2. Facebook
 Social networking sites
 Means “A directory with photos and basic information.”
 Founded: Cambridge, Massachusetts(feb 4,2004)
 Founder: Mark Zuckerberg (CEO)
Eduardo Saverin
Dustin Moskovitz
Chris Hughes
 Headquarters: currently being moved to Menlo
Park, California, U.S.

3. History
 Facebook incorporated in the summer of 2004.
 Purchased the domain name facebook.com in 2005 for
$200,000.
 launched a high-school version in Sept 2005.
 Opened to everyone of age 13 and older with a valid email
address on sept 26,2006.
 October 24, 2007, Microsoft purchased a 1.6% share of
Facebook for $240 million, giving Facebook a total
implied value of around $15 billion.

4. History (contd..)
 Nov 2010, Facebook's value was $41 billion and became
the 3rd largest US web company after Google and Amazon
 As of April 2011, Facebook has over 2,000
employees, and offices in 15 countries.

5. History (contd..)

6. History (contd..)

7.  History (contd..)

8. Facebook features
 Messages INBOX (and threads)
 Pokes
 Events and groups
 Photos & Videos (with tagging)
 Posted items (text and URLs)
 Shared items
 Advertisements
 Wall
 Games and applications

9. Games & Applications

10. Advantages
 Advertising/marketing inexpensively
 1 to 1 marketing/advertising via messaging & posting
information on group boards
 $10 a day, college wide marketing
 Excellent networking opportunity
 For students
 For professionals
 Keep in touch with students, alumni and/or peers who
have graduated or are at other institutions
 Monitoring the students – follow up on investigations
 Opportunities for learning and student development
where we can engage our students „on their terms‟ and talk
to them on a level they can completely understand and relate
to.

11. Statistics
 People on Facebook:
 More than 800 million active users
 More than 50% of our active users log on to Facebook in any
given day
 Average user has 130 friends
 Activity on Facebook:
 More than 900 million objects that people interact with
(pages, groups, events and community pages)
 Average user is connected to 80 community pages, groups and
events
 On average, more than 250 million photos are uploaded per day

12. Statistics(contd..)
 Global Reach:
 More than 70 languages available on the site
 More than 75% of users are outside of the United States
 Over 300,000 users helped translate the site through the translations
application
 Platform:
 On average, people on Facebook install apps more than 20 million
times every day
 Every month, more than 500 million people use an app on Facebook
or experience Facebook Platform on other websites
 More than 7 million apps and websites are integrated with Facebook

13. Total active users
Date Users (in millions) Monthly growth (%)
August 26, 2008 100 178.38 %
April 8, 2009 200 13.33%
September 15, 2009 300 9.38 %
February 5, 2010 400 6.99 %
July 21, 2010 500 4.52 %
January 5, 2011 600 3.57 %
May 30, 2011 700 3.45 %
September 22, 2011 800 3.73 %

14. Facebook popularity
 Active users of Facebook
increased from just a million
in 2004 to over 750 million
in 2011

15. Disadvantages
 Addiction
 Stalking
 Advertisement of illegal and/or inappropriate
things
 Hacking
 Identity Theft Risk

16. Other networking sites
 Google+
 Twitter
 Linkedin
 My space
 Hotmail
 Orkut
 Hi5

17. Comparison

18. Comparison(contd..)
NAME:
CONTENT: FACEBOOK TWITTER GOOGLE+ LINLEDIN
Critical mass Following Segmenting Professional
Keeping up interests your life information
STRENGHTS: with family,
friends & Brevity Video chats LinkedIn
acquaintance and hangouts Today
Brand
promotion Integration
Ease of with the rest of
engagement Google
Segmenting Brevity Lack of brevity Sharing is still
your life Potential Lack of critical limited
WEEKNESS: Privacy overload mass
Data export Platform No compelling
Following itself reason
issues Analytics

19. PROS CONS
Application mashup Easy to navigate and
More emphasis on deep connections update
having private and public profiles Reach far beyond your
FACEBOOK Huge, rapidly growing installed user inner circle of friends
base Pure communication
Inherit stickiness tool, rapid responsiveness
Very interactive,
extensible messaging
platform with open APIs
Requires investment of time to Limited functionality
realize sustained benefit Limited to 140 characters
Overhead of mashup per update
TWITTER Less immediate responses Over-emphasis on
Requires investment of time follower counts
Relatively smaller
installed user base
Easily abused for spam

20. vs.

21. Conclusion
 Appeals to social animals and can be very addicting to
people who have an insatiable appetite to stay
connected with friends and make new acquaintances.
 Gives a single alternative to all the applications, with
one login and interface to manage their online social
interaction needs