2. Yo, Connect With People
Yo, the context-based communication app
was quickly dismissed by many as irrelevant,
however many brands are experimenting
with smart use cases for the platform.
As with all social platforms, many consumers
adopt their own uses, some of which are very
different than the creator imagined.
2
Image
Source:
gearcidy.com
(C) 2014 Ignite Social Media - Proprietary and Confidential
3. Personal First Use Case
I first connected with my friend and co-worker
Steve Boersma on Yo. We agreed to Yo each
other when we had our first beer of the day.
Considering Steve lives in Detroit, and I’m now
residing in Raleigh, this became an easy way to
stay personally connected.
Image
Source:
ourstate.com
(C) 2014 Ignite Social Media - Proprietary and Confidential 3
4. Wait Time Alerts: BWWings
4
Image Source: Buffalo Wild Wings Twitter
Let customers
know when a
table is ready or
the restaurant no
longer has a
waiting list.
(C) 2014 Ignite Social Media - Proprietary and Confidential