A presentation designed to help budding new business owners how to use social media networks to get their very first one or two clients.

1. The Secrets of Social Marketing
(Or How to Get Your First Client)

2. The New Media Universe
The Global Online Population is 2.085
billion , which is equal to 30% of the
total world population . Global Time
Spent Online per month is 35 billion
hours which is equivalent to almost 4
billion years. 1.73 billion people
throughout the world are on social
networks. One of these could be your
first customer.

3. • Company Name (trademarked)
• URL (easy to remember)
• Website
• Company Email
• Business Cards
• Office Décor
• Clothing

4. Why are Social Networks Your New
Best Friend?
• You can use social platforms that make the most sense for your
business type – b2b, e-commerce, goods, services, or
entertainment – to get your first one or two clients.
• Access to and use of social networks is free, unlike advertising
• Social networks connect you with a virtually unlimited pool of
relevant business contacts locally, nationally or even globally.

5. Pick Your Platform Wisely

6. Visual
Non- Visual
Less Gravitas
More Gravitas

7. 15 Best Practices of Social Marketing
(or How to Rustle Up Your First Few Clients)

8. The Top Fifteen
• Make sure your website is attractive, up-to-date
and professional looking.
• Blog frequently to increase customer acquisition.
• Distribute a monthly press release.
• Convert website traffic into leads using a call to
action in social media.
• Study competitive social profiles.
• Offer discounts and deals.

9. The Top Fifteen
• Run competitions.
• Appear to be the top expert in your field.
• Start using videos to market your business.
• Use google search.
• List your business on social based media and
apps.
• Keep your social network profiles up to date.

10. The Top Fifteen
• Post a few times a week on relevant platforms.
• Share content that is valuable to users.
• Engage actively – follow, share, re-tweet, like.
• Optimize your website continuously.
• Utilize content marketing – distribute content
across all channels.
• Have a editorial calendar – schedule/target
social marketing activity.

11. Conclusion
A good social marketing strategy can stretch a dollar
a long way.
Take advantage of the most efficient way to secure
your first one or two customers.
The only investment required is time, talent, and
your passion with the right social platforms for your
business.

12. Appendix

13. Facebook
Good for….
• Connecting with “friends”
• Entertainment, travel, fashion,
beauty, consumer goods,
restaurants and non-profit
business organizations.
• Combining text and visual
• Creating a business page, club
or meet up
• Tests and sweepstakes
• Getting customer feedback
No so much….
• Lacks gravitas for B2B of
skilled/ professional
services
• Hard to control what is
being said about you or
your company – lot’s of
feedback
• Being a credible “industry
expert”

14. Linked In
Good for….
• Establishing professional contacts
• Locating sales prospects,
employee candidates, old
colleagues.
• Touting your industry expertise
• Being located by interested
business prospects
• Joining trade organizations
• Identifying likely customers
• Driving customers to your
website
No so much….
• Poor visual platform
• Less animated and lively --
inability to employ creative
messaging
• A charge for premium
services

15. Pinterest
Good for….
• Visual products like beauty,
shoes, hair, fashion, food
• Bigger images
• Works well for products and
services that people are
passionate about.
• Allows people to collect
information about you and
refer back to it
• Driving people to your website
• More about the product than
the company
No so much….
• Products and services lack
visual interest
• Useless if you have no
images

16. Blogger
Good for….
• Really touting your expertise by
blogging about your field or
business
• Deploying information to amplify
your message
• Directing prospects to your
website
• Showing images/demonstrations
product.
• Generating a core following
• Finding/impressing industry peers
• Getting valuable feedback
No so much….
• Blogging requires dedicated
time
• Need to constantly refresh
topics and images
• Proclivity for writing

17. Twitter
Good for….
• Short, concise messages
• Directing people to your site
• Making important announcements
• Connecting with like peers
• Staying on top of industry
news/updates
• Giving industry news/updates to
become the resident expert
• Generating a core following
• Ability to connect with hard to reach
people
• Trends
• Finding like minded people
• Promoting events, TV shows, movies
No so much….
• No in-depth information
• Requires consistent social
presence
• Harder to “break though”
with more elaborate social
marketing
etiquette/techniques

18. Instagram
Good for….
• Pictures with captions
• Telling visual stories
• Highly visual products and
services
• Event and entertainment
marketing
• Contests
• Finding customers who
already like your products
No so much….
• No in-depth written
information
• Non-visual products or
services

19. You Tube
Good for….
• Video
• Telling visual stories
• Product Demonstrations
• Entertainment Promotion
• Independent video
• Education
• Contests
• Finding customers who
already like your products
No so much….
• No in-depth written
information
• Non-visual products or
services

20. For More Information Contact:
Kay Lucas, CEO
kay@mediasenseinc.com
201.957.2883
https://mediasenseinc.com