A Strategy for the Arts in Singapore 2011-2014: Ideas for Today and Tomorrow

1. A Strategy
for the Arts in Singapore
2011-2014
Ideas for Today and Tomorrow

2. Vision
• To increase global impact by
bringing new art and artists together
Global with new audiences and new
environments
• To create international opportunities
for the people of Singapore and
Singapore build trust in the UK as a leader in
arts management and education

3. Summary
What • We provide international opportunities to engage with UK thought-leaders
working in the creative industries.
Who • We target arts managers, practitioners, administrators, critics and people
involved in the creative industries in Singapore.
How
• We co-create platforms and residencies for thought-leaders with our
partners, offer seed-funding for large-scale arts projects and build networks
for creative individuals and organisations in the UK and Singapore.
Why
• We are the UK’s cultural relations organisation and a key focus for us is
finding new ways of connecting with and seeing each other through the
arts.

4. Target Audience
Leaders
• Ministers & Policymakers
• Senior Management of
Government & Non-
Government Organisations
Aspirants Influencers
• Students and • Arts Managers,
Graduates of Arts Practitioners,
disciplines Administrators,
• General Public with Critics and people
an interest in the involved in the
arts creative industries

5. Roles
Co-presenter
Co-producer/curator
Creative director
Broker/Facilitator
Consultant/advisor
Tour manager
Promoter

6. Opportunities
• “Singaporeans are not • “Singaporeans are
as close to their good at execution but
traditional art forms as lacking in creative
is evident in many thinking.” 2
other countries in the
East Asia region.” 1
Cross-
Thought-
disciplinary
leadership
collaborations
Digital
Ideas technologies
economy and creative
practice
• “More Singaporeans • “Singapore needs to
are needed who are keep pace with
prepared for the risks emerging technologies
and rewards of to stay ahead of the
bringing ideas to the game.” 4
market.” 3
1. Lim Yu Beng, one of the Singapore actors in Lear, quoted in the Renaissance City Report (2000)
2,3 Lee Boon Yang, Minister for Manpower quoted in ‘Singapore: trade, investment and economic performance’ by Ramkishen S. Rajan, Shandre
Thangavelu (2009).
4. Minister Mentor Lee – speaking at Hewlett-Packard’s 40th anniversary event (2010)

7. Strategic Direction
Bring thought-
Showcase new
leaders from the UK
INSPIRING ideas, talent and
to share knowledge
emerging practice
and expertise
Create platforms to
Build a strong
facilitate cross-
network between
CONNECTING the UK and
disciplinary and
international
Singapore
collaborations
Identify
CO- Broker strategic
partnerships with
organisations that
wish to share
CREATING key organisations expertise, networks
and resources

8. Key Focus
Chance to
showcase UK
thought-leaders
Use of digital
Strong
media to
potential for co-
promote
dialogue and creation
partnerships
extend reach
Smaller
number of
high impact
projects
Identifiable
Wherever
sources of
possible,
income to build
projects should on our seed
be regional
funding
Human
resources and
capital
requirements
are sustainable

9. Key Outcomes
• Policy on arts management and
education influenced by the UK
• Increase in UK arts being
Cultural Policy shown in Singapore
and Leadership • Improved contribution to solving
global challenges through the
arts
Collaboration
and Exchange
• Facilitation of international
collaborations leads to new
work being co-produced
between the UK and Singapore
• Arts influencers look to the UK
for innovation in arts Presentation
management and education
• Arts influencers see the UK as
a leader in new forms of artistic
presentation
• Improved understanding of the
UK as creative, innovative and
relevant

10. Key Partners
Singapore International
Foundation Platforms and
Non-governmental
residencies for thought-
organisations National Book leaders
Development Council
National Arts Council Co-creation of projects
Government across all art forms
organisations Media Development that inspire and
Authority nurture local talent
Members of British and
Commercial Sponsorship and co-
Singapore Chambers of
organisations creation of arts projects
Commerce
Philanthropic Shaw Foundation Sponsorship of arts
organisations Lee Foundation projects

11. Resources
Director, Arts Manager, Arts Executive, Arts
• Assess • Manage and • Support the
project deliver Director and
proposals project Manager to
against key proposals deliver
focus criteria against project
and budget. specific proposals.
• Build project • Administer
relationships objectives the agreed
with partners and agreed budget and
for co- budget. maintain the
creation and • Build contacts
funding. relationships database.
• Deliver key with target
outcomes. audience.

12. Questions
kay.vasey@britishcouncil.org.sg
+65 6470 7147