market?
Our recommendation: You must be 100% sure they use the right tools, otherwise
how will you know they are talking to the right customers in the right way.
Quick tip: Your ideal company will know exactly who your core customer is, where
they hang out and which tools they can use to communicate to them effectively.
#8 ASK YOURSELF: Will they listen to you?
Our recommendation: Marketers sometimes like the sound of their own voices, but
it’s imperative that they also take the time to listen to you as well.
Quick tip: The company you choose must be open to listening to your requests,
your questions and your feedback, regardless of what they think.
#9 ASK YOURSELF: Do they believe in your brand and your products?
Our recommendation: You want to be sure that they understand your wants, your
needs & the goals you are trying to achieve.
Quick tip: Look for a marketing company that truly understands your products, your
company ethos & your people. It will help with planning a strategy that is truly unique.
#10 ASK YOURSELF: Do they have any great partnerships?
Our recommendation: A great marketing team can make lucrative partnerships
that are mutual beneficial.
Quick tip: Talk to your team about who they have on offer, why they would be a
good partner and the rewards of working with them.
#11 ASK YOURSELF: Do they know & work with any Influencers?
Our recommendation: Influencers are the new brand ambassadors of today, a
great influencer can help reach new audiences, increase sales plus drive media
coverage & content.
Quick tip: Ensure your marketing team has an ongoing list of both free and paid for
influencers. This way you’re sure to get the best of both worlds.
#12 ASK YOURSELF: Are they experts when it comes to promotions &
events?
Our recommendation: Some marketing companies lack experience when it comes
to working with national events or large scale promotions.
Quick tip: Ensure your team has successfully completed work on a national &
international scale. Also ask for video content of their work so you can see their
results first hand.
#13 ASK YOURSELF: Are they easily accessible?
Our recommendation: Your new marketing team must be easy to reach and you
don’t always want to speak with the junior staff.
Quick tip: Make sure your marketing team are contactable at all times and readily
available when you need them to be.
#14 ASK YOURSELF: Do you get a good VIBE from them?
Our recommendation: Sometimes your instincts are the best indicators, make sure
you listen to them when talking to your new potential marketing team.
Quick tip: There’s no point hiring the top team if you don’t like any of them. Make
sure you have a team that cares about you and your staff, as they should become an
extension of your core business.
#15 ASK YOURSELF: Will they go above & beyond for you?
Our recommendation: Marketing takes a lot of time, energy and planning to be
successful. Sometimes you need that extra effort to get it across the line.
Quick tip: Make sure there are added bonuses included in working with your chosen
marketing team. Free Trips away, Free Tickets to events, Free Advice, Free Gifts etc.
CONTACT US
Give us a thumbs up and check out more of our work
Ultimately we want our clients to be left feeling
confident and supported, ready to take action
and gain substantial returns from working with
us.
• King Creative Website
• King Creative Twitter
• King Creative Facebook
• King Creative YouTube
• King Creative Instagram
Be our next success story!
info@kingcreative.com.au
15 THINGS TO ASK YOURSELF WHEN HIRING A NEW MARKETING COMPANY

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15 THINGS TO ASK YOURSELF WHEN HIRING A NEW MARKETING COMPANY

  • 1.
  • 2. #1 ASK YOURSELF: Who have they worked with previously? Our recommendation: You want to make sure their experience is relevant to your service, products or industry. Quick tip: Look for a marketing company that has worked with similar clients to yourself, they will have knowledge of the market and know exactly what works.
  • 3. #2 ASK YOURSELF: Do they have excellent media contacts? Our recommendation: Having a dedicated list of media contacts is essential in taking your marketing results to the next level. Quick tip: Ensure your marketing team has a list that they are happy to share with you, plus request examples of media coverage that they have obtained for previous clients.
  • 4. #3 ASK YOURSELF: Do they know the difference between branding & selling? Our recommendation: Some marketers will tell you branding is the only way to increase your sales. However that’s not entirely true, there are many tools available today and quite a few are based around CALL TO ACTION sales mechanisms! Quick tip: Make sure your marketing team understand what CALL TO ACTION means and can show you some results of how they increased sales for their clients.
  • 5. #4 ASK YOURSELF: Have they had marketing successes? Our recommendation: You need to be sure that they will be able to deliver what they say their going to. Quick tip: Review their previous client history and look for an increase in market share, brand awareness, or customers loyalty.
  • 6. #5 ASK YOURSELF: Do they have an easy to understand marketing formula? Our recommendation: Don’t get caught up in marketing ‘jargon’! At the end of the day if it makes no sense to you, how will your customer understand it? Quick tip: Find a marketing company that has a successful marketing method, one that is simple to understand, outlines all the benefits and answers all your questions.
  • 7. #6 ASK YOURSELF: Is the price right for you? Our recommendation: You need to know that your money is being well spent on the things that will give you the biggest returns. Quick tip: Choose a marketing company that will deliver everything within the budget that has been allocated and won’t charge you extra.
  • 8. #7 ASK YOURSELF: Have they had experience communicating to your target market? Our recommendation: You must be 100% sure they use the right tools, otherwise how will you know they are talking to the right customers in the right way. Quick tip: Your ideal company will know exactly who your core customer is, where they hang out and which tools they can use to communicate to them effectively.
  • 9. #8 ASK YOURSELF: Will they listen to you? Our recommendation: Marketers sometimes like the sound of their own voices, but it’s imperative that they also take the time to listen to you as well. Quick tip: The company you choose must be open to listening to your requests, your questions and your feedback, regardless of what they think.
  • 10. #9 ASK YOURSELF: Do they believe in your brand and your products? Our recommendation: You want to be sure that they understand your wants, your needs & the goals you are trying to achieve. Quick tip: Look for a marketing company that truly understands your products, your company ethos & your people. It will help with planning a strategy that is truly unique.
  • 11. #10 ASK YOURSELF: Do they have any great partnerships? Our recommendation: A great marketing team can make lucrative partnerships that are mutual beneficial. Quick tip: Talk to your team about who they have on offer, why they would be a good partner and the rewards of working with them.
  • 12. #11 ASK YOURSELF: Do they know & work with any Influencers? Our recommendation: Influencers are the new brand ambassadors of today, a great influencer can help reach new audiences, increase sales plus drive media coverage & content. Quick tip: Ensure your marketing team has an ongoing list of both free and paid for influencers. This way you’re sure to get the best of both worlds.
  • 13. #12 ASK YOURSELF: Are they experts when it comes to promotions & events? Our recommendation: Some marketing companies lack experience when it comes to working with national events or large scale promotions. Quick tip: Ensure your team has successfully completed work on a national & international scale. Also ask for video content of their work so you can see their results first hand.
  • 14. #13 ASK YOURSELF: Are they easily accessible? Our recommendation: Your new marketing team must be easy to reach and you don’t always want to speak with the junior staff. Quick tip: Make sure your marketing team are contactable at all times and readily available when you need them to be.
  • 15. #14 ASK YOURSELF: Do you get a good VIBE from them? Our recommendation: Sometimes your instincts are the best indicators, make sure you listen to them when talking to your new potential marketing team. Quick tip: There’s no point hiring the top team if you don’t like any of them. Make sure you have a team that cares about you and your staff, as they should become an extension of your core business.
  • 16. #15 ASK YOURSELF: Will they go above & beyond for you? Our recommendation: Marketing takes a lot of time, energy and planning to be successful. Sometimes you need that extra effort to get it across the line. Quick tip: Make sure there are added bonuses included in working with your chosen marketing team. Free Trips away, Free Tickets to events, Free Advice, Free Gifts etc.
  • 17. CONTACT US Give us a thumbs up and check out more of our work Ultimately we want our clients to be left feeling confident and supported, ready to take action and gain substantial returns from working with us. • King Creative Website • King Creative Twitter • King Creative Facebook • King Creative YouTube • King Creative Instagram Be our next success story! info@kingcreative.com.au