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Understanding Social Media For Wboc

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Kathy Hennessy
Kathy Hennessy

A brief overview on 4 key social media websites: Youtube, Linkedin, Facebook and Twitter. What they are, why they are relevant and how to get started.

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Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. www.site-seeker.com © 2010 Site-Seeker, Inc.
Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA •  Employee 15 in CNY, CT & MA •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics www.site-seeker.com © 2010 Site-Seeker, Inc.
Bluff forges a better way to market online By: Traci Gregory 12/12/08 10:13 AM NEW HARTFORD - Internet marketing is about more than adding a few keywords to a Web site to make it pop up in a Google search, according to Brian Bluff, president and New Hartford, NY CEO of Site-Seeker, Inc. . . . (November, 2008) Site- Seeker, Inc., provider of internet marketing and Fast Track 50 of CNY search engine marketing solutions, has been named New Hartford, NY (December, 2008) The Fast one of Central New York’s Track 50 is a list compiled annually to recognize Economic Champions for Central New York’s 50 fastest growing 2008, by the Syracuse companies. This is Site-Seeker, Inc.’s second year Chamber of Commerce. in the top five of this list. For 2007 the company was bestowed the honor of second place, solidifying its role as a model for success in Central New York business. www.site-seeker.com © 2010 Site-Seeker, Inc.
The premise of social media marke1ng  and PR is engaging the consumer in  conversa1on in a way that provides  mutual benefit.  From:  Marke+ng Sherpa  2009 Social Media and PR Benchmark Guide  www.site-seeker.com © 2010 Site-Seeker, Inc.
Why is Social Media Important?  www.site-seeker.com © 2010 Site-Seeker, Inc.
13 hours :  The amount of video uploaded to YouTube every minute  412.3 years:   The amount of +me it would take to watch every video on YouTube  100,000,000:   The amount YouTube videos watched every day  1382%:   The monthly growth rate of twiFer users January – February 2009  3,000,000:   The average number of tweets on twiFer.com every day  5,000,000,000: The number of mins. spent on facebook every day  www.site-seeker.com © 2010 Site-Seeker, Inc.
Social Media is:  1.  Public Rela?ons  2.  Customer Service  3.  Loyalty Building  4.  Collabora?on  5.  Networking  6.  Customer Acquisi?on  www.site-seeker.com © 2010 Site-Seeker, Inc.
Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST www.site-seeker.com © 2010 Site-Seeker, Inc.
Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate in Expert Discussion Create Content Distribute Content www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Facebook Sites LinkedIn www.site-seeker.com Other Blogs © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Social Media Sites  www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Top Insights: 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report 2) The 55+ demo is not far behind with a 194.3% growth rate 3) The 25-34 year population on Facebook is doubling every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender. 5) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago. www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Who uses Linkedin & Why? • Business professionals • LinkedIn promotes: • business intelligence • business development • creation of business relationships • conversation www.site-seeker.com © 2010 Site-Seeker, Inc.
Your Linkedin Profile  • Create your account   • Build your online profile ‐ Completely  • Summarize your exper+se  • Build your community  • Request Recommenda+ons  • Give Recommenda+ons  • Integrate blog  • Upload presenta+ons  • Join and engage in relevant groups  www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Promo1ng Linkedin  • Let people know and promote your profile  Kathy Hokunson Sales Manager Site-Seeker, Inc.  Phone: (860) 844-0560 Cell: (860) 982-8636 Fax: (860) 844-8161  www.site-seeker.com Read my blog: www.site-seeker.com/kathysblog follow me on: Linkedin and  Twitter  @katiehoke www.site-seeker.com © 2010 Site-Seeker, Inc.
Twi$er is a free social networking and   micro‐blogging service that enables its users to send and read  other users' updates known as tweets. Tweets are text‐based  posts of up to 140 characters, displayed on the user's profile page  and delivered to other users who have subscribed to them   (known as followers). From: Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Types of Twitter Communication 1 2 3 4 Personal Informationa Promotional Automatic „What has your l „What‘s the „What are you „Fresh bread attention?“ latest news missing?“ just out of oven (about that now“ („What are you company)?“ doing?“) Business Uses Business Uses Business Uses Business Uses •  Monitoring •  PR / Corporate •  Channel for •  Data Push and Customer communications new form of Automated Service promotion Interaction with •  Demonstrate •  Market research expertise by •  Organise / Customers / Customer •  Emotional bond sharing Promote Events B2C, B2E, E2E knowledge Systems www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
We asked a question . . . . We got an answer . . . www.site-seeker.com © 2010 Site-Seeker, Inc.
We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Twitter Resources Tools www.tweetdeck.com www.hootsuite.com www.seismic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 bit.ly www.site-seeker.com © 2010 Site-Seeker, Inc.
Thank You! Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.

