Are you still not sure about Facebook Marketing? In this presentation we will cover: - The value of social media - The value of Facebook - Developing a social strategy - 7 Key Strategies to grow your business If you would like a copy of the step by step guide for these 7 strategies please contact me by email katt@KattStearns.com or Tweet me @KattStearns

1. 7 FACEBOOK
Strategies To Grow
Your Business
+
= SUCCESS

2. WHAT WE
WILL
COVER
The Value of Social Media
The Value of Facebook
Creating a Facebook Strategy
Personal vs Fan Page
7 Facebook Strategies to Help
Grow Your Business

3. A Little About
Me...

4. Living The Dream

5. Helping Businesses Make Sense of Social
Certified Social Media Director
Certified HootSuite Professional

6. It is a social
world...

12. What is Social Media?

14. Social Media is the
new search.

15. There are 2 main
reasons why Social
Media is so powerful.

16. 1. Two-way
Communication

17. 2. Brand Advocates

18. CREATING YOUR
SOCIAL STRATEGY

20. Social Strategy 101
1. Why do you want to be on social
media?
2. Who is your ideal audience?
3. What does your audience care about?
4. Where are they hanging out online?
5. What are you going to talk about?
6. What are your goals and objectives?
7. Measure, adjust and repeat.

21. THE
LARGEST
SOCIAL
PLATFORM

22. PERSONAL PROFILE
VS FAN PAGES
VS GROUPS

23. FACEBOOK PROFILE
PEOPLE
FACEBOOK GROUPS
FACEBOOK PAGES
BRANDS

24. PERSONAL
PROFILE
FAN PAGES

26. 7 FACEBOOK
STRATEGIES
TO HELP
GROW YOUR
BUSINESS

27. WHAT IS THE BEST
TYPE OF
CONTENT?

28. CONTENT IS KING
BUT CONTEXT IS
QUEEN AND SHE
RULES THE
ROOST!

29. Tip #1
LINK YOUR
PROFILE TO
YOUR
FAN PAGE

30. Start typing your
Fan Page.
Max 120 characters in
description.

31. Tip #2
OPTIMIZE
YOUR
SHORT
DESCRIPTION

32. Tip #3
USE
COVER
PHOTOS
Cover Photo Pic 851x315 pixels

34. Tip #4
USE
IMAGES
TO TELL
YOUR
STORY

35. IMAGE RESOURCE
PIC MONKEY
CREATIVE COMMONS

36. Tip #5
BRING
YOUR
FANS
BEHIND
THE
MAGIC

37. Tip #6
CLEAR
CALLS
TO
ACTIONS

39. Tip #7
RUN
FACEBOOK
CONTESTS

40. Ideas for Facebook Contests:
Comment on a photo.
Answer a question.
Like a post.
Share a post.
Post on your page.
Tag you in a post.

41. Bonus Tip
POST
CONSISTENTLY
Source: Buddy Media

42. SCHEDULING
View in activity log

43. Focus on how do I
make their life better
rather than trying to
interrupt them with
your message.

44. THANK YOU!
Katt Stearns
/KattStearns
@KattStearns

48. ENGAGE. ENTERTAIN. EMPOWER
LEADS TO
BUILDING TRUST AND CONVERTING

49. Tip #4
ENGAGE
FANS
Ask Questions
Fill in the Blank ____
Ask Opinions
Guest Posts
Tag Other Fan Pages
Caption This Photo
Give away tips and ideas.
Theme Days

50. Tip #9
FACEBOOK
ADS
$1 A DAY