1. Development Diary
Double Page Spread
Double Page Spread

2. The very first thing that I did on the double page
spread, was add the main image to the page so
that I could plan everything around it. I liked this
image and knew that I wanted to use it from the
moment I took it. It looks very panoramic and
the artist is centred which signifies to the reader
who they are reading about.
I again used the crop tool like I did
on the front cover to make sure I used the airbrushing
that the image fitted perfectly on tool so that her skin was
the pages and so that it spanned smooth and photo
the whole width without taking up ready. I thought that it
too much space. would be a good idea to
do this to make the
I used the spot healing brush to image look cleaner and
clean up any areas that needing more put together.
some touching up.

3. I started off the process of building the double page spread
by adding the header to the article. I wanted to keep it
simple which is why I just went with the name of the person
featured in the article. I also decided to move the image up
further the pages so that there is more space done the
bottom areas of the page. This would allow me to add more
of a body copy. The title itself was placed over the top of
the image for dramatic effect. I think that it looks really
good here and I don’t think it would’ve had been as effective
anywhere else. I also added a bevel to the title to make it
stand out more.
I added three boxes to the bottom right hand side of the
main image so that I could add some more pictures. My plan
is to make them look like polaroid photos. I want to do it
this way because it will look more personal to the reader
and more like they are with the person in question. To stay
with this theme of it being personal, I placed them at angles
to make it look more casual and less put together. I thought
that this would also appeal to my target audience more
because they tend not to be entirely neat and are usually
quite scattered.

4. I started adding the new photos and made sure
that they were the correct size so that they
would fit inside the white boxes that I had
previously created. They fit perfectly and they
are all personal to the person in question which
means the reader will be much more inclined to
read the article. This is because the reader likes
to feel like they are at one with what they are
reading rather than feeling isolated and alienated.
The photos that I chose emphasise this nicely and
I like the colours that are in them as I think that
they are much more approachable from a
reader’s perspective.
I went on to create captions for each of the
images to highlight to the reader what is going on
in each photograph. This will furthermore make
them feel at one with the artist. It’s important to
include small pieces of information such as this
because if there isn’t then the reader may be less
likely to read the story and to keep flicking
through the magazine. The idea of the bright
pictures mixed with the captions that follow
them is to entice the reader into wanting to
know more about the person. This is what the
sub pictures are designed to do.

5. I added a simple grey box underneath the
main image so that I can put my body copy
and standfirst in it but at the same time
showing the reader that this is the main
image. I used a grey colour because it is
simple, blends nicely into the white and it
does not draw attention away from the
images.
Before I started writing the body copy, I
wrote the standfirst at the top left of the
grey box to ensure that it is the first thing
that the reader will come across. I put
some areas in bold so that they would stand
out more to the reader when they are
flicking through. The byline in the standfirst
is in a different colour so that the reader
knows exactly who is writing the article and
so that they feel again, like it is more
personal. The audience likes to know many
things about the article itself rather than
just the main writing involved.

6. I started writing the body copy in a simple serif
font that I have used previously on the contents
page. I made sure to make the beginning letter
larger than the rest of the writing so that it was
significant to the reader where the article starts.
This stops the reader from getting confused over
where they need to start. I made sure to space
the three columns at equal distances with the
same amount of space in the gutter between each
column. This is important because it is clearly
more put together and presentable.
When it came to the second page of the body
copy, I had to make the columns shorter so that
it would not interfere with the images. At first I
thought that that this wasn’t going to look right,
but after writing it all I think that it works
perfectly and does not take away from the images
themselves. At the very end of the story I added
an end blob to signify the end of the article and I
also wrote the name of the writer to re-iterate
to the reader who wrote the article.

7. Finally, I added a pull quote from the body copy. This is necessary in drawing in the reader. If they can get a
sense of what is actually in the main article then they are going to feel much more obliged to read the entire
body copy to find out how the article leads into the particular quote. I think that keeping this in an obvious
place is vital if you want the reader to actually notice it. I made the background of the pull quote the same
colour as the headline so that it would all lend together. However, I lowered the opacity of the box and
blurred the edges of it using the gradient tool so that it would not steal the attention away from the main
image. However, I made sure that it was still highly recognisable when flicking through the pages so that it
would not be something the reader just doesn’t see.
I think that the overall design of the double page spread works really well, keeps in with the colour scheme
and makes the reader feel drawn in and as though they know the artist. This is exactly what I was going for
and everything on the page works well together and nothing steals the main focus.