What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.

1. #Tweet or #Twitt
Twitter For Small Business
@KattStearns
#Kattchat

2. What We Will Cover
How to optimize your Twitter profile
Getting started with Twitter
Tweeting on Twitter
Understanding the Twitter basics
Twitter and Your Business
5 ways to use Twitter in your business
Twitter Do’s & Don’ts

3. What is Twitter?

4. Getting Started with Twitter
Sign up: www.twitter.com
Select a user name: @KattStearns
www.namecheck.com
Bio in 160 characters
Image/ Logo
Personalize your Profile

5. Twitter Profiles

6. Tweeting on Twitter

7. The Tweet
Public message to all your followers
Asks the question: What are you doing?

8. @Reply
Personal message sent publicly
@Username: reply or send a message direct

9. ReTweet (RT)
Retweet what someone else has tweeted to all of
your followers

10. Direct Message
Direct Message: Personal message sent privately

11. #HashTags
Follow topics, searchable, amplify meaning, keywords,
see what’s trending, promote and brand yourself.

12. Twitter Lists
Keep yourself and your followings organized by
creating and following lists.
Lists can be private, public and followed

13. When to Tweet
Best Times
Tuesday, Wednesday and Friday between
8am; 11am – 2pm and 6pm-8pm
Less Popular Times to Tweet:
Monday and Sunday

14. Using Twitter in Your Business
5 Key Strategies

15. Why Use Twitter in Your Business?
Visibility Marketing Customers
Relationship SEO
Social Capital Traffic
Community News
Ideas Partnership
Build Trust Branding
Research Customer Service

16. #1 Develop a Clear Strategy
The goal of twitter is to create a strong
targeted following. The best way to do
this is by creating valuable content that is
RETWEETABLE!

17. 3 Most Retweeted Topics
Interesting facts and breaking industry news
Funny content
Inspirational quotes
KATT TIP: Create a fun inspirational list of
quotes or sayings.

18. #2 Build a Community
Find people in your industry, mentors, search keywords
and find people looking for your products.
Twittersearch: Twitter Search Engine
WeFollow.com: Find People Through Popular Tags
JustTweetIt.com: Twitter directory sorted by interest
Case Study:

19. #3 Promote
Promote links to your blog, website, pictures, videos,
landing pages, events and more.
Twitpic.com: Upload pictures
Bit.ly: Link shortening
Create and follow #Hashtag and promote your events
Tip: 80/20 rule 80% value 20% selling and pushing
people to your sites.

20. #4 Customer Service
Ask your customers to follow you on Twitter and survey
them to find out what they like, love, dislike and what
they are saying about YOU.
Case Study: Wine Library

21. #5 Mentoring & Relationships
Create lists of people that you want to learn from or
that are interesting.
Keep on top with what’s going on in your industry
Connect with like minded people to build
relationships and JV’s

22. **Bonus Twitter Tip**
FOLLOW
@KATTSTEARNS

23. Twitter
Do’s & Don’ts

24. Twitter Don’ts
Don’t follow 100’s of people right away
Don’t get negative
Don’t spam
Don’t sell: 80/20 Rule
Don’t worry about the results at first
Don’t use “123_” in your twitter name
Don’t just post, interact and RT

25. Twitter Do’s
Tweet in your personality
RT other peoples content
Start conversations and ask questions
Ask people to follow you on your promotional
material
Be tweet worthy
Tweet 5 – 10 times a day
Use key words
Have FUN!!! 

26. Tweeting Tools
Hootsuite: manage and schedule multiple social platforms
Tweetdeck.com: Manage multiple twitter feeds
wefollow.com: Follow people through tags
Timely.is: Automatically publish tweets to optimize
Tweetstats.com: Analyzes and grades your tweets
Tweet.grader.com: How influential are you
Twitter.com/search-advanced: Advanced twitter search

27. The Key is to START Simple and
Grow From There!
Thank you
@KattStearns