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Social Media: The Future is Now

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Kate Kendall
Kate Kendall

I prepared this presentation on behalf of OMD Think Fresh – an internal festival of ideas and knowledge around the concept – 'The Future is Now'.

NegóciosTecnologia
1 de 39
SOCIAL MEDIA: THE FUTURE IS NOW … and has been for a while
For the die-hard tweeters… ,[object Object],[object Object],[object Object]
Life as a profile: ‘KateKendall’
The other me @  Marketing magazine & Marketingmag.com.au
When you think of social media: ,[object Object]
Delicious tag cloud http://www.wordle.net/create
What you’ve heard: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balance ,[object Object]
And the longevity of social media is?
All in the latest viral http://socialnomics.net
Basically… http://www.gapingvoid.com
It doesn’t even have to be about marketing
Social media is ‘tool city’
Grading http://twitter.grader.com/
Grading http://twitterscore.net/
Efficiency & Tracking http://hootsuite.com/index.php
Efficiency & Tracking http://www.twaitter.com/Default.aspx
Efficiency & Tracking http://twitterfeed.com/
Efficiency & Tracking http://cotweet.com/
Monitoring http://www.whostalkin.com/ http://www.socialmention.com/
More monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Research
Twitter Research
Engagement http://www.engagementdb.com
Anti brand-jacking http://knowem.com/
Social media planning… ,[object Object],[object Object],[object Object]
A question: ,[object Object],[object Object],[object Object],[object Object],[object Object]
What have people been doing?
The good
The good
 
The bad
And, the ugly
Twitter brand dump ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The next Twitter? ,[object Object],[object Object],[object Object]
Integration with other media is the key to social media’s success
Meeting the objectives ,[object Object],[object Object],[object Object],[object Object]
Just remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Come along to #socialmelb ,[object Object],[object Object],[object Object]

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