IPC Media would be a suitable institution to distribute Kate's magazine. IPC publishes magazines such as Women and Yachting Monthly but does not have any magazines focused on clubbing and nightlife scenes. Distributing Kate's magazine could help IPC broaden their audience and fill a gap in the market, appealing to more people and increasing sales. Development Hell Limited is unlikely to distribute the magazine as it is similar in style and focus to their existing Mix Mag publication, and would not help them reach new customers or markets.

1. Q.3- WHAT KIND OF
MEDIA
INSTITUTION
MIGHT DISTRIBUTE
YOUR MEDIA
PRODUCT AND
WHY?
Kate Sutton

2. IPC MEDIA
 IPC Media produces magazines such as ‘Women’ and ‘Yachting
Monthly’ -they don’t actually produce any magazines based on the
clubbing world or night life scenes.
 A publishing company such as this one has a very good, high
reputation within selling and marketing magazines and currently
IPC have a gap in the market for magazine such as the one that I
have created.
 I think that as a media institution, IPC might distribute my
magazine as it would enable them to broaden their audience and
provide magazine completely different to any other that they
currently sell.
 By filling this gap in the market, they would be appealing to a
wider audience and this would go on to increase their sales. As
well as expanding and adapting their company.

3. MAGAZINES THAT IPC ALREADY
PUBLISH

4. IPC MEDIA- OTHER METHODS OF
DISTRIBUTION
 IPC media publishing company have other ways of advertising
their magazines and other methods of distributing them.
 This is through having a ‘page’ set up on a social networking
website. The website that they are on is Twitter. This enables
them to be in direct contact with some of their readers and many
of their target audience ranges for each of their publishing
magazines.
 Not only does this enable their existing customers to keep in the
loop of their upcoming magazines and events, but it also allows
new or future customers to find out about their work and which
types of magazines that they publish and are involved with.

5. DEVELOPMENT HELL LIMITED
 Development Hell Limited publish magazines such as Mix Mag.
 For my own magazine I adapted and changed the style that mix mag
used and created it based on the same style of music and
information.
 Mix mag is a clubbing and dance music based magazine that
specialises in the ‘know how’ with the big Ibiza clubs as well as new
music in the UK from a similar background and substance.
 Regarding the fact that I based my own music magazine on the style
of Mix mag, I don’t think that Development Hell Ltd would publish my
magazine as it is to similar to the magazine that they already publish
and support.
 If Development Hell Limited were to publish my magazine, I wouldn’t
be broadening their customer base or filling a gap in the market that
they do not yet meet. Therefore there would be no reason for them to
publish Antidote.

6. THE MAGAZINE THAT DHL ALREADY
PUBLISH