From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Evaluation: 1) In what ways does your media product use, develop or challenge forms and conventions of real media products? PART 3
1. TONE CARDS
For our tone cards, we
created similar ones to
Sorority Row as that was
one of the films we were
inspired by when creating
our trailer. We used a
white font linking to theirs
and they follow the codes
and conventions by how
our font fade out, jumping
out at the audience
creating tension.
2. EDITING
When we edited our trailer, we collected all the clips from each scene and then edited the
scenes individually cutting down the time. Once we had done that we were able to put the
scenes together giving our product some structure.
When editing the beginning of the trailer we decided to add effects that would some how
symbolise the equilibrium and the harmony of the opening scene.
As the disequilibrium starts, the effects and shots become much faster, to symbolise how the
harmony is over and the fear has begun. The cross fades become much faster and flash
quicker on the screen, making the shots scarier and creates tension to the scene.
3. LIGHTING
When filming our trailer we wanted to use the conventions of lighting in horror films.
So when the trailer first began and the equilibrium starts, the lighting is bright.
However, when the moment of disequilibrium starts the lighting gets darker as horror
film plays on fear and darkness. When the quick flashes of disequilibrium starts the
lighting is even darker showing that it is night time and that is when its more
frightening.