SlideShare a Scribd company logo
1 of 11
Media Theories
Ferdinand De Saussure Structuralism states that culture is to be understood as a system of signs. Structuralists attempted to develop a semiology. Structuralists believe in paradigms, they believe that everything has a set  of rules that need to be followed, this is true of the structuralists theory of film. Structuralist film theory emphasises how films convey meaning through the codes and conventions, similar to the way languages are used to construct meaning. Foucault and Lacan developed the theory of structuralism, suggesting that structure exists in all texts and that artforms and short hands on our cultural understanding.
Kants Theory You can understand anything in the world without understanding the world.  E.g. A trailer isn’t a film because you know what a film is and it is to short and doesn’t make sense.
Roland Barthes Myth Theory:  Things that start off as myths become reality and are often distorted. Horror was myths and plays on myths that become reality. Our fears, ecological, the youth of today.. Ball of Thread Theory: There are lots of different ways of interpreting the text and there are lots of reasons why you would . Enigma Code: A text that portrays an element of mystery to entice the audience. Pleasure of Texts: When you know what is going to happen in the film. We can guess what happens and seeing the film play out is the pleasure we get from the text.
Todorovs Theory of Narrative ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 C’s Conflict – The hero is challenged by an outside force. Complication – The hero’s efforts to get what they want are thwarted (often 3 times) Crisis – Beset with such difficulties, the hero comes close to quitting and is usually talked out of it by a helper, or god etc. Climax – Having decided against quitting the hero has one last guess and achieves what they want.
Levi Strauss Binary Opposites –  Narrative can only end on a resolution of conflict, but you need opposites to create that tension and conflict.
Sigmund Freud ,[object Object],[object Object],[object Object],[object Object],The Oedipus Complex: Oedipus unknowingly killed his father and married his mother.
Carol Clover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Louis Althusser Interpolation-  The idea that media products leave us with a false image and recognition of ourselves, which might never be possible. We need to identify with the characters to get the most pleasure from the text.
Vladimir Propp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot (19)

Narrative powerpoint
Narrative powerpointNarrative powerpoint
Narrative powerpoint
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Media theories
Media theoriesMedia theories
Media theories
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Game Themes
Game ThemesGame Themes
Game Themes
 
Narrative Theory
Narrative TheoryNarrative Theory
Narrative Theory
 
Narrative theory presentation
Narrative theory presentationNarrative theory presentation
Narrative theory presentation
 
Narrative theorists post 5
Narrative theorists  post 5Narrative theorists  post 5
Narrative theorists post 5
 
Media Theories
Media Theories Media Theories
Media Theories
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Media theories
Media theoriesMedia theories
Media theories
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theories
 
Media genre
Media genreMedia genre
Media genre
 
Narrative theory mini lesson lydia
Narrative theory mini lesson   lydiaNarrative theory mini lesson   lydia
Narrative theory mini lesson lydia
 
Film theories research for the genre asignment 9ii
Film theories research for the genre  asignment 9iiFilm theories research for the genre  asignment 9ii
Film theories research for the genre asignment 9ii
 
Research on chosen genre
Research on chosen genreResearch on chosen genre
Research on chosen genre
 
Narrative Investigation
Narrative InvestigationNarrative Investigation
Narrative Investigation
 
Genre horror
Genre horrorGenre horror
Genre horror
 
Genre horror
Genre horrorGenre horror
Genre horror
 

Viewers also liked

Theories of Media Ethics
Theories of Media EthicsTheories of Media Ethics
Theories of Media Ethics
Sabina Izzatli
 
Manufacturing consent ppt
Manufacturing consent pptManufacturing consent ppt
Manufacturing consent ppt
Ahmad Gilani
 
The Propaganda Model (Chomsky) -ZK
The Propaganda Model (Chomsky) -ZKThe Propaganda Model (Chomsky) -ZK
The Propaganda Model (Chomsky) -ZK
Zareen Khan
 
Media theories and harry brown
Media theories and harry brownMedia theories and harry brown
Media theories and harry brown
Emma Wilkinson
 
Linked in presentation
Linked in presentationLinked in presentation
Linked in presentation
nolken
 
Spiceworks Unplugged AMD-Exclusive
Spiceworks Unplugged AMD-Exclusive Spiceworks Unplugged AMD-Exclusive
Spiceworks Unplugged AMD-Exclusive
Auskosh
 

Viewers also liked (20)

Media Theories
Media TheoriesMedia Theories
Media Theories
 
Media theories
Media theoriesMedia theories
Media theories
 
Media Theories (Audiences and Narrative structures)
Media Theories (Audiences and Narrative structures)Media Theories (Audiences and Narrative structures)
Media Theories (Audiences and Narrative structures)
 
Impeachment
ImpeachmentImpeachment
Impeachment
 
Noam Chomsky
Noam ChomskyNoam Chomsky
Noam Chomsky
 
Theories of Media Ethics
Theories of Media EthicsTheories of Media Ethics
Theories of Media Ethics
 
Noam Chomsky
Noam ChomskyNoam Chomsky
Noam Chomsky
 
Media theories
Media theoriesMedia theories
Media theories
 
Manufacturing consent ppt
Manufacturing consent pptManufacturing consent ppt
Manufacturing consent ppt
 
The Propaganda Model (Chomsky) -ZK
The Propaganda Model (Chomsky) -ZKThe Propaganda Model (Chomsky) -ZK
The Propaganda Model (Chomsky) -ZK
 
Media Ethics
Media EthicsMedia Ethics
Media Ethics
 
Media theories and harry brown
Media theories and harry brownMedia theories and harry brown
Media theories and harry brown
 
Alfa
AlfaAlfa
Alfa
 
Linked in presentation
Linked in presentationLinked in presentation
Linked in presentation
 
Luokk6 II kerta
Luokk6 II kertaLuokk6 II kerta
Luokk6 II kerta
 
Spiceworks Unplugged AMD-Exclusive
Spiceworks Unplugged AMD-Exclusive Spiceworks Unplugged AMD-Exclusive
Spiceworks Unplugged AMD-Exclusive
 
App bot
App botApp bot
App bot
 
S ta r data
S ta r dataS ta r data
S ta r data
 
Matt amendola
Matt amendolaMatt amendola
Matt amendola
 
Presentacion proyecto español
Presentacion proyecto españolPresentacion proyecto español
Presentacion proyecto español
 

Similar to Media theories (20)

Film theories
Film theoriesFilm theories
Film theories
 
Film theories
Film theoriesFilm theories
Film theories
 
Media theories
Media theoriesMedia theories
Media theories
 
Media Theories Presentation
Media Theories PresentationMedia Theories Presentation
Media Theories Presentation
 
Media theories
Media theoriesMedia theories
Media theories
 
Media theories
Media theoriesMedia theories
Media theories
 
Narrative Theory
Narrative TheoryNarrative Theory
Narrative Theory
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Narrative in film:
Narrative in film:Narrative in film:
Narrative in film:
 
Post 5a
Post 5aPost 5a
Post 5a
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Media Studies AS - Task 8 - Theory's
Media Studies AS - Task 8 - Theory'sMedia Studies AS - Task 8 - Theory's
Media Studies AS - Task 8 - Theory's
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Research investigations a2
Research investigations a2Research investigations a2
Research investigations a2
 
Narrative Structures
Narrative StructuresNarrative Structures
Narrative Structures
 
Television show narrative types
Television show narrative typesTelevision show narrative types
Television show narrative types
 
Researching & Applying Narrative Theory G321 Coursework Version
Researching & Applying Narrative Theory G321 Coursework VersionResearching & Applying Narrative Theory G321 Coursework Version
Researching & Applying Narrative Theory G321 Coursework Version
 
Narrative Investigation
Narrative InvestigationNarrative Investigation
Narrative Investigation
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theories
 
Theories
TheoriesTheories
Theories
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 

Media theories

  • 2. Ferdinand De Saussure Structuralism states that culture is to be understood as a system of signs. Structuralists attempted to develop a semiology. Structuralists believe in paradigms, they believe that everything has a set of rules that need to be followed, this is true of the structuralists theory of film. Structuralist film theory emphasises how films convey meaning through the codes and conventions, similar to the way languages are used to construct meaning. Foucault and Lacan developed the theory of structuralism, suggesting that structure exists in all texts and that artforms and short hands on our cultural understanding.
  • 3. Kants Theory You can understand anything in the world without understanding the world. E.g. A trailer isn’t a film because you know what a film is and it is to short and doesn’t make sense.
  • 4. Roland Barthes Myth Theory: Things that start off as myths become reality and are often distorted. Horror was myths and plays on myths that become reality. Our fears, ecological, the youth of today.. Ball of Thread Theory: There are lots of different ways of interpreting the text and there are lots of reasons why you would . Enigma Code: A text that portrays an element of mystery to entice the audience. Pleasure of Texts: When you know what is going to happen in the film. We can guess what happens and seeing the film play out is the pleasure we get from the text.
  • 5.
  • 6. The 4 C’s Conflict – The hero is challenged by an outside force. Complication – The hero’s efforts to get what they want are thwarted (often 3 times) Crisis – Beset with such difficulties, the hero comes close to quitting and is usually talked out of it by a helper, or god etc. Climax – Having decided against quitting the hero has one last guess and achieves what they want.
  • 7. Levi Strauss Binary Opposites – Narrative can only end on a resolution of conflict, but you need opposites to create that tension and conflict.
  • 8.
  • 9.
  • 10. Louis Althusser Interpolation- The idea that media products leave us with a false image and recognition of ourselves, which might never be possible. We need to identify with the characters to get the most pleasure from the text.
  • 11.