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Understanding Social Media For Wboc

  • 1. Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 2. Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA •  Employee 15 in CNY, CT & MA •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 3. Bluff forges a better way to market online By: Traci Gregory 12/12/08 10:13 AM NEW HARTFORD - Internet marketing is about more than adding a few keywords to a Web site to make it pop up in a Google search, according to Brian Bluff, president and New Hartford, NY CEO of Site-Seeker, Inc. . . . (November, 2008) Site- Seeker, Inc., provider of internet marketing and Fast Track 50 of CNY search engine marketing solutions, has been named New Hartford, NY (December, 2008) The Fast one of Central New York’s Track 50 is a list compiled annually to recognize Economic Champions for Central New York’s 50 fastest growing 2008, by the Syracuse companies. This is Site-Seeker, Inc.’s second year Chamber of Commerce. in the top five of this list. For 2007 the company was bestowed the honor of second place, solidifying its role as a model for success in Central New York business. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 4. The premise of social media marke1ng  and PR is engaging the consumer in  conversa1on in a way that provides  mutual benefit.  From:  Marke+ng Sherpa  2009 Social Media and PR Benchmark Guide  www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 6. 13 hours :  The amount of video uploaded to YouTube every minute  412.3 years:   The amount of +me it would take to watch every video on YouTube  100,000,000:   The amount YouTube videos watched every day  1382%:   The monthly growth rate of twiFer users January – February 2009  3,000,000:   The average number of tweets on twiFer.com every day  5,000,000,000: The number of mins. spent on facebook every day  www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 7. Social Media is:  1.  Public Rela?ons  2.  Customer Service  3.  Loyalty Building  4.  Collabora?on  5.  Networking  6.  Customer Acquisi?on  www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 8. Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 9. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate in Expert Discussion Create Content Distribute Content www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 10. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 11. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Facebook Sites LinkedIn www.site-seeker.com Other Blogs © 2010 Site-Seeker, Inc.
  • 12. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 13. Social Media Sites  www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 14. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 15. Top Insights: 1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report 2) The 55+ demo is not far behind with a 194.3% growth rate 3) The 25-34 year population on Facebook is doubling every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook – 2.2% are of unknown gender. 5) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 16. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 17. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 18. Who uses Linkedin & Why? • Business professionals • LinkedIn promotes: • business intelligence • business development • creation of business relationships • conversation www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 19. Your Linkedin Profile  • Create your account   • Build your online profile ‐ Completely  • Summarize your exper+se  • Build your community  • Request Recommenda+ons  • Give Recommenda+ons  • Integrate blog  • Upload presenta+ons  • Join and engage in relevant groups  www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 20. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 21. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 22. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 23. Promo1ng Linkedin  • Let people know and promote your profile  Kathy Hokunson Sales Manager Site-Seeker, Inc.  Phone: (860) 844-0560 Cell: (860) 982-8636 Fax: (860) 844-8161  www.site-seeker.com Read my blog: www.site-seeker.com/kathysblog follow me on: Linkedin and  Twitter  @katiehoke www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 24. Twi$er is a free social networking and   micro‐blogging service that enables its users to send and read  other users' updates known as tweets. Tweets are text‐based  posts of up to 140 characters, displayed on the user's profile page  and delivered to other users who have subscribed to them   (known as followers). From: Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 25. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 26. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 27. Types of Twitter Communication 1 2 3 4 Personal Informationa Promotional Automatic „What has your l „What‘s the „What are you „Fresh bread attention?“ latest news missing?“ just out of oven (about that now“ („What are you company)?“ doing?“) Business Uses Business Uses Business Uses Business Uses •  Monitoring •  PR / Corporate •  Channel for •  Data Push and Customer communications new form of Automated Service promotion Interaction with •  Demonstrate •  Market research expertise by •  Organise / Customers / Customer •  Emotional bond sharing Promote Events B2C, B2E, E2E knowledge Systems www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 28. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 29. We asked a question . . . . We got an answer . . . www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 30. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 31. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 32. Twitter Resources Tools www.tweetdeck.com www.hootsuite.com www.seismic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 bit.ly www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 33. Thank You! Understanding Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